527:, that suggested J&J to change claims "Ordinary toothbrushes clean teeth. Reach whitens them" and "At the core of this revolutionary toothbrush Reach has engineered a unique row of bristles infused with calcium carbonate microwhitening technology. That means each time you brush, you're whitening teeth and removing stains". As an outcome NAD determined that J&J could support the claim that "rdinary toothbrushes clean teeth. Reach whitens them", but suggested to modify other claims to ensure that consumers are aware that stain removal is accomplished extrinsically, through the stain-removing abrasive action of the bristles, not intrinsically through bleaching. Also in 2011 Reach continued collaboration with design celebrities, inviting
66:
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1993 – Reach introduced first ever child toothbrush named "Wondergrip", designed by "Smart Design" (NY) studio. Previously, all children’s toothbrushes were just scaled down adult brushes. To make this toothbrush "Smart Design" studied the brushing behavior of more than 100 kids, coming up with the
538:
2012 – In
December 2012, Johnson & Johnson sold rights to market Reach toothbrushes in the United States, its territories, the Caribbean and Canada to Dr. Fresh LLC, a portfolio company of Moelis Capital Partners, for an undisclosed sum. The acquisition did not include Reach floss or other
515:
2010 award. Same year Reach introduced new line "Reach Total Care Plus
Whitening" with toothbrush and floss, designed to whiten teeth. Also in 2010 Reach started "Reach by design" collaboration with interior designers Celerie Kemble and Tom Delavan as well as celebrity fashion stylist
545:
2015 – Dr. Fresh re-introduced Mr. Reach in its advertising for "Reach
Complete Care 8-in-1 Rinse". At the same year Johnson & Johnson discontinued Reach brand name and rebranded Reach floss into Listerine floss, notifying consumers about this on official website in June 2015.
347:, headed by Percy H. Hill Jr., consultant to Applied Ergonomics company. Reach Toothbrush was the first ergonomically designed toothbrush, that proved significantly better in clinical trials and spawned a whole new field of "toothbrush design".
453:
1996 – Reach introduced Reach Plaque
Sweeper toothbrush and Reach Floss Gentle Gum Care. J&J doubled its advertising budgets vs. previous year to more than $ 20 million – in a move aimed to recover market share that declined to 15.5%.
1352:
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of the new toothbrush: "an angled-shaped four-sided handle (for comfortable gripping) with an extended neck (that makes hard-to-reach areas more accessible), and a compact head topped with two-leveled bristles".
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At the end of 80's Reach occupied 28% of the US market, successfully competing against market leader Oral-B (35% of the market). However, by 1991 its market share dropped to 20%.
1014:
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2014 – In April 2014 Dr. Fresh introduced "Complete Care Triple Angle" toothbrushes, presenting them on its website as "the most advanced Reach brushes ever made".
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360° toothbrush. Based on clinical trials the company also stated that Reach UltraClean
Toothbrush removes up to 90% of plaque in places that are hard to reach.
1207:
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1280:"New Head-to-head Clinical Studies Reveal Reach Ultraclean Toothbrush and Floss Deliver Superior Plaque Removal Compared to Leading Competitive Products"
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481:"Mr. Reach: In the Mouth of Mystery" for Johnson & Johnson Canada, featuring various Reach dental products and Mr. Reach character.
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2009 – Johnson & Johnson directly attacked its main competitors stating that Reach UltraClean floss removes up to two times more
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introduced the brand nationally, backing the launch with "the first million-dollar ad campaign ever produced for a toothbrush".
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announced on
November 1, 2016 that it agreed to acquire the Asia Pacific business of Reach brand from Johnson & Johnson.
38:
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1986 – Mr. Reach character with the famous flip-top head, was born in
Australia. Developed by animator Phil Meatchem this
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1715:"The original 1977 Reach toothbrush at Syracuse University Library digital archive (image with description)"
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495:) floss and that UltraClean Toothbrush removes more plaque and provides improved gum health versus the
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America
Brushes Up: The Use and Marketing of Toothpaste and Toothbrushes in the Twentieth Century
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that it "cleans 51% better than the other leading brush. It's angled to reach even back teeth".
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The three-dimensional color animated character celebrates its twenty-first birthday in 2007
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enters toothbrush market after four years of research conducted by "bio-dental team" from
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1658:"News&Event > Press Release | LG Household & Care _ Healthy & Beautiful"
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Frontiers of
Engineering: Reports on Leading-Edge Engineering from the 2008 Symposium
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video game console along with
Johnson & Johnson dental floss and Act mouthwash.
