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268:’s wheat mill into biscuit production, an idea which was not met with much enthusiasm by the city, which wanted to develop its more traditional textiles industry instead. After acquiring the rights and technology from Italian producers after lengthy negotiations, Bambi was set up in Požarevac, and Tutovac, in actuality a master-baker from a small biscuit factory in Croatia, was brought on board, only to rise up to become the technical director.
188:) was an investor in the company and also promoted the powder's health benefits. He ate it daily himself, induced various members of his family to take it in its more palatable forms and kept the reading table by his bed well stocked with a variety of the products, inviting callers to try a sample. J.Y.M. MacAlister, another investor in the company, and Clemens are credited by Clemens' biographer,
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in 1967 and 1968 respectively, sold as Lane biscuits outside of former
Yugoslavia to avoid further litigation from Heinz. This origin story however has been disputed by Bambi's founder, Momčilo Filipović, who explained in an interview how Plazma's creation stemmed from his ambition to expand
250:
In Serbia, it is often said that following the acquisition of the
Plasmon Society by Heinz, mass layoffs occurred at the factories which operated at the time, with one of the workers laid-off, Petar Tutavac (1934-2022), deciding to return to his native hometown of
247:. They would later be acquired by the H. J. Heinz Company in 1963, renamed to Plasmon Dietetic Food in 1976, and directly incorporated into the company by 1995, still producing its products such as its Plasmon biscuits to this day.
184:"generally dined off a plasmon biscuit and a bean!". George Strachey Fawle (1856–1936), a director of the International Plasmon Company (Ltd.), said he attributed his recovery from serious illness to plasmon. Samuel L. Clemens (
130:. Plasmon was manufactured by the International Plasmon Company and was added to a number of different products to make Plasmon Oats, Plasmon Cocoa and Plasmon Biscuits. Plasmon biscuits are still manufactured in Italy by the
216:
stated that "Plasmon is the essential food I have so long wish for and I would never be without it". Adverts for
Plasmon often contained pseudoscientific health claims that promoted concepts of masculinity.
54:
431:
146:, which could be mixed into various other foods to make it palatable. Plasmon biscuits were popular around the turn of the 20th century and were considered a
196:. Paine himself was urged to try the various products and reports that one of its more palatable forms was the "preparation of chocolate".
518:
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192:, with convincing the Medical Director-General of the British Army to adopt plasmon as a food for convalescent soldiers during the
231:
In Italy, the
Plasmon Society, founded initially as the Italian Plasmon Syndicate in 1902 until its renaming in 1916, based in
223:, a physical culturist and vegetarian promoted plasmon as a muscle building food suitable for children, adults and athletes.
70:
243:, going from importing and marketing pure plasmon, to producing and selling plasmon biscuits, plasmon pasta, and plasmon
373:
Mark Twain, A Biography, page 1099, Vol. 3, Part 1, 1900–1907 The
Personal And Literary Life Of Samuel Langhorne Clemens
46:
158:, chocolate and plasmon biscuit, two spoonfuls of jam each. Grand!". A variety of plasmon biscuit, said to be like
126:. The manufacturers claimed that three pounds (1.4 kg) of plasmon equalled 100 imperial pints (57 L) of
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Mark Twain, A Biography, Vol. 2, Part 2, 1886–1900 The
Personal And Literary Life Of Samuel Langhorne Clemens
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communities during the early 20th-century. It was marketed as a food to gain muscle and strength. In 1901,
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in his
Antarctic Expedition of 1902. On Christmas Day he wrote "Had a hot lunch. I was cook: –
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391:"Flesh-formers or fads? Historicizing the contemporary protein-enhanced food trend"
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http://www.spri.cam.ac.uk/library/archives/shackleton/articles/1537,3,12.html
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http://www.spri.cam.ac.uk/library/archives/shackleton/articles/1537,3,12.html
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519:"Treats and Tricks: A Brief History of Serbia's Favourite Sweets"
432:"Physical Culture Supplements in Early Twentieth Century Britain"
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and setting in motion the foundation of the
Serbian food company
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and tools are available to assist in formatting, such as
466:"La storia - Il marchio Plasmon preserva la sua Oasi"
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http://www.heinz.com/our-food/products/plasmon.aspx
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53:and maintains a consistent citation style.
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204:Plasmon consumption was advocated by the
95:Learn how and when to remove this message
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176:ate them daily. The journal of actress
235:, would grow to prominence during the
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517:Garčević, Srdjan (31 October 2020).
451:10.18848/2160-1933/CGP/v12i01/53-68
283:Advert in Times 4 July 1904 page 20
45:Please consider converting them to
492:"Istorija Bambijevog Plazma keksa"
375:. New York: Harper & Brothers.
357:. New York: Harper & Brothers.
172:'s fictional vegetarian detective
122:containing plasmon, a proprietary
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464:Garioni, Irma (20 August 2009).
259:and the creation of its popular
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315:Times 27 October 1915, page 13
49:to ensure the article remains
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408:10.1080/15528014.2021.1932118
389:O’Hagan, Lauren Alex (2021).
142:Plasmon itself was a powder,
111:Metal box of Plasmon biscuits
395:Food, Culture & Society
16:Italian children's biscuits
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498:(in Serbian). 3 March 2015
340:Times 28 July 1926 page 19
430:Heffernan, C. (2022).
327:The Story of my life (
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369:Paine, Albert Bigelow
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401:(5): 1–24.
325:Ellen Terry
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148:health food
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476:17 January
272:References
257:Bambi a.d.
239:and after
210:vegetarian
186:Mark Twain
160:digestives
124:dried milk
51:verifiable
502:7 October
417:237921695
253:PoĹľarevac
245:chocolate
166:in 1915.
36:bare URLs
554:Biscuits
371:(1912).
353:(1912).
266:Leskovac
40:link rot
470:Mark Up
164:Jacob's
138:History
120:biscuit
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118:are a
60:reFill
435:(PDF)
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