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Fair in early
October. When the eleventh and final volume was issued in 1733, Zedler found himself in difficulty. He had been using praenumeration payments for the future volumes to pay the bills for previous volumes, and now the last bills were due with no future payments to cover them.
30:. The publisher offered to sell a book that was planned but had not yet been printed, usually at a discount, so as to cover their costs in advance. The business practice was particularly common with magazines, helping to determine in advance how many subscribers there would be.
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Der
Verleger und Buchhändler Johann Heinrich Zedler 1706–1751: ein Buchunternehmer in den Zwängen seiner Zeit; ein Beitrag zur Geschichte des deutschen Buchhandels im 18. Jahrhundert
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he advertised that the book would be for sale through praenumeration at the
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in 1728, with the first volume to be available at the following
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