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but "wasn't able to sing or rap, so that wasn't an option". Several days after launching the website, Devin decided to pitch the idea of a magazine to select publishers; the next day, a publisher from H&S Media expressed interest in the concept. Devin worked with his brother
Cameron to create the
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The magazine's first two issues were one time deals, although
Lazerine and his brother Cameron received attention for their age and white background. The magazine restarted publication in 2005, when it managed to sell enough copies to ensure future releases. The magazine is sold in more than 20
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s list of "Champions of
Innovation whose achievements are changing companies and our culture". In 2006, the magazine was nominated for "Best New Consumer Publication" at the 55th Annual Maggie Awards. In 2007, the website Rap-Up.com received a nomination for "Best Hip-Hop Magazine Site" at the
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on the cover, and 80,000 copies were distributed around the world. Beginning with the eleventh issue, which was published in summer 2008, Lynam redesigned the magazine's cover and contents. The main reason for the redesign was the change from a younger target audience to an older and more
263:. The editorials were written by 10 journalism students, and the photos were contributed by publicists. Art director Ian Lynam, who designed the magazine, sent everything online from Japan. The issue was released in March 2005, and cost $ 35,000 to produce. It featured singer
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magazine, and decided it would be for a young audience, in particular the 14 to 28 demographic. The magazine's first issue was published by H&S Media in July 2001; however, the company went bankrupt shortly after publishing the first issue, which sold 200,000 copies.
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Bob Baker, the former publisher of H&S Media, praised Devin for having the "gumption to seek out publishers, to say 'I want to do this and how do I do it?' I focus more on his age than his race." Lou Pitt, a manager and producer of film and television, found that
40:
299:, and oversees editorial content and advertising sales. Cameron works as publisher and assistant editor, and is in charge of printing, production, distribution and shipping of the magazine. In 2008, the magazine released a handbook entitled,
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industry, and predominantly features interviews with artists, actors and other entertainers. Issued quarterly, the magazine's target audience was the 14 to 28 demographic, although the demographic has become older over time.
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countries, and a separate handbook has been released, chronicling the history of hip hop. The magazine has been nominated for two awards, and is often referenced by other magazines.
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by showing the mainstream side of performers. Pitt said that the magazine is "not the street version It has a very populist approach, in the way of
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was founded by Devin
Lazerine when he was 15 years old as an after-school hobby; the magazine was an online
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sophisticated one. Lynam felt the facelift "imbue it with a more demure and cosmopolitan aesthetic."
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launched in 2001 by founder Devin
Lazerine. The publication was originally a website devoted to
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247:. The largest advertisers were ring tone providers, while others included the
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The brothers began working on a third issue in 2004, without the backing of a
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of hip hop news, gossip and top-ten music lists. After listening to the song "
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on the cover—was redesigned to cater for the aging demographic.
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by
Generation Y". He serves as a writer, publisher and
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683:Quarterly magazines published in the United States
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301:Rap-Up: The Ultimate Guide to Hip-Hop and R&B
437:"Young Suburbanites Publish a Hip-Hop Magazine"
678:Music magazines published in the United States
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572:: The Ultimate Guide to Hip-Hop and R&B"
512:Macchiarella, Gretchen (November 27, 2005).
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580:. February 29, 2008. Archived from
354:." In 2003, Devin was included on
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472:"Hip-hop's unlikely entrepreneur"
470:Stout, Frappa (March 9, 2003).
435:Lee, Felicia (August 1, 2005).
387:Parker, Eloise (1 March 2008).
251:, clothing labels, videogames,
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688:Magazines established in 2001
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389:"His beat since he was 15"
323:stood out from magazines
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27:American music magazine
237:The Los Angeles Times
351:Entertainment Weekly
271:The magazine is not
520:Ventura County Star
484:on February 5, 2013
205:Insane in the Brain
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612:. December 1, 2006
442:The New York Times
394:The New York Times
366:Vh1 Hip Hop Honors
281:Barnes & Noble
245:publishing company
693:Hip hop magazines
584:on 9 January 2009
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100:First issue
54:Keri Hilson
672:Categories
641:12 January
632:"About Us"
616:12 January
588:12 January
552:12 January
525:12 January
488:12 January
448:10 January
401:17 January
372:References
332:The Source
201:compendium
74:Categories
546:redesign"
231:USA Today
155:1943-4006
103:July 2001
92:Publisher
87:Quarterly
84:Frequency
346:magazine
277:Wal-Mart
169:magazine
118:Language
273:audited
192:History
177:R&B
173:hip hop
135:.rap-up
128:Website
122:English
108:Country
636:Rap-Up
570:Rap-Up
542:"New:
344:People
321:Rap-Up
314:Impact
289:Rap-Up
283:, and
265:Chingy
261:Reebok
222:insert
218:Rap-Up
197:Rap-Up
164:Rap-Up
46:Rap-Up
32:Rap-Up
361:'
207:" by
181:music
167:is a
78:Music
643:2009
618:2009
590:2009
577:Vibe
554:2009
527:2009
490:2009
450:2009
403:2009
335:and
326:Vibe
309:T.I.
259:and
253:Sony
249:Navy
234:and
150:ISSN
137:.com
56:and
348:or
338:XXL
133:www
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
