54:. While the product concept is based upon the idea that customers prefer products that have the most quality, performance, and features, some customers prefer a product that is simpler and easier to use.
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A product concept should describe how the new product will appeal to its
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Moskowitz, Howard R.; Porretta, Sebastiano; Silcher, Matthias (2008).
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is a description of a product or service, at an early stage in the
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Improving
Product Reliability, Strategies and Implementation
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Concept
Research in Food Product Design and Development
16:An initial description of a product or service
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152:Clark, Kim B.; Fujimoto, Takahiro (1990).
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119:Levin, Mark; Kalal, Ted T. (2003).
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154:"The Power of Product Integrity"
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158:Harvard Business Review
121:"Product Concept Phase"
131:. pp. 179–190.
45:product architecture
35:, product features,
178:Product development
160:. pp. 107–118.
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33:customer experience
64:Product lifecycle
25:product lifecycle
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133:ISBN
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