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2011 – Reach Total Care Plus Whitening advertising came under criticism from the
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1487:"'Flipping Out' Star Jeff Lewis and Reach Bring You Fancy Designer Toothbrushes"
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Guerlain, Stephanie (2009). "Cognitive Engineering: It's Not What You Think".
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2008 – In August 2008 Reach introduced Reach UltraClean toothbrush and floss.
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1640:"LG Acquires Johnson & Johnson's Reach Brand for Asia-Pacific Region"
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The Human Factor: Revolutionizing the Way People Live with Technology
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1587:"He's Back! Mr. Reach Returns With New Innovation and Complete Care"
1379:"Will You Be "Reach"-ing For Brad Goreski's Designer Toothbrushes?"
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1987 – Johnson & Johnson advertised Reach toothbrush with the
431:
found its way to many world markets, including Japan and the U.S.
260:
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2076:
1676:"High Ridge Brands acquires leading oral care company Dr. Fresh"
1731:
878:
Classic Home Video Games, 1972–1984: A Complete Reference Guide
364:
DuPont started new toothbrush promotion in April 1976 first in
1703:
1103:"Coltage, J&J to pour $ 30 mil into toothbrush extensions"
281:
125:
59:
18:
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Johnson & Johnson Pharmaceutical Research and Development
1708:
1615:
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322:. The brand originated from Reach toothbrushes developed by
2972:
Steve Patterson Award for Excellence in Sports Philanthropy
1512:"Dr. Fresh® LLC Acquires REACH® Brand Manual Toothbrushes"
1255:"J&J introduces Reach UltraClean toothbrush and floss"
1037:"interview with davin stowell, founder of smart design"
153:
83:
507:
2010 – Total Care Floss Clean toothbrush designed by
466:
and created Harry Potter Toothbrush for the start of
2932:
2010 Johnson & Johnson children's product recall
1465:"Fashion toothbrushes from designer Shoshanna Gruss"
1440:"J&J to modify some toothbrush whitening claims"
638:"Percy Hill, engineer who designed Reach toothbrush"
94:, and by adding encyclopedic content written from a
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1709:Reach dental floss (rebranded to Listerine Floss)
1564:. Reachtoothbrush.com. 2016-01-23. Archived from
556:2017 - High Ridge Brands acquired Dr. Fresh LLC.
450:shape that encourages proper brushing technique.
698:"Let's Get Physical: Fitting Design to the Body"
420:1985 – Reach toothbrush gained recognition from
2957:Global Health Innovative Technology Fund (GHIT)
1411:"For Fashionistas, Hot-Pink Tweezers and Tools"
741:. National Academy of Engineering. p. 88.
2952:Dr. Paul Janssen Award for Biomedical Research
1743:
1589:. Marketwired.com. 2015-10-01. Archived from
1198:"Johnson & Johnson Reaches for Nostalgia"
760:
758:
8:
1614:. Reachfloss.com. 2015-06-30. Archived from
1442:. DrBicuspid.com. 2011-09-09. Archived from
953:. B&T Weekly. 2007-05-11. Archived from
376:, with advertising in newspapers and on TV.
228:(toothbrushes for US, Canada, the Caribbean)
195:
913:Kiplinger's Personal Finance, November 1985
406:1982 – Reach introduces Reach Child Brush.
53:Learn how and when to remove these messages
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799:
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1005:"J&J Has New Ammo in War of Bristles"
183:Learn how and when to remove this message
114:Learn how and when to remove this message
1434:
1432:
1323:"REACH Toothbrush (IDEA 2010 finalists)"
1096:
1094:
767:"P&G Puts Its Crest On A Toothbrush"
468:Harry Potter and the Philosopher's Stone
409:1983 – Reach toothbrush was featured in
1327:Industrial Designers Society of America
907:Kiplinger Washington Editors I (1985).
592:
16:American brand of oral hygiene products
1231:. Mysterygamecentral.com. 2007-03-17.
932:
922:
75:contains content that is written like
838:"Toothbrushes – They're Sexy, By Gum"
7:
1627:REACH® FLOSS IS NOW LISTERINE® FLOSS
1353:"Put your money where your mouth is"
1169:. Krause Publications. p. 211.
477:developed a globe-trotting animated
2730:Emtricitabine/rilpivirine/tenofovir
1541:"Toothbrush line offers new angles"
1257:. Drugstorenews.com. Archived from
1253:Antoinette Alexander (2008-08-17).
