393:, who saw them as a new challenge for marketers. Kotler anticipated that people will also want to play larger role in designing certain goods and services they consume, furthermore modern computers will permit them to do it. He also described several forces that would lead to more prosumption like activities, and to more sustainable lifestyles, that topic was further developed by Tomasz Szymusiak in 2013 and 2015 in two marketing books.
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same fuel or energy from that grid. This is widely done by households by means of PV panels on their roofs generating electricity. Such households may additionally make use of battery storage to increase their share of self-consumed PV electricity, referred to as prosumage in the literature. It is also done by businesses which produce
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Technological breakthrough has fastened the development of prosumption. With the help of additive manufacturing techniques, for example, co-creation takes place at different production stages: design, manufacturing and distribution stages. It also takes place between individual customers, leading to
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In the field of renewable energy, prosumers are households or organisations which at times produce surplus fuel or energy and feed it into a national (or local) distribution network; whilst at other times (when their fuel or energy requirements outstrip their own production of it) they consume that
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In the digital and online world, ”prosumer” is used to describe 21st-century online buyers because not only are they consumers of products, but they are able to produce their own products such as, customised handbags, jewellery with initials, jumpers with team logos, etc.
245:, which has emphasized efficiency for management while getting customers to invest more effort and time themselves (such as by cleaning up after themselves in restaurants), McDonaldization gets prosumers to perform more work without paying them for their labor.
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and feed it into a gas network while using gas from the same network at other times or in other places. The
European Union's Nobel Grid project, which is part of their Horizon 2020 research and innovation programme, uses the term in this way, for example.
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Szymusiak T., (2013). Social and economic benefits of
Prosumption and Lead User Phenomenon in Germany - Lessons for Poland Sustainability Innovation, Research Commercialization and Sustainability Marketing, Sustainability Solutions, MĂĽnchen.
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Szymusiak T., (2013). Social and economic benefits of
Prosumption and Lead User Phenomenon in Germany - Lessons for Poland Sustainability Innovation, Research Commercialization and Sustainability Marketing, Sustainability Solutions, MĂĽnchen.
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co-design communities. Similarly, mass customisation is often associated with the production of tailored goods or services on a large scale production. This increase in participation has flourished following the increasing popularity of
175:, and were widely used by many technology writers of the time. Technological breakthroughs and a rise in user participation blurs the line between production and consumption activities, with the consumer becoming a prosumer.
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Prosumers have been defined as "individuals who consume and produce value, either for self-consumption or consumption by others, and can receive implicit or explicit incentives from organizations involved in the exchange."
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as it is seen and felt on a worldwide scale. That these concepts are having a global impact and reach, however, can be measured in part by noting in particular, Toffler's popularity in
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Xie, Chunyan, & Bagozzi, Richard P. (2008). Trying to
Prosume: Toward a Theory of Consumers as Co-Creators of Value. Journal of the Academy of Marketing Science, 36 (1), 109–122.
156:. Research has identified six types of prosumers: DIY prosumers, self-service prosumers, customizing prosumers, collaborative prosumers, monetised prosumers, and economic prosumers.
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983:"Sci-fi foretold social media, Uber and Augmented Reality, offers insights into the future - Science fiction authors can help predict future consumer patterns"
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requirements. In a sense, this is merely an extension or broadening of the kind of relationship that many affluent clients have had with professionals like
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use of new media-creation and distribution technologies to foster independent, open, non-profit, "consumer-to-consumer" media and cultures (see
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However, to reach a high degree of customization, consumers would have to take part in the production process especially in specifying
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http://hplusmagazine.com/2014/01/13/prosumption-architecture-the-decentralisation-of-architectural-agency-as-an-economic-imperative/
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Lorimer, A. 'Prosumption
Architecture: The Decentralization of Architectural Agency as an Economic Imperative', H+ Magazine, 2014,
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Identifiable trends and movements outside of the mainstream economy which have adopted prosumer terminology and techniques include:
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is another context where individuals can act as prosumers. For example, in the sharing economy, individuals can be providers (e.g.,
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Ritzer, G. & Jurgenson, N., 2010. Production, Consumption, Prosumption. Journal of
Consumer Culture, 10 (1), pp. 13 –36.
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Lui, K.M. and Chan, K.C.C. (2008) Software
Development Rhythms: Harmonizing Agile Practices for Synergy, John Wiley and Sons,
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Toffler has extended these and many other ideas well into the 21st century. Along with more recently published works such as
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Kotler, Philip. (1986). The
Prosumer Movement. A New Challenge for Marketers. Advances in Consumer Research, 13, 510–513.
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drivers) and consumers (e.g., Airbnb guests, and Uber passengers). Prosumers are one avenue to grow the sharing economy.
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and Nathan
Jurgenson, in a widely cited article, claimed that prosumption had become a salient characteristic of
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Lang, Bodo; Botha, Elsamari; Robertson, Jeandri; Kemper, Joya A.; Dolan, Rebecca; Kietzmann, Jan (2020-06-21).
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for many decades. However, in many cases architectural clients are not the only or even primary end-consumers.
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In July 2020, an academic description reported on the nature and rise of the "robot prosumer", derived from
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Szymusiak T., (2015). Prosumer – Prosumption – Prosumerism, OmniScriptum GmbH & Co. KG, Düsseldorf.
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Szymusiak T., (2015). Prosumer – Prosumption – Prosumerism, OmniScriptum GmbH & Co. KG, Düsseldorf.
