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He went to San
Francisco to sell his idea but first ran into a wall of negativity: "It… wasn't easy. I thought I'd just charm my way in front of these VCs, share my big idea for a quiz platform, and they'd throw money my way. Not quite. Just connecting with the right people was a challenge. I'd cold
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call and ask for meetings, and they'd maybe be willing to set something up for 2, 3 months later. I had to be creative to get in front of these VCs. It maybe even bordered on stalking. In hindsight, maybe it was a bit creepy." In the end he sought out compatriot
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in
November 2011 but although critically acclaimed the game turned out to be a major flop which left Plain Vanilla indebted. Looking for a second product, Þorsteinn had realised that popular games like
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On 31 August 2016, the company closed its
Iceland headquarters, letting go all staff, though stating that they would continue to maintain
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323:. The game, released in November 2012, was a hit with about 2 million registered users who gave the company valuable feedback.
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and with his endorsement received $ 1.2 million in seed funding. In 2012, he managed to convince an affiliate of
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was already on the market, it seemed rudimentary to him, lacking topical range and social interaction.
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445:"Plain Vanilla Scores $ 2.4M Series A To Turn Its Multiplayer Quiz Games Into Something More"
389:"After Reaching 10 Million Users On The iPhone, QuizUp Launches A Big And Beautiful iPad App"
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merely modified already existing analogue games. And while a mobile version of
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started backing them as investors and Plain
Vanilla added their partner
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319:(LGF) to partner with Plain Vanilla on a trial trivia game for the
473:"Plain Vanilla Shutters Its Doors In Iceland, Fires All Its Staff"
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This article about an
Icelandic corporation or company is a
501:"Glu Mobile acquires QuizUp in deal valued at $ 7.5 million"
417:"How To Play The Fastest-Growing iPhone Game Of All Time"
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for a further three months. Plain
Vanilla Games and
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607:Video game companies disestablished in 2016
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331:to its board, just like Ellie Wheeler of
602:Video game companies established in 2010
363:on 19 December 2016, the deal valued at
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311:, the CEO of game development company
587:Defunct software companies of Iceland
339:also became a strategic partner. The
7:
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274:Plain Vanilla Games was founded by
540:. You can help Knowledge (XXG) by
499:Kolodny, Lora (23 December 2016).
347:Dissolution and acquisition (2016)
286:for pre-schooled aged kids on the
257:, at its peak the fastest-growing
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632:2016 disestablishments in Iceland
471:Fontaine, Paul (31 August 2016).
415:Bushey, Ryan (11 December 2013).
270:Foundation and growth (2010–2013)
612:Video game development companies
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387:Lawler, Ryan (6 February 2014).
597:Video game companies of Iceland
443:Kumparak, Greg (9 April 2013).
282:. It published its first title
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16:Icelandic video game developer
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243:. Founded in October 2010 by
51:PV Hugbúnaður ehf (2010–2014)
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335:, Chinese holding company
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317:Lions Gate Entertainment
107:31 August 2016
637:Icelandic company stubs
478:The Reykjavík Grapevine
280:chief executive officer
81:; 13 years ago
617:Mobile game companies
79:19 December 2010
237:video game developer
251:-based mobile game
235:, was an Icelandic
233:Plain Vanilla Games
219:Plain Vanilla Corp.
192:Number of employees
43:Plain Vanilla Games
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333:Greycroft Partners
313:Unity Technologies
293:Words with Friends
160:Ymir Finnbogason (
153:Thor Fridriksson (
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542:expanding it
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284:The Moogies
261:game ever.
70:Video games
581:Categories
506:TechCrunch
450:TechCrunch
394:TechCrunch
374:References
361:Glu Mobile
207:Glu Mobile
146:Key people
111:2016-08-31
86:2010-12-19
60:Subsidiary
38:Trade name
288:App store
241:Reykjavík
239:based in
134:Reykjavík
123:Dissolved
179:Products
66:Industry
48:Formerly
512:24 June
484:24 June
456:24 June
428:24 June
400:24 June
337:Tencent
265:History
139:Iceland
109: (
104:Defunct
94:Founder
84: (
76:Founded
357:QuizUp
353:QuizUp
341:QuizUp
254:QuizUp
249:trivia
209:(2016)
202:Parent
184:QuizUp
538:stub
514:2018
486:2018
458:2018
430:2018
402:2018
366:US$
295:and
119:Fate
259:iOS
228:,
169:CTO
162:CFO
155:CEO
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