1229:"Mr. Reach in the Mouth of Mystery"
535:to join "Reach by Design" project.
1302:"New dental floss trials reported"
14:
1377:Christa Joanna Lee (2010-07-15).
1166:Harry Potter Collector's Handbook
34:This article has multiple issues.
2800:Neomycin/polymyxin B/bacitracin
674:. uxindustry.com. Archived from
566:
130:
64:
23:
1522:from the original on 2016-01-31
1493:from the original on 2016-02-02
1282:. Evaluategroup.com. 2009-04-06
1235:from the original on 2016-02-01
1210:from the original on 2016-01-30
1145:from the original on 2016-02-20
1133:Alissa Macvillan (2001-11-13).
1115:from the original on 2016-01-30
1080:from the original on 2016-01-30
1017:from the original on 2016-01-31
854:from the original on 2016-01-30
783:from the original on 2016-01-23
652:from the original on 2004-05-26
42:or discuss these issues on the
2967:Robert Wood Johnson Foundation
1409:Marshall Heyman (2010-08-25).
1351:Dana K. Cassell (2011-03-15).
1003:Lazarus, George (1988-03-17).
765:Lazarus, George (1991-08-13).
704:. Routhledge. pp. 82–84.
551:LG Household & Health Care
232:LG Household & Health Care
145:format but may read better as
1:
1543:. DentistryIQ.com. 2014-04-30
1467:. DentistryIQ.com. 2012-08-15
1355:. Drug Topics. Archived from
1300:Laird Harrison (2009-04-16).
636:Stearns, Jared (2003-09-05).
606:"Du Pont Reach(es) for teeth"
525:National Advertising Division
2163:Johnson & Johnson Vision
1329:. 2010-07-03. Archived from
1135:"Like Magic the Toys Arrive"
1073:. Smart Design. 2010-06-18.
672:"UX Talk with Dan Rosenberg"
462:2001 – Reach partnered with
3008:Products introduced in 1976
2635:Carefree (feminine hygiene)
2566:Ortho Clinical Diagnostics
2107:Ortho-McNeil Pharmaceutical
1485:Lilit Marcus (2011-11-03).
1163:Silvester, William (2010).
670:Helmut Degen (2012-12-28).
422:American Dental Association
358:unique selling propositions
3034:
1035:Andy Butler (2014-08-29).
880:. McFarland. p. 125.
810:. McFarland. p. 125.
383:acquires Reach brand from
2911:Johnson and Johnson Plaza
2399:Leopoldo Fernández Pujals
2234:Executives and scientists
1644:Branding in Asia Magazine
1612:"Dental Floss – Flossing"
1196:Richard Ho (2006-12-13).
1101:Sloan, Pat (1996-02-26).
356:highlights the following
200:
2434:Frederick Barnett Kilmer
1562:"Upgrade your Brush now"
1068:"Smart Design Media Kit"
978:Media WM (August 1987).
951:"Happy returns Mr Reach"
696:Kim, J. Vicente (2013).
306:is an American brand of
2947:Chicago Tylenol murders
2424:Robert Wood Johnson III
2092:Janssen Pharmaceuticals
1416:The Wall Street Journal
804:Segrave, Kerry (2010).
154:converting this article
2419:Robert Wood Johnson II
2389:Robert J. Darretta Jr.
539:interdental products.
2942:Born Rich (2003 film)
2927:2010 DePuy Hip Recall
2855:Rembrandt toothpaste
2329:Robert Wood Johnson I
1759:Johnson & Johnson
872:Weiss, Brett (2012).
843:Philadelphia Inquirer
396:Johnson & Johnson
381:Johnson & Johnson
224:Johnson & Johnson
96:neutral point of view
3018:Brands of toothpaste
2444:Cynthia A. Maryanoff
2117:Ortho Pharmaceutical
2112:Ortho-McNeil-Janssen
531:star Jeff Lewis and
493:Procter & Gamble
389:Procter & Gamble
310:products, including
2571:Tasmanian Alkaloids
2369:James Arthur Bayton
2339:Edward Mead Johnson
2065:Innovative medicine
1775:Innovative medicine
1139:New York Daily News
413:video game for the
197:
88:promotional content
2534:Ronald A. Williams
2494:A. V. Gurava Reddy
2353:Former executives,
2334:James Wood Johnson
2308:Mark A. Weinberger
2283:Marillyn A. Hewson
2278:Jennifer A. Doudna
2251:Board of directors
2243:(Chairman and CEO)
2193:Puma Biotechnology
1704:Reach toothbrushes
1680:Cision PR Newswire
1646:. 1 November 2016.
