78:, the Chamber of Commerce of Medellín for Antioquia, and the IDEA agreed to provide financial and physical resources for the construction of the convention center, taking the first step towards the consolidation of Plaza Mayor Medellin. It was agreed that the objective of the project was to promote the realization of modern business and commercial activities, creating spaces for holding events and conventions with national and international actions to complement the competitiveness and internationalization of Medellin and foster a culture of citizenship.
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ColombiaModa is a showcase event that features catwalk shows, retails booths, and over 450 exhibitors, and is the most important annual fashion fixture in South
America. It takes place at the Plaza Mayor every in August of every year.
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The predecessor to Plaza Mayor was
Palacio de Exposiciones y Convenciones de Medellín S.A. This enterprise was inaugurated on August 21, 1975, in order to showcase the industrial strength and commercial attractiveness of
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215:. Viva Publishing Network. pp. 616–.
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