152:, a French advertising agency, was co-founded by Babinet in 1995. Babinet has spoken extensively about what he believes sets BETC apart from other agencies. In an interview with Brazil's Meio & Mensagem publication, he claims the difference stems from two things: "The first is that we do not have a creative process formalized: No rules, no preconceived ideas." The second is that they "do not believe in the culture of globalization, a mold that fits all. We believe that a strong brand globally needs to have powerful roots." Building on that last idea, Babinet has said BETC makes a conscious effort to separate itself from how people perceive the French, a culture he calls "unique" but something people either "love or hate". He considers BETC an "international brand" that retains a French identity because of its work with renowned French brands, such as Air France, Evian and Lacoste. On advertising in general, Babinet has said he finds "simplicity is the most difficult of all to achieve."
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talents: organisation of the mythic Panik parties with BETC POP, creation of the label POP Records, publishing of the book
Graffiti General, programming of new spaces such as the gallery Passage du Désir and soon a new creative space open to the public in the Magasins généraux in Pantin. With his influence, BETC has pushed the boundaries of advertising and has become a cultural and artistic driver. Creative Review defined it as “also an ad agency”.
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Babinet Tong Cuong alongside associate Eric Tong Cuong. Mercedes Erra joined them in 1995 and the agency was renamed
Babinet Erra Tong Cuong Euro RSCG. Tong Cuong left the company in 2002. In July 2005, Babinet was made Chief Creative Officer of Euro RSCG Worldwide (today known as Havas Worldwide).
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In July 2016 BETC moved to Les
Magasins généraux in Pantin, a building dedicated to creation and innovation. BETC and in particular Rémi will take a major role in the rehabilitation of the city with a great involvement in cultural and social activities for the inhabitants of its new Greater Paris
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He believes that advertising should engage with the world around it, creating new ways with which to interact with society and consumers. He has consistently challenged the traditional limits of advertising, opening up his agency to new creative fields and emerging
163:’, distributed by BIS Publishers. The book is an overview of BETC's trajectory, work and agency culture, with a special focus on its efforts in music, fashion, design and photography.
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Rémi
Babinet was born in 1957 in the Paris suburb of Suresnes. His father is a university law professor and his mother operates an independent children's bookstore in Strasbourg.
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BETC London was opened in 2011, beginning the process of expansion of BETC Network. In 2014 BETC São Paulo was opened, meeting the expectations of success in the local market.
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Babinet continues to act as Global
Creative Director for several of BETC's largest clients, including Air France and Evian, whose “Rollerbabies” campaign was listed in the
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From 2003 to 2007, Babinet was
President of the French Art Directors Club and in June 2014, he will preside over the Press Jury at the
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for
Polaroid, Virgin Megastore, BMW, McCain, Le Monde, Wonderbra, Galeries Lafayette and Canal+. In 1995, Babinet founded
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and he eventually rose to the position of
Creative Director. During that period, and alongside art director partner
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In May 2016, Forbes
Magazine selected Rémi Babinet as one of the world's 10 Best Creative Directors.
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507:"Evian roller babies makes Guinness Book of Records with 45 million online views"
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257:"For someone with talent, there is no better laboratory than a good ad agency"
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Babinet's advertising career began in the late 1980s with internships at
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to date (45,166,109 views at the time of its 2009 distinction).
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362:"BETC Hires Filip Nilsson from Forsman & Bodenfors"
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103:BETC Paris – Global Advertising Agency
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97:and Global Chief Creative Officer of
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383:"Alternativa às redes anglo-saxãs"
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159:In 2008, Babinet wrote the book ‘
299:"EURO RSCG CHAIRMAN-CEO RESIGNS"
403:"In Conversation: Rémi Babinet"
209:Olivier Wicker (15 July 2013).
72:Creative Director (Advertising)
171:Guinness Book of World Records
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539:French advertising executives
80:Evian's "Live Young" campaign
320:"Rémi Babinet : Stylé"
16:French advertising designer
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423:"What Won't Win at Cannes"
343:. Little Black Book online
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211:"L'enfant roi de la pub"
364:. adage.com. 2013-06-11
123:Philippe Pollet-Villard
115:Saatchi & Saatchi
554:People from Suresnes
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87:Rémi Babinet
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23:Rémi Babinet
549:1957 births
488:. Le Figaro
217:(in French)
61:Nationality
528:Categories
513:2013-05-07
492:2013-08-12
471:2013-08-12
450:2013-05-07
429:2013-10-20
408:2013-10-14
388:2013-10-20
368:2013-12-04
347:2014-03-12
326:2013-08-12
305:2013-08-12
284:2013-03-27
263:2013-08-12
242:2013-10-14
221:2013-05-07
215:Libération
193:References
161:BETC Paris
119:copywriter
69:Occupation
175:online ad
127:campaigns
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181:area.
131:agency
109:Career
64:French
99:Havas
91:Paris
150:BETC
145:BETC
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48:1957
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