935:has generic name (
156:, if appropriate.
90:and inappropriate
2990:
2989:
2547:
2546:
2524:William C. Weldon
2514:George J. Seabury
2439:Robert Q. Marston
2344:George J. Seabury
2298:Mark B. McClellan
2222:
2221:
2176:
2175:
2046:
2045:
1682:. January 3, 2017
1176:978-1-4402-0897-3
887:978-0-7864-8755-4
817:978-0-7864-4754-1
748:978-0-309-12821-6
711:978-0-415-97891-0
387:, outmaneuvering
301:
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124:
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3025:
2977:Tooth Protectors
2815:Ortho Tri-Cyclen
2499:Steven Reinemund
2474:William D. Perez
2384:Joan Ganz Cooney
2379:Mary Sue Coleman
2288:Paula A. Johnson
2268:Mary C. Beckerle
2231:
2168:Mentor (company)
2148:Biosense Webster
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1387:. Archived from
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1304:. DrBicuspid.com
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1045:. Archived from
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980:"Working Mother"
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909:"Changing Times"
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411:Tooth Protectors
372:, then moved to
350:1976 article at
345:Tufts University
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234:
227:
226:, Dr. Fresh LLC
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152:You can help by
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77:an advertisement
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26:
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3013:American brands
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2899:
2760:Methylphenidate
2630:Cyclobenzaprine
2581:
2575:
2553:
2543:
2519:Nancy Snyderman
2469:Miguel Patricio
2414:Marillyn Hewson
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2317:
2303:Anne M. Mulcahy
2263:Darius Adamczyk
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2097:Janssen Biotech
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1203:Advertising Age
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1662:www.lghnh.com
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1618:on 2015-06-30
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1593:on 2016-01-30
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160:is available.
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139:This article
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73:This article
71:
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41:
40:
35:
30:
21:
20:
2982:YODA Project
2849:
2835:Prucalopride
2820:Ortho-Cyclen
2720:JNJ-39393406
2710:JNJ-26990990
2705:JNJ-26489112
2616:(US license)
2609:Bapineuzumab
2554:subsidiaries
2529:Ron Williams
2489:Larry Probst
2429:Duda Kertész
2394:Russell Deyo
2364:Koen Andries
2207:Partnerships
2181:Acquisitions
2158:Ethicon Inc.
2058:Subsidiaries
1718:. Retrieved
1686:November 19,
1684:. Retrieved
1679:
1670:
1661:
1652:
1643:
1634:
1626:
1620:. Retrieved
1616:the original
1606:
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1591:the original
1581:
1570:. Retrieved
1566:the original
1556:
1545:. Retrieved
1535:
1524:. Retrieved
1506:
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1480:
1469:. Retrieved
1459:
1448:. Retrieved
1444:the original
1420:. Retrieved
1414:
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1393:. Retrieved
1389:the original
1382:
1372:
1361:. Retrieved
1357:the original
1346:
1335:. Retrieved
1331:the original
1317:
1306:. Retrieved
1295:
1284:. Retrieved
1274:
1263:. Retrieved
1259:the original
1248:
1237:. Retrieved
1223:
1212:. Retrieved
1201:
1191:
1180:. Retrieved
1165:
1158:
1147:. Retrieved
1138:
1128:
1117:. Retrieved
1106:
1082:. Retrieved
1062:
1051:. Retrieved
1047:the original
1040:
1030:
1019:. Retrieved
1008:
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965:
959:. Retrieved
955:the original
945:
933:|last1=
925:cite journal
916:
912:
902:
891:. Retrieved
877:
874:"Atari 2600"
867:
856:. Retrieved
848:Philadelphia
841:
832:
821:. Retrieved
806:
785:. Retrieved
770:
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715:. Retrieved
701:
691:
680:. Retrieved
676:the original
665:
654:. Retrieved
642:Boston Globe
641:
631:
620:. Retrieved
618:. 1976-04-01
609:
555:
548:
544:
541:
537:
529:Flipping Out
522:
518:Brad Goreski
506:
491:than Glide (
486:
483:
472:
464:Warner Bros.
