337:) as the most popular media by which promotional recordings may be distributed to DJs in the nightclub industry. These singles typically feature one or more extended remixes (sometimes dubbed a "club mix") of the title track that are not generally available to the public as well as the original extended version, which in many cases is itself club-friendly. In some cases, the release may have anonymous track labeling or lack labels altogether. Previously, the corresponding CD might also have carried radio edits and other alternate cuts that did not make it onto the 12-inch record itself, in which case the CD is referred to as a
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normally takes a couple of weeks after the release of the original promo single to be available on promotional compilations. This has the added benefit of having the songs when they are already had some airtime and are thus not the bleeding edge no-one has heard from, but still have usually not been released to the mass markets yet.
272:. Despite the good intention, there has been some dispute within the industry whether an advanced promotion is a good thing or not. Building interest is naturally considered a good thing, but it may have the opposite effect when interested persons are unable to find a new song in the record stores for quite some time.
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are also compilations that offer a combination of different genres (like compilations from DMC and Music
Factory). Such compilations are normally released monthly. In addition to companies that work internationally, there are also many companies that offer national promotions material in the form of compilations.
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Versions in the compilation are usually either radio edits or extended / 12" remixes of the song, depending a bit on the targeted audience. Club scene music is usually in the longer and easier to play format of extended remix, whereas more street targeted music is usually released as radio edits. It
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Promos are often distributed in plain packaging, without the text or artwork that appears on the commercial version. Typically a promo is marked with some variation of the following text: "Licensed for promotional use only. Sale is prohibited." It may also state that the promo is still the property
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Many companies currently offer promotional compilations to DJs, radio use and nightclubs alike. The format is growing on the CD format, but some companies still offer promotional compilations in vinyl also. Most of the compilations are genre-specific (like most of CD Pools' compilations) but there
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has been distributed to radio stations as a promo. Instead of being mass-produced these records are cut one at a time in the recording studio from a master tape source. They were generally made in very low quantity with hand-written labels. The soft acetate surface of these discs can be played no
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Since the advent of broad-bandwidth
Internet access and professional tools such as iPool or Haulix, the online promotional distribution of music has been established. Record companies make their music available as audio files and use the Internet as a distribution channel. In contrast to the
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is furnished to DJs sometimes weeks or months in advance of a domestic release to give record labels an opportunity to build interest in the single and gauge response to the single. Unlike a finished promo single, these are commonly test pressings or
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of the distributor and is to be "returned upon demand." However, it is not illegal to sell promotional recordings, and recalls of promos are extremely rare and unenforced. A promotional release may be standalone or as part of a
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Because promos are produced in smaller quantity than releases made available to the general public, they are sometimes considered valuable collectors' items. They are never intended for sale in record stores.
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is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as
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CD. It is not unusual for a promo single to have no commercially available counterpart particularly in those genres that are predominantly oriented to nightclub applications.
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The promo single is usually recognized by its limited liner notes and cover artwork as well as its unique catalog number (or the occasional lack thereof). Quite often,
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That is, at least in the U.S., the recipient of a promo has no obligation to comply with a recall, unless a separate contract is in effect.
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There may also be promotion-specific terms stamped on the disc or its cover, most notably "For
Promotional Use Only" and "Not For Resale".
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conventional way of distributing promotional recordings, this kind of promotional distribution is faster and cheaper.
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and thus are manufactured in limited runs. Traditionally, these promotional copies were supplied to DJs through
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of the song, but may also include alternate remix edits, the original album version, or even call-out hooks.
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case clarified in 2011 that promos are gifts, not the property of the distributor, and that the
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Another type of rare item which has occasionally been used as a promo is a "test pressing" or
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will be issued in a generic cardboard jacket or white paper sleeve while
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radio stations for airplay. These singles typically feature just the
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On rare occasions a special type of demonstration record known as an
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Audio or video recording distributed free, for promotional purposes
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entitles the recipient to dispose of the recording as they wish.
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more than about 10 times before they start to wear out.
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Some of the internationally established companies are
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in South Korea) is a single that is made available to
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Promotional recordings are distributed to commercial
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228:, released as a promotional single for the movie
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154:stations, and to tastemakers, such as DJs,
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120:Learn how and when to remove this message
402:...at least not in the U.S., where the
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1867:Promotion and marketing communications
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58:adding citations to reliable sources
1701:Global Recording Artist of the Year
1669:Highest-grossing live music artists
429:Kelaey, Melanie (8 February 2021).
