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After the launch of
Sputnik 1 by the USSR in October 1957, the United States, determined to erase the "Soviet affront," accelerated their Vanguard program, but two attempts to launch a satellite in November and December 1957 ended in failure. It was on this occasion that a sarcastic French journalist
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Renowned artists were commissioned for other advertising campaigns: Jean-Gabriel
Domergue, who had already created the Perrier Girl in 1936; likewise, Salvador Dalí created an advertising drawing in 1969 that was later used to publish a booklet, which included a text by Charles Trenet about Pschitt,
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The satirical show La Boîte à sel also parodied this slogan in relation to a tire fragility issue, with one brand becoming "The tire that goes pschitt" and another "the tire that unseats and dances" (a nod to the slogan of another sparkling water, Vittelloise: "the water that sings and dances").
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After attempting to relaunch the brand for nostalgic adults who remembered the drink from their childhood, children boosted sales thanks to the appeal of Pokémon, whose license was acquired by
Neptune in 1999: purchasing Pschitt bottles allowed consumers to win cards.
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The name of the soda originates from a slogan created by Jean Davray in 1946: "Perrier, the water that goes pschitt." Pschitt was launched in 1955 with a slogan by the same author: "For you, dear angel, Pschitt orange, for me, boy, Pschitt lemon."
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Pschitt is a carbonated soft drink flavored with orange or lemon, created in 1954 by the
Perrier Vittel SA group. In November 1998, the Pschitt brand was acquired by Neptune, a subsidiary of the Castel Group.
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In 2005, 50 years after its creation, the brand temporarily disappeared before returning to the market. The brand still exists, and it is even possible to order online. It is owned by the Castel Group.
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Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article.
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referred to "the rocket that goes pschitt," in reference to the famous soda whose marketing began with the slogan "the bottle that goes pschitt."
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of the noise made by a
Perrier bottle when it is opened. It comes in two flavors: lemon and orange. It is now a product of Roxane.
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Content in this edit is translated from the existing French
Knowledge (XXG) article at ]; see its history for attribution.
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filmed a commercial for the brand featuring a song by
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in 1954. The name originates in the transcription in
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290:Jean-Jacques Debout
246:Bottles of Pschitt!
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1063:Citrus sodas
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943:Citrus Blast
723:Bitter lemon
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504:Mountain Dew
326:. Retrieved
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220:January 2021
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162:Please help
157:verification
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102:edit summary
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788:Sierra Mist
773:Quwat Jabal
748:Green River
494:Mello Yello
387:soft drinks
45:(July 2024)
1057:Categories
1010:soft drink
861:Green Spot
479:Jones Soda
456:Foxon Park
328:2017-08-23
304:References
190:newspapers
952:Pelmosoda
917:Sun Crest
892:Royal Tru
882:Orangette
873:Laranjada
856:Gold Spot
836:Aranciata
763:Lemonette
743:Fruktsoda
728:Bubble Up
615:La Casera
585:Ale-8-One
539:Schweppes
514:Nesbitt's
411:Big Ben's
284:In 1985,
179:"Pschitt"
120:talk page
72:Consider
40:in French
831:Appelsín
808:Upper 10
738:Dr. Enuf
655:Sun Drop
640:Orangina
595:Heee Haw
474:Jarritos
416:Blue Sky
337:cite web
251:Pschitt!
96:provide
922:Sunkist
753:Kelluke
600:Irn-Bru
519:Pschitt
499:Mirinda
406:A-Treat
255:Perrier
204:scholar
118:to the
100:in the
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956:Squirt
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887:Pakola
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851:Fitz's
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465:Hank's
461:Fresca
436:Cresta
384:Citrus
259:French
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902:Slice
877:Oasis
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841:Bluna
778:Slice
768:Citra
718:Banta
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665:Tizer
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645:Rondo
580:50/50
559:Tango
549:Slice
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401:Amrat
211:JSTOR
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63:DeepL
1014:stub
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713:7 Up
670:Urge
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343:link
183:news
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92:You
56:View
650:Ski
625:MDX
590:dnL
484:Kas
166:by
65:or
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