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521:) approach as a means of economic self-sufficiency or simply as a way to survive on diminished income
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Michel, Stefan. (1997). Prosuming-Marketing. Konzeption und
Anwendung. Bern; Stuttgart;Wien: Haupt.
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movement that seeks personal, social, and environmental goals through prosumer activities such as:
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Kotler, Philip. (1986). Prosumers: A New Type of Customer. Futurist(September–October), 24–28.
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Kotler, Philip. (1986). Prosumers: A New Type of Customer. Futurist(September–October), 24-28.
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Toffler, Alvin. (1980). The third wave: The classic study of tomorrow. New York, NY: Bantam.
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The blurring of the roles of consumers and producers has its origins in the cooperative
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This article is about consumers who also produce. The term may also refer to
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is the second ranked bestseller of all time in China, just behind a work by
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coined the term "prosumer" when he predicted that the role of producers and
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Toffler's Prosumption was well described and expanded in economic terms by
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movement creates software on their own, prime example is the successful
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655:"Prosumers in times of crisis: definition, archetypes and implications"
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Lang, Bodo; Dolan, Rebecca; Kemper, Joya; Northey, Gavin (2020-01-01).
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332:(2006), one can recognize and assess both the concept and fact of the
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would begin to blur and merge (even though he described it in his book
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Schill, Wolf-Peter; Zerrahn, Alexander; Kunz, Friedrich (2017-06-01).
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products began to satisfy basic consumer demands. To continue growing
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1011:"Lessons from science fiction: Frederik Pohl and the robot prosumer"
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The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
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has been criticized as promoting "new forms of exploitation through
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playing musical instruments rather than listening to recorded music
1049:"Citizen robots:biopolitics, the computer, and the Vietnam period"
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movements that sprang up during various economic crises, e.g. the
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Dariusz Jemielniak; Aleksandra Przegalinska (18 February 2020).
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technologies, such as Instagram, Facebook, Twitter and Flickr.
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repairing clothing and appliances rather than buying new items
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Scholars have connected prosumer culture to the concept of
860:, Oxford, UK: John Wiley & Sons, Ltd, pp. 1–3,
412:, that, in turn, was substantially predicted earlier by
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Pages displaying short descriptions of redirect targets
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Wikinomics: How Mass Collaboration Changes Everything
813:"How to grow the sharing economy? Create Prosumers!"
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Pages displaying wikidata descriptions as a fallback
1105:Chen, Katherine K. (2012). "Artistic Prosumption".
541:movement, self-fabrication capabilities especially
265:and Barrington Nevitt suggested in their 1972 book
198:The term has since come to refer to a person using
56:. Unsourced material may be challenged and removed.
856:, in Cook, Daniel Thomas; Ryan, J Michael (eds.),
292:from 1970). Toffler envisioned a highly saturated
762:"'Prosumage' and the British Electricity Market"
618: – User of advanced features in electronics
852:Chen, Chih-Chin; Ritzer, George (2015-03-24),
766:Economics of Energy & Environmental Policy
719:Economics of Energy & Environmental Policy
577:); many involved in independent media reject
354:program in June 2006, Toffler mentioned that
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597: – Version of the labor theory of value
760:Green Iain Staffell, Richard (2017-06-01).
477:. Unsourced material may be challenged and
368:reintroduced the concept in his 1995 book
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1144:Nakajima, Seio. (April 2012). "
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1150:American Behavioral Scientist
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237:, as advanced by sociologist
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378:with Anthony D. Williams.
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1193:Turns of Phrase: Prosumer
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1152:Vol. 56, No. 4, 550–569.
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179:Definitions and contexts
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249:Origins and development
167:were coined in 1980 by
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1078:Collaborative Society
610:Participatory culture
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471:improve this section
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370:The Digital Economy.
329:Revolutionary Wealth
50:improve this article
917:on January 26, 2009
1214:Consumer behaviour
1209:Market (economics)
1146:Prosumption in Art
628:Read/write culture
310:mass customization
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1171:978-83-936843-1-1
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1026:: 246–263.
988:EurekAlert!
921:December 5,
543:3D printing
430:unpaid work
351:After Words
294:marketplace
165:prosumption
142:portmanteau
1203:Categories
1099:References
881:2021-04-19
616:Power user
573:, most of
426:capitalism
360:Mao Zedong
321:architects
267:Take Today
243:McDonald's
159:The terms
76:newspapers
65:"Prosumer"
839:1441-3582
798:2160-5882
747:2160-5882
697:225379767
689:1757-5818
622:Produsage
571:Indymedia
458:does not
435:as fun".
424:Prosumer
420:Criticism
284:consumers
255:self-help
589:See also
439:Examples
433:gamified
334:prosumer
173:futurist
161:prosumer
153:consumer
147:producer
138:produces
134:consumes
130:prosumer
1060:26 July
994:26 July
479:removed
464:sources
399:Web 2.0
384:Web 2.0
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306:profit
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1014:(PDF)
772:(1).
725:(1).
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693:S2CID
638:Notes
533:Linux
338:China
97:JSTOR
83:books
1177:ISBN
1167:ISBN
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1062:2020
996:2020
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947:ISBN
923:2008
870:ISBN
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685:ISSN
547:the
524:the
462:any
460:cite
228:Uber
218:The
163:and
150:and
136:and
69:news
1148:."
1115:doi
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