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due to costs given the diminishing circulation could not offset the licensing royalties. Eventually a new deal was set with PBB Entertainment to relaunch the publication starting in March 2016. After ten print issues of irregular periodicity, PBB announced on April 2018 the next editions would be
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393:, has been the main source of models for the magazine. Between May 2002 (about two months after the first season concluded on Globo) and August 2007, 13 female participants from that reality show have posed for the magazine, always on the cover; and two of them (
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air hostesses (Juliana Neves, Sabrina Knop and
Patricia Kreusburg) posing nude. At the time Varig was becoming defunct and the magazine's editors decided to follow the steps of the American edition, which featured nude employees of another defunct company,
428:, with a total of five covers each (Luma: September 1987, March 1988, March 1990, May 2001 and January 2005; Scheila: February 1998, September 1999, November 2000, December 2001, April 2009). The best-selling issue is the December 1999 issue with
335:
interview and the centerfold pictorial featuring the "Miss of the month", which most of the time, but not always, coincides with the month's "star" (cover). But the
Brazilian installment has some sections of its own, such as
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magazine as a tasteful medium for nude pictorials, as opposed to other adult magazines published in the country. This perception also attracts young models looking to use the exposition to launch their careers.
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has not, however, monopolized the nude or revealing pictorials featuring former participants of the TV show, since a few of the participants ultimately chose to appear in other adult publications, such as
417:
was not interested in signing on the former participants because it had been revealed that they had already posed for competing publications prior to participating in the reality show on Globo TV.
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The
Brazilian edition follows the general guidelines of the original magazine in the United States, featuring the trademark sections of the magazine, such as the monthly interview, the
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also makes extensive use of circumstantial celebrities, such as stage assistants from TV shows or women who took part recently in TV
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607:"BRAZIL: Three female flight attendants who were let go amid recent Varig turmoil pose for Brazil's Playboy in their uniforms"
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in Brazil, no matter its content." Seeing a loophole, Roberto submitted the already done preprint for issue 1 under the name
586:"Erro 404 - /Sao_Paulo/Mulher/NOTICIA/Saiba_quais_foram_as_capas_mais_vendidas_da_Playboy_brasileira_.aspx não econtrado"
340:(Bunnies), which features unknown models photographed by freelance photographers (not affiliated with the magazine), and
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in 1958 to instead join him at Abril, Roberto accepted on the condition that he could create three new publications: a
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39:
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566:"Álbum de fotos - Campeãs de capas da Playboy - Scheila Carvalho, Luma de Oliveira, Mulher Melancia - Abril.com"
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The magazine in Brazil also makes a much heavier use of celebrities to attract its target public, especially
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got on newsstands in August 1975, and the magazine was allowed to use its trademark name only as of 1978.
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and
Antonela Avellaneda) posed twice, for a total of 15 covers on the magazine.
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Playboy Signs
Agreement with PBB Entertainment to Relaunch Magazine in Brazil
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In 2015, the fortieth year of publication, Abril decided to stop publishing
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was being shut down, with PBB Entertainment having ended the contract with
697:""Playboy" acaba no Brasil e editora é acusada de usar nome indevidamente"
678:"Fim de uma era! Playboy deixará de ser vendida nas bancas - Cultura - iG"
655:"Playboy não será mais vendida nas bancas no Brasil e terá edição anual"
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the last one, also from Abril). In a few of those cases, however,
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vetoed the publication, saying that "no publication under the name
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digital. In July of the same year, it was confirmed the
Brazilian
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actresses and TV hostesses. This strategy is facilitated by the
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The record holders for most covers are actress and former model
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287:), and the last of those to get into print, a local issue of
324:(Men's Magazine), and got approved. The first issue of
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Editora Abril deixará de publicar revista 'Playboy'
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294:By the mid-1970s, Roberto had struck a deal with
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95:Issue 413, dated October 2009. Model is actress
731:Playboy Brazil (Unofficial Playboy statistics)
519:(in Portuguese) (2324): 93–101. Archived from
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69:Learn how and when to remove this message
16:Brazilian edition of the Playboy magazine
492:Playboy Enterprises Corporate Fact Sheet
259:to drop his job at the Tokyo offices of
32:This article includes a list of general
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575:. Abril.com. Retrieved 4 October 2011.
778:Defunct Portuguese-language magazines
768:Monthly magazines published in Brazil
763:Defunct magazines published in Brazil
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38:it lacks sufficient corresponding
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235:magazine. Established in 1975 by
773:Magazines disestablished in 2018
758:2018 disestablishments in Brazil
695:Felipe Pinheiro (11 July 2018).
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543:Playboy VS Censura: 1975 – 1980
511:Civita, Roberto (5 June 2013).
474:List of Playboy (Brazil) covers
308:censorship policy on the press
1:
808:Portuguese-language magazines
788:Magazines established in 1975
753:1975 establishments in Brazil
435:In September 2006, Brazilian
159:PBB Entertainment (2016-2018)
676:Paulo, iG São (2018-04-02).
269:-like weekly news magazine (
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684:(in Brazilian Portuguese).
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389:and produced in Brazil by
355:general perception of the
281:-like business magazine (
231:was a local franchise of
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737:Brazilian Playboy covers
430:Joana Prado "Feiticeira"
128:Mário Escobar de Andrade
793:Mass media in São Paulo
513:"Memórias de um Editor"
53:more precise citations.
304:military dictatorship
464:a few months prior.
375:of the reality show
371:In that aspect, the
385:production company
300:Ministry of Justice
296:Playboy Enterprises
108:Sérgio Xavier Filho
85:
733:at GlossaryOne.com
657:. G1. 2 April 2018
613:. 6 September 2006
571:2011-08-14 at the
548:2012-08-31 at the
541:Risério, Manuel. "
497:2016-01-10 at the
321:A Revista do Homem
122:Cynthia de Almeida
803:Playboy magazines
373:Brazilian version
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167:August 1975 (as
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783:Grupo Abril
527:30 December
378:Big Brother
310:. Minister
224:edition of
164:First issue
126:Juca Kfouri
51:introducing
747:Categories
479:References
462:PLBY Group
349:telenovela
338:Coelhinhas
302:given the
203:Portuguese
133:Categories
118:Edson Aran
34:references
353:Brazilian
222:Brazilian
194:São Paulo
173:1978 (As
151:Publisher
143:Frequency
59:June 2009
617:13 March
569:Archived
546:Archived
495:Archived
406:and the
391:Globo TV
251:founder
200:Language
190:Based in
703:11 July
661:2 April
611:Reuters
591:June 6,
554:Playboy
458:Playboy
453:Playboy
437:Playboy
415:Playboy
399:Playboy
387:Endemol
362:Playboy
357:Playboy
316:Playboy
289:Playboy
278:Fortune
243:History
233:Playboy
227:Playboy
208:Website
182:Country
175:Playboy
146:Monthly
83:Playboy
47:improve
468:Covers
185:Brazil
36:, but
699:. UOL
682:Gente
501:(p.5)
446:Enron
441:Varig
383:Dutch
342:Click
326:Homem
284:Exame
275:), a
247:When
705:2018
663:2018
619:2024
593:2009
529:2015
517:Veja
272:Veja
267:Time
262:Time
219:The
552:".
411:VIP
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