461:
452:
448:
440:
433:
426:
419:
408:
405:
393:
378:
363:
351:
349:
338:
316:dental floss
312:toothbrushes
308:oral hygiene
303:
302:
214:Oral hygiene
210:Product type
179:
163:
158:Editing help
140:
110:
101:
86:by removing
82:Please help
74:
50:
43:
37:
36:Please help
33:
3003:Dentifrices
2845:Rabeprazole
2840:Quisinostat
2825:Ortho-Novum
2725:JNJ-7925476
2715:JNJ-5207852
2680:Doxorubicin
2655:Carisbamate
2650:Eluxadoline
2539:Dick Zimmer
2464:Bill Osborn
2459:Indra Nooyi
2454:Boyd Melson
2449:Sheri McCoy
2293:Hubert Joly
1516:PR Newswire
1013:. Chicago.
509:Fuseproject
293:.reachfloss
2997:Categories
2962:Innerstate
2895:Tipifarnib
2890:Telaprevir
2830:Pancreatic
2750:Loperamide
2690:Fulranumab
2670:Combantrin
2665:Cladribine
2640:Cetirizine
2198:Technicare
1720:2016-01-23
1622:2016-01-23
1597:2016-01-23
1572:2016-01-23
1547:2016-01-23
1526:2016-01-23
1497:2016-01-23
1471:2016-01-23
1450:2016-01-23
1422:2016-01-23
1395:2016-01-23
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622:2016-01-23
588:References
582:Toothbrush
415:Atari 2600
249:Introduced
166:April 2017
84:improve it
39:improve it
2937:5B (film)
2904:Buildings
2865:RWJ-51204
2765:Ofloxacin
2735:K-Y Jelly
2695:Helioplex
2645:Doripenem
2589:Abciximab
2143:Acclarent
2102:MorphoSys
2051:Companies
2038:Dermabond
1877:Risperdal
1852:Prezcobix
1842:Invokamet
1832:Intelence
1827:Imbruvica
1802:Duragesic
992:(8): 117.
479:advergame
370:Wisconsin
366:Green Bay
326:in 1976.
320:mouthwash
261:Worldwide
45:talk page
2790:Natrecor
2775:Micronor
2740:Levaquin
2685:Euthymol
2660:Carlumab
2625:Caladryl
2604:Bactidol
2561:LifeScan
2322:Founders
2072:Actelion
2033:Monocryl
1992:Vintivis
1972:Tracleer
1957:Yondelis
1937:Ultracet
1917:Tecvayli
1897:Spravato
1892:Sporanox
1872:Remicade
1867:Razadyne
1857:Prezista
1847:Invokana
1797:Ditropan
1792:Darzalex
1787:Concerta
1782:Balversa
1520:Archived
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852:Archived
781:Archived
650:Archived
560:See also
2920:Related
2885:Sylvant
2880:Splenda
2875:Sinutab
2860:Rolaids
2795:Nizoral
2785:Mylicon
2780:Mylanta
2770:Opsumit
2755:McN5652
2745:Lomotil
2620:Benylin
2614:Benecol
2594:Actifed
2188:Abiomed
2136:Medtech
2122:Tibotec
2087:Crucell
2028:Prolene
2018:Ethilon
2006:Medtech
1987:Veletri
1982:Uptravi
1977:Zavesca
1967:Opsumit
1952:Xarelto
1932:Tremfya
1927:Topamax
1922:Terazol
1907:Symtuza
1902:Stelara
1887:Sirturo
1882:Simponi
1862:Procrit
1817:Erleada
1812:Elmiron
1807:Edurant
1766:Product
1384:Glamour
777:Chicago
616:Chicago
549:2016 -
497:Colgate
473:2006 –
470:movie.
394:1978 –
379:1977 –
374:Chicago
339:1976 –
330:History
277:Website
257:Markets
241:Country
2870:Savlon
2582:brands
2580:Legacy
2552:Former
2227:People
2023:Vicryl
2013:Acuvue
1997:Vermax
1962:Zytiga
1947:Vermox
1942:Ultram
1912:Talvey
1837:Invega
1822:Haldol
1768:brands
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646:Boston
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429:mascot
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341:DuPont
324:DuPont
318:, and
271:DuPont
141:is in
2675:Doxil
2599:Axert
2082:Cilag
1078:(PDF)
1071:(PDF)
739:(PDF)
503:2010s
458:2000s
445:1990s
402:1980s
335:1970s
304:Reach
220:Owner
196:Reach
147:prose
2805:o.b.
2214:IBOT
2077:Alza
1688:2021
1171:ISBN
937:help
882:ISBN
812:ISBN
743:ISBN
706:ISBN
513:IDEA
511:won
295:.com
284:.com
252:1976
143:list
291:www
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