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two months after the launch of Plenti, DirecTV became a Plenti partner through its ownership by AT&T, but only through the bundling of DirecTV and AT&T's existing services; DirecTV as a standalone service wasn't a Plenti partner. On
November 1, 2017, AT&T discontinued its Plenti
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Plenti launched on May 4, 2015. It allowed shoppers to earn rewards through a variety of purchases. Unlike other loyalty programs such as supermarket loyalty programs, Plenti was not tied to a single company or credit card issuer. Users could join for free and did not have to be
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was available from May 2015 through March 15, 2018. A member would log into the marketplace and then be directed to the desired retailer's website, thereby earning points for their account. At least one point was earned per $ 1 spent.
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would purchase some Rite Aid stores, Walgreens said there would be no immediate changes to Rite Aid's loyalty program
Wellness+. Walgreens' rewards program was never integrated into Plenti.
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in 2015 and discontinued in 2018. During its operation, Plenti let users earn points at one retailer and use them at the same or other retailers that were enrolled in the program.
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On April 16, 2018, Plenti confirmed that the program would end on July 10, 2018; it suspended new account sign-ups effective immediately.
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Plenti was part of
American Express' push to broaden its reach following the loss of its exclusive deals with
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left Plenti. On
January 31, 2018, Macy's and Chili's announced that they were also leaving Plenti.
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An online marketplace where users could earn Plenti points through online retailers such as
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562:"Walgreens' Acquisition of Rite Aid No Changes Announced for Loyalty Program Members"
454:"American Express Starts Life After Costco by Rewarding Customers at Macy's and Hulu"
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588:"DirecTV Customers Offered $ 500 in Credits for Switching Lines to AT&T"
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391:"AmEx to roll out loyalty program Plenti on Monday"
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236:Retailers that participated in Plenti until 2018:
357:Upon the announcement that rival drugstore chain
16:Short-lived rewards program from American Express
614:"AT&T Plenti Rewards Program is Changing"
422:"AmEx-Costco Divorce Shakes up Card Industry"
353:Mergers and acquisitions of affected partners
63:(3 years, 2 months and 6 days)
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536:"Plenti's Rewards Coalition Loyalty Problem"
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674:Products and services discontinued in 2018
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620:from the original on November 1, 2017
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568:from the original on October 31, 2015
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480:"Macy's exits Plenti loyalty program"
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295:Retailers that left Plenti in 2017:
368:'s finalization of its purchase of
542:from the original on July 14, 2018
516:from the original on June 19, 2015
420:Sidel, Robin (February 13, 2015).
401:from the original on June 14, 2015
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460:from the original on July 3, 2018
434:from the original on July 3, 2018
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232:Past Participating retailers
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669:Customer loyalty programs
107:Archived official website
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427:The Wall Street Journal
285:The Walt Disney Company
54:July 10, 2018
39:May 4, 2015
538:. February 5, 2018.
273:Harveys Supermarkets
263:Southeastern Grocers
113: (archive index)
315:Enterprise Holdings
162:(which switched to
150:(which switched to
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659:2015 introductions
506:"Plenti Partners"
173:When 2017 ended,
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73:American Express
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622:. Retrieved
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222:Under Armour
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624:November 2,
490:February 4,
126:created by
80:Area served
653:Categories
645:(archived)
510:Plenti.com
377:References
364:Following
347:Nationwide
320:Enterprise
278:Winn-Dixie
241:ExxonMobil
214:Home Depot
206:Sam's Club
187:Enterprise
183:Nationwide
168:MasterCard
58:2018-07-10
43:2015-05-04
359:Walgreens
618:Archived
592:Archived
566:Archived
540:Archived
514:Archived
484:Archived
458:Archived
432:Archived
399:Archived
366:AT&T
300:AT&T
258:Rite Aid
164:Barclays
546:July 2,
520:June 7,
464:July 2,
438:July 2,
405:June 7,
370:DirecTV
332:Expedia
305:Chili's
202:Walmart
195:Expedia
160:JetBlue
134:History
109:at the
103:Website
56: (
51:Defunct
41: (
36:Founded
342:Macy's
220:, and
218:Lowe's
210:Target
193:, and
158:) and
148:Costco
120:Plenti
92:Parent
22:Plenti
325:Alamo
268:BI-LO
251:Mobil
246:Exxon
191:Alamo
626:2017
600:2017
574:2015
548:2018
522:2015
492:2018
466:2018
440:2018
407:2015
395:CNBC
337:Hulu
290:ESPN
179:Hulu
166:and
156:Visa
154:and
152:Citi
68:Fate
170:).
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