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846:Artists and repertoire (A&R)
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1267:Entertainment Monitoring Africa
369:Online promotional distribution
45:needs additional citations for
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1674:Highest-grossing concert tours
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249:will be issued in a slimline
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639:Independent UK record labels
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276:Acetates and test pressings
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1277:New Zealand singles chart
1747:Christian music industry
1262:GfK Entertainment charts
906:Professional audio store
345:Promotional compilations
212:to promote a commercial
1154:Music streaming service
587:Disney Music Publishing
69:"Promotional recording"
1696:Most-attended concerts
1664:Highest-paid musicians
327:electronic dance music
222:Theme to St. Trinian's
1777:Most valuable records
1772:Most expensive albums
1727:Album-equivalent unit
1257:Italian singles chart
1114:Promotional recording
582:Warner Chappell Music
572:Sony Music Publishing
567:BMG Rights Management
253:or cardboard sleeve.
136:promotional recording
1752:Environmental impact
1652:Best-selling singles
665:Digital music stores
261:advance promo single
54:improve this article
1782:Music certification
1762:Largest music deals
1640:Best-selling albums
1473:The Country Network
1252:Irish Singles Chart
901:Musical instruments
408:first-sale doctrine
1295:SNEP singles chart
1070:Extended play (EP)
841:Album cover design
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18:Promotional Single
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1119:Phonograph record
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16:(Redirected from
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188:Single (music)
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71: –
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65:Find sources:
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43:This article
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1862:Single types
1828:
1814:
1792:Record sales
1757:Hidden track
1547:Achievements
1531:
1526:The X Factor
1524:
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1505:Star Academy
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1314:Publications
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1242:Circle Chart
1229:
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1175:Concert tour
1113:
1098:Double album
1024:Ghost singer
1009:Orchestrator
994:Horn section
921:Record label
856:Distribution
763:Experimental
735:Major genres
721:Ticketmaster
669:iTunes Store
626:
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603:
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521:Music Canada
438:. Retrieved
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296:Distribution
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282:acetate disc
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266:white labels
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210:record label
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172:music videos
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110:October 2020
107:
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64:
52:Please help
47:verification
44:
1802:White label
1737:Backmasking
1554:Music award
1533:Rising Star
1329:HitQuarters
1208:ARIA Charts
1124:Eight-track
1109:Music video
1086:Maxi single
1034:Ghostwriter
1029:Vocal coach
984:Disc jockey
957:Arrangement
926:Record shop
896:Music venue
891:Music store
851:Disc jockey
711:Live Nation
706:CTS Eventim
628:Independent
339:maxi-single
290:white label
270:music pools
226:Girls Aloud
148:music radio
1851:Categories
1657:by country
1645:by country
1403:Television
1385:Smash Hits
1290:Sino Chart
1163:Live shows
1074:12" single
962:Songwriter
950:Production
758:Electronic
699:Live music
560:Publishers
541:PROMUSICAE
435:Bandzoogle
390:References
315:radio edit
251:jewel case
206:nightclubs
186:See also:
152:television
80:newspapers
1722:Album era
1616:Brazilian
1588:(Females)
1519:The Voice
1492:franchise
1453:MuchMusic
1418:Channel V
1336:Hot Press
1322:Billboard
1230:Billboard
1222:Billboard
1214:Billboard
1082:CD single
979:Conductor
931:Road crew
911:Promotion
834:and roles
716:LiveStyle
653:Retailers
616:Universal
384:Press kit
168:press kit
144:plug copy
1835:Category
1679:by women
1512:The Four
1498:Popstars
1411:Channels
1343:Kerrang!
972:Lyricist
967:Composer
378:See also
1631:Swedish
1626:Italian
1621:British
1611:Belgian
1597:Genre:
1575:Germany
1570:Finland
1285:Top 100
1216:Hot 100
1170:Concert
1144:Airplay
1102:Mixtape
1057:formats
1055:Release
832:Sectors
798:New Age
778:Hip hop
748:Country
685:Kaspien
634:Concord
440:3 April
359:CD Pool
160:critics
94:scholar
1565:Brazil
1482:Series
1200:Charts
1065:Single
808:Reggae
773:Gospel
660:Amazon
621:Warner
214:single
182:Single
158:, and
96:
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1715:Other
1684:Latin
1601:Latin
1580:Japan
1093:Album
823:World
793:Metal
788:Latin
743:Blues
605:Major
224:" by
218:album
142:, or
140:promo
101:JSTOR
87:books
1563:In:
1490:Idol
1463:Viva
1448:Tr3s
1443:MTV2
1433:Mnet
1428:Fuse
1350:Mojo
818:Rock
783:Jazz
768:Folk
675:Fnac
644:AAMG
611:Sony
551:SNEP
546:RIAA
526:FIMI
511:BVMI
506:ARIA
442:2021
361:and
309:and
259:The
150:and
73:news
1468:VH1
1438:MTV
1423:CMT
1364:NME
1139:DVD
803:Pop
680:HMV
536:PMB
516:BPI
363:DMC
335:MP4
333:or
331:MP3
247:CDs
238:".
216:or
56:by
1853::
1134:CD
1100:,
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632::
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311:FM
307:AM
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192:A
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