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Price point

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be matched by competitors, resulting in small increases in sales but decreases in revenues (for all the firms in that market). This effect can potentially produce a kinked demand-curve where the kink lies at the point of the current price-level in the market. These results depend on the elasticity of the demand curve and on the properties of each market.
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property of oligopolies: when all firms sell at the same price, any firm which attempts to raise its selling price will experience a decrease in sales and revenues (preventing firms from raising prices unilaterally); on the other hand, any firm in an oligopoly which lowers its prices will most likely
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is low (inelastic) at a price lower than the price point (steep section of the demand curve), and high (elastic) at a price higher than a price point (gently sloping part of the demand curve).
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as downward-sloping to the right and either linear or gently convex to the origin. The downward slope generally holds, but the model of the curve is only
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The diagram shows price points at the points labeled A, B, and C. When a vendor increases a price beyond a price point (say to a price slightly above
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raising a price above 99 cents will cause demand to fall disproportionately because people perceive $ 1.00 as a significantly higher price
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Schindler, Robert M.; Kibarian, Thomas M. (1996). "Increased Consumer Sales Response Through Use of 99-Ending Prices".
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Retail Category Management: Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning
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when an item's price rises above the cost of a close substitute, the quantity demanded drops sharply
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is supposed to stay relatively high. The term "price point" is often used incorrectly to refer to a
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can also generate price points. Such price points do not necessarily result from
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increasing the price beyond this amount will cause sales to drop dramatically
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true, as price surveys indicate that demand for a product is not a
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grows accustomed to paying a certain amount for a type of product
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There are three main reasons for price points to appear:
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price points occur at the price of a close substitute
86:. Please help to ensure that disputed statements are 277:commonly set prices at existing price-points as a 523:Price Points and Thresholds in Retail Food Demand 419:"Non Linear Demand Curve Microeconomics Analysis" 520:Veeramani, Venkat & Maynard, Leigh (2008). 325:Perceptual price points (also referred to as " 8: 53:Learn how and when to remove these messages 206:(where P is price and Q represents demand) 376:List of topics in industrial organization 186:Learn how and when to remove this message 168:Learn how and when to remove this message 106:Learn how and when to remove this message 197: 131:This article includes a list of general 82:Relevant discussion may be found on the 392: 343:In relation to customary price points, 7: 202:Price points A, B, and C, along a 137:it lacks sufficient corresponding 14: 34:This article has multiple issues. 122: 64: 23: 42:or discuss these issues on the 405:Lake Superior State University 329:" or as "odd-number pricing") 1: 480:10.1016/S0022-4359(96)90013-5 258:of its price and not even a 572: 271:price elasticity of demand 499:"Price-Dependent Demand" 497:Bner, Alexander (2011). 371:Cost the limit of price 152:more precise citations. 207: 327:psychological pricing 218:is a point along the 201: 468:Journal of Retailing 75:factual accuracy is 366:Convex preferences 279:marketing strategy 208: 533:978-3-639-08445-0 512:978-3-642-22476-8 339:Oligopoly pricing 196: 195: 188: 178: 177: 170: 116: 115: 108: 57: 563: 537: 516: 484: 483: 463: 457: 456: 454: 453: 439: 433: 432: 430: 429: 415: 409: 408: 397: 191: 184: 173: 166: 162: 159: 153: 148:this article by 139:inline citations 126: 125: 118: 111: 104: 100: 97: 91: 88:reliably sourced 68: 67: 60: 49: 27: 26: 19: 571: 570: 566: 565: 564: 562: 561: 560: 541: 540: 534: 519: 513: 496: 493: 491:Further reading 488: 487: 465: 464: 460: 451: 449: 441: 440: 436: 427: 425: 417: 416: 412: 399: 398: 394: 389: 362: 341: 308:Customary price 287: 260:smooth function 256:linear function 240: 238:Characteristics 192: 181: 180: 179: 174: 163: 157: 154: 144:Please help to 143: 127: 123: 112: 101: 95: 92: 81: 73:This article's 69: 65: 28: 24: 17: 12: 11: 5: 569: 567: 559: 558: 553: 543: 542: 539: 538: 532: 526:. VDM Verlag. 517: 511: 492: 489: 486: 485: 474:(2): 187–199. 458: 443:"Price Reform" 434: 410: 391: 390: 388: 385: 384: 383: 378: 373: 368: 361: 358: 340: 337: 336: 335: 334: 333: 323: 322: 321: 318: 305: 304: 303: 300: 286: 283: 244:microeconomics 239: 236: 194: 193: 176: 175: 130: 128: 121: 114: 113: 72: 70: 63: 58: 32: 31: 29: 22: 16:Economics term 15: 13: 10: 9: 6: 4: 3: 2: 568: 557: 554: 552: 549: 548: 546: 535: 529: 525: 524: 518: 514: 508: 504: 500: 495: 494: 490: 481: 477: 473: 469: 462: 459: 448: 444: 438: 435: 424: 420: 414: 411: 406: 402: 396: 393: 386: 382: 379: 377: 374: 372: 369: 367: 364: 363: 359: 357: 354: 350: 346: 338: 331: 330: 328: 324: 319: 316: 312: 311: 309: 306: 301: 298: 297: 296:price points 295: 292: 291: 290: 284: 282: 280: 276: 272: 268: 267:price point B 263: 261: 257: 253: 249: 245: 242:Introductory 237: 235: 233: 229: 225: 221: 217: 213: 205: 200: 190: 187: 172: 169: 161: 151: 147: 141: 140: 134: 129: 120: 119: 110: 107: 99: 89: 85: 79: 78: 71: 62: 61: 56: 54: 47: 46: 41: 40: 35: 30: 21: 20: 522: 505:. Springer. 502: 471: 467: 461: 450:. Retrieved 446: 437: 426:. Retrieved 422: 413: 404: 395: 351:, but as an 342: 294:Substitution 288: 266: 264: 248:demand curve 241: 226:for a given 220:demand curve 215: 209: 204:demand curve 182: 164: 158:January 2014 155: 136: 102: 93: 74: 50: 43: 37: 36:Please help 33: 345:oligopolies 216:price point 150:introducing 545:Categories 452:2023-03-07 428:2022-07-27 387:References 246:depicts a 133:references 39:improve it 556:Emergence 349:collusion 252:piecewise 222:at which 212:economics 84:talk page 45:talk page 360:See also 353:emergent 96:May 2010 77:disputed 551:Pricing 381:Pricing 310:points 228:product 146:improve 530:  509:  423:Priceo 315:market 285:Causes 224:demand 135:, but 447:Kokqa 275:Firms 232:price 528:ISBN 507:ISBN 313:the 214:, a 476:doi 210:In 547:: 501:. 472:72 470:. 445:. 421:. 403:. 281:. 234:. 48:. 536:. 515:. 482:. 478:: 455:. 431:. 407:. 189:) 183:( 171:) 165:( 160:) 156:( 142:. 109:) 103:( 98:) 94:( 90:. 80:. 55:) 51:(

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improve it
talk page
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disputed
talk page
reliably sourced
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references
inline citations
improve
introducing
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demand curve
economics
demand curve
demand
product
price
microeconomics
demand curve
piecewise
linear function
smooth function
price elasticity of demand
Firms
marketing strategy
Substitution
Customary price

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