305:, in 2015. Inspired by his interest in transcendentalism and a desire to create a lasting legacy, Grasse developed the concept of a "farm-to-table, grain-to-glass" distillery with Jamie Oakes and Matt Powers. The distillery focuses on a wilderness-to-table philosophy, and creates a variety of craft spirits. In 2022, Tamworth produced Crab Trapper, a bourbon distilled with invasive
290:. The illustrated book included historical recipes and trivia about the history of alcohol in the United States. In its opening chapter, he compares the United States to a bar, "open to everyone, available to whoever can afford it, and apparently quite difficult to get kicked out of."
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Bands create passion and excitement; and they’re not always trying to sell you something. The content is what you’re excited about… and you become part of their circle and their lives. They created an identity that was visual, that was audible and that was also visceral.
221:-based advertising agency, in 1989. Grasse has said that his approach to advertising was inspired by the way bands promote themselves, which draw in a loyal following by building a sense of community around their brand.
1050:"Lifestyle Book Review: The Cocktail Workshop: An Essential Guide to Classic Drinks and How to Make Them Your Own by Steven Grasse and Adam Erace. Running Press, $ 27.50 (216p) ISBN 978-0-7624-7297-0"
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In 2009, Gyro
Worldwide was renamed as Quaker City Mercantile. During this time, Grasse also began marketing his own brands, and founded Art in the Age of Reproduction, a retail store in
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In
February 2007, Grasse founded the Coalition for British Reparations, and started a petition for the British government to pay US$ 58 trillion in reparations for damages he alleged the
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This approach influenced the marketing strategy of Sailor Jerry's Rum, a spirit brand which became the fastest growing rum brand in the United States, and was acquired by
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1107:"Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience by Steven Grasse and Aaron Goldfarb. Running Press, $ 28 (208p) ISBN 978-0-7624-7582-7"
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with journalist Aaron
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A Beautiful
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1146:"Steven Grasse and Adam Erace Team Up Again on Backcountry Cocktails: Civilized Drinks for Wild Places"
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family. As a teenager, he worked for Indian Valley
Printing, his father's company, while attending
619:"Taste Radio Ep. 144: How The Creator of Sailor Jerry Rum and Hendrick's Gin Builds Iconic Brands"
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owner and the founder of Quaker City
Mercantile. Throughout his career, Grasse has cultivated an
379:, wildlife behavior, and foraging. Grasse and Goldfarb are co-writing a forthcoming book titled
236:, a series of short films. A feature film based on the franchise was planned to be produced by
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in 2008. Grasse had previously partnered with
William Grant & Sons in 1998 to create
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image, and he was called the "punk rock prince of small-batch spirits" by
1075:"Whatever you pour in your glass, new drink books can whet your interest"
853:"A Survival Guide To Colonial Cocktails (So You Don't Die Drinking Them)"
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878:"Martha Washington got tipsy drinking this cocktail. Now you can, too"
804:"Art in the Age: Ex-Ad Man Steven Grasse's Wonderfully Weird Spirits"
669:"Art in the Age: Ex-Ad Man Steven Grasse's Wonderfully Weird Spirits"
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with Adam Erace. The book, which includes drink recipes, lessons on
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Brand
Mysticism: Cultivate Creativity and Intoxicate Your Audience
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Grasse founded Quaker City
Mercantile (formerly Gyro Worldwide), a
1002:"New Hampshire Distillery Makes Whiskey Out of Invasive Crabs"
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had done to the world at large. He described the petition as "
179:. Grasse was inspired by the work of English music promoter
492:"Steven Grasse: Punk-Rock Prince of Small-Batch Spirits"
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Backcountry
Cocktails: Civilized Drinks for Wild Places.
751:"Goodbye Gyro Worldwide. . .Now Quaker City Mercantile"
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The Evil Empire: 101 Ways That England Ruined the World
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Backcountry Cocktails: Civilized Drinks for Wild Places
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The Evil Empire: 101 Ways That England Ruined the World
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with journalist Adam Erace, published May 9, 2023 by
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The Work of Art in the Age of Mechanical Reproduction
976:"Tamworth Distilling Combines Quality with Locality"
183:, and decided to study marketing and advertising at
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928:"Is "Wilderness to Bottle" the New Farm To Table?"
540:"Steven Grasse Profile - The Adman's Whiskey Lab"
442:Colonial Spirits: A Toast to Our Drunken History
283:Colonial Spirits: A Toast to Our Drunken History
590:"Legends: The Mad Man's Next Act - Page 2 of 7"
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58:Advertising Executive, Author, Distillery owner
694:"A $ 58 trillion call for British reparations"
375:. The book includes information on cocktails,
277:" with inspiring the idea behind the company.
8:
426:The Good Reverend's Guide to Infused Spirits
232:. Beginning in 1999, Grasse began producing
1000:Magazine, Smithsonian; Osborne, Margaret.
903:"The Best Drink Books of Fall/Winter 2016"
643:"Why a gin maker invented its own history"
405:(2022) with Aaron Goldfarb. Running Press.
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775:Morgan, Adam; Barden, Mark (2015-01-07).
428:. (2019) with Sonia Kurtz, Michael Alan.
137:(born September 19, 1964) is an American
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262:which was published on April 23, 2007.
159:for his work with Tamworth Distilling.
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828:"Colonial Spirits by Steven Grasse"
719:"Britain's many gifts to the world"
331:The Late Show with Stephen Colbert
14:
1026:"This Whiskey Is Made From Crabs"
717:Henderson, Michael (2007-03-03).
1079:The Atlanta Journal-Constitution
345:, and history, was published by
286:, which explores the history of
1191:American advertising executives
1144:Johnson, Marilyn (2023-04-03).
516:"Drinks Innovators of the Year"
309:. Crab Trapper was featured on
566:"The mad man of Philly ad men"
16:American advertising executive
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288:alcohol in Colonial America
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802:Lacob, Jace (2012-08-04).
667:Lacob, Jace (2012-08-04).
411:. (2021) with Adam Erace.
177:Souderton Area High School
1196:Writers from Philadelphia
952:"The Adman's Whiskey Lab"
781:. John Wiley & Sons.
617:Latif, Ray (2019-01-08).
352:In 2022, Grasse co-wrote
280:In 2016, Grasse authored
240:but was later cancelled.
167:Steven Grasse grew up in
1125:www.publishersweekly.com
395:(2023) with Adam Erace.
226:William Grant & Sons
169:Souderton, Pennsylvania
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78:Quaker City Mercantile
594:Philadelphia Magazine
409:The Cocktail Workshop
339:The Cocktail Workshop
189:Saatchi & Saatchi
163:Early life and career
110:Backcountry Cocktails
1073:Hansberger, Angela.
1054:PublishersWeekly.com
1006:Smithsonian Magazine
337:In 2021, he cowrote
980:Northshore Magazine
876:Melamed, Samantha.
692:Heintz, Francesca.
430:Skyhorse Publishing
377:wilderness survival
364:, and many others.
295:Tamworth Distillery
185:Syracuse University
141:executive, author,
93:Tamworth Distilling
173:Pennsylvania Dutch
39:September 19, 1964
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307:green crabs
238:StudioCanal
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139:advertising
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1130:2023-04-10
1092:2021-11-17
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501:2020-03-25
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444:. (2016).
143:distillery
35:1964-09-19
1087:1539-7459
832:attadrink
731:0307-1235
213:1989–2006
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901:Punch.
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