156:, Philadelphia in 1989 by Steven Grasse. The agency used a marketing strategy inspired by Grasse's belief that successful brands built passion and excitement by promoting their content and creating a sense of identity based around it, rather than pushing a product. After developing a series of controversial advertisements featuring
220:
In 2009, Gyro
Worldwide rebranded as Quaker City Mercantile, and announced that it would be placing a new focus on creating its own products. The company maintains a workforce that includes distillers, brewers, mixologists, chefs, chemists, botanists and creative teams from various disciplines. After
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206:'s life and work, and Gyro Worldwide acquired the intellectual rights to the brand from Hardy and Malone in 2003. Gyro Worldwide sold the brand to
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108:. In addition to partnering with other brands, the company also owns its own distilleries and breweries. It was founded in 1989 by
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the neighborhood. Gyro
Worldwide later collaborated with James McManahan to help rebrand the neighborhood, coining the term "
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as its advertising agency. Later that year, Quaker City
Mercantile partnered with Diageo to produce a series of
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rebranding, Quaker City
Mercantile launched Art in the Age of Mechanical Reproduction, a brand of spirits.
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116:, Pennsylvania. Over the course of its history, Quaker City Mercantile has partnered with brands such as
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for a
Philadelphia clothing store called Zipperhead, the company was dropped by several clients such as
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395:"Taste Radio Ep. 144: How The Creator of Sailor Jerry Rum and Hendrick's Gin Builds Iconic Brands"
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in 2008, while continuing to create merchandise and advertising for
William Grant & Sons.
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Quaker City
Mercantile has launched other alcohol brands of its own, such as Quaker City
654:"'We Don't Sell Stout. We Sell Guinness.' How One Irish Beer Became a Global Powerhouse"
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319:"Soaring Girl on the Moon swings in new brewhouse mural in the Miller Valley"
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445:"A Youthful Ad Agency Pursues an Elusive Group With a Bit of Irreverence"
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As part of a self-promotional campaign in 2008, Gyro
Worldwide released
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specializing in strategy, marketing, design, and branding for the
678:"Diageo launches US hard sodas in Quaker City Malting venture"
165:
703:"Quaker City Mercantile and Diageo Launch Quaker City Shrubs"
529:"How Hendrick's Gin Immerses Consumers in Its Distinct World"
504:"How the Gayborhood Became Midtown Village | The Philly Post"
232:
brand. In 2016, Quaker City
Mercantile began working with
294:"Drinking From Home—Americans Are Stocking Up on Alcohol"
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in 1998. That same year, the company began working with
603:"Goodbye Gyro Worldwide. . .Now Quaker City Mercantile"
554:"Sailor Jerry's Widow Files Suit Against William Grant"
345:"How Passion Investors Helped Revive Narragansett Beer"
270:"Why beer companies are betting on retro-looking cans"
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61:
51:
43:
29:
21:
479:Your Ad Here: The Cool Sell of Guerrilla Marketing
728:"Lo-Fi Aperitifs Expands to Southern California"
228:engaged Quaker City Mercantile to advertise the
628:"Legends: The Mad Man's Next Act - Page 4 of 7"
419:"Legends: The Mad Man's Next Act - Page 2 of 7"
202:and Mike Malone to create merchandise based on
194:Gyro Worldwide was hired by the Scottish brand
8:
16:
15:
759:Advertising agencies of the United States
244:under the Quaker City Malting Co. brand.
172:and controversial advertising campaigns.
78:Art in the Age of Mechanical Reproduction
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175:The company moved its headquarters to
215:Virus: The Outrageous History of Gyro
7:
177:Washington Square West, Philadelphia
577:Ambrosi, A. D. (10 December 2008).
443:Steinhauer, Jennifer (1996-09-16).
14:
368:Van Allen, Peter (July 1, 2002).
476:Serazio, Michael (2013-04-05).
168:. The company became known for
652:Goldfarb, Aaron (2022-03-17).
579:"The mad man of Philly ad men"
152:Gyro Worldwide was founded in
134:R. J. Reynolds Tobacco Company
1:
764:Distilleries in Pennsylvania
370:"Gyro spins to its own beat"
126:Narragansett Brewing Company
268:Mooney, Kate (2019-06-21).
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66:Philadelphia, Pennsylvania
482:. NYU Press. p. 82.
393:Latif, Ray (2019-01-08).
236:after the latter dropped
179:into a building owned by
208:William Grant & Sons
183:, who was attempting to
94:Quaker City Mercantile
17:Quaker City Mercantile
632:Philadelphia Magazine
508:Philadelphia Magazine
423:Philadelphia Magazine
251:and Lo-Fi Aperitifs.
238:Leo Burnett Worldwide
682:www.just-drinks.com
374:www.bizjournals.com
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449:The New York Times
170:guerilla marketing
98:advertising agency
96:is an independent
81:Quaker City Shrubs
38:marketing strategy
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736:. Retrieved
734:. 2019-07-08
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709:. 2018-06-22
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684:. 2016-10-11
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634:. 2010-01-29
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609:. 2009-06-12
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535:. 2015-06-03
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512:. Retrieved
510:. 2013-07-09
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425:. 2010-01-29
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204:Sailor Jerry
200:Don Ed Hardy
193:
181:Tony Goldman
174:
154:Society Hill
151:
138:Sailor Jerry
130:M&M/Mars
114:Philadelphia
93:
92:
62:Headquarters
399:Taste Radio
234:MillerCoors
753:Categories
738:2020-03-22
732:BevNET.com
713:2020-03-22
707:BevNET.com
688:2020-03-23
663:2022-06-19
638:2020-03-22
613:2020-03-22
588:2020-03-22
563:2020-03-22
539:2020-03-22
514:2020-03-22
462:2020-03-25
429:2020-03-22
404:2022-06-21
379:2020-03-22
354:2020-03-23
329:2020-03-22
304:2020-03-22
279:2020-03-22
255:References
242:hard sodas
558:Neat Pour
457:0362-4331
224:In 2014,
102:distiller
583:Inquirer
230:Guinness
185:gentrify
118:Guinness
72:Services
30:Industry
22:Formerly
533:BizBash
162:Comcast
148:History
52:Founder
44:Founded
486:
455:
249:Shrubs
226:Diageo
122:Miller
484:ISBN
453:ISSN
142:Puma
140:and
100:and
47:1989
274:Vox
166:MTV
112:in
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.