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achieve "Verified" status without prior payment to RealSelf.com. They may also buy advertising that appears on the site. All professionals on RealSelf must meet participation guidelines before they can be listed. They can only buy ads and post content in specialties where they hold qualifications. RealSelf refer to their doctors as "cosmetic doctors" as they may only have a medical license and are not recognized as plastic surgeons or any type of board-certified surgeon.
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is a healthcare marketplace where consumers research aesthetic treatments and connect with physicians. The website primarily targets plastic surgery, dermatology and minimally-invasive treatments. There are 30,000 registered doctors and practices. The site has more than 2 million reviews and had 94
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All reviews, questions and forums undergo moderation before they are posted. RealSelf does not allow doctors to remove consumer reviews. RealSelf does not publicize their moderation algorithm. Other review websites, such as Yelp and TripAdvisor, also do not publish their moderation algorithm, with
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to perform procedures. RealSelf also covers topics in dermatology, dentistry, and even LASIK. The site features reviews, real patient before & after photos, forums, editorial content, consumer questions, and answers. Treatments are rated “Worth It”, “Not Worth It”, with an option to talk about
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that is free for consumers. Registration is required to submit content. Medical professionals are only required to have a medical license to claim a free profile and can self-verify their qualifications and experience. Profiles can be upgraded via a paid membership. Medical professionals cannot
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Consumers post reviews, photos, and questions in a discussion format, and also post questions to providers. RealSelf also hosts a directory of doctors organized by specialty, the treatment offered, and location. Consumers can contact doctors through the site, who sometimes have special offers
229:
The
American Board of Medical Specialties and its member boards are the agencies that award board certification once a doctor has completed a residency for a specialty or fellowship for a sub-specialty. Board certification does not mean the doctor has completed any plastic surgery training.
184:
RealSelf was initially self-funded by Seery. In 2008, the company raised close to $ 2 million in funding from angel investors, including Rich Barton. RealSelf was one of Inc. 500's fastest growing private companies from 2012–2015, peaking at #306. Traffic rose 270% from 2013 to 2019.
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RealSelf was founded in 2006 by Tom Seery, a former executive at
Expedia. Seery told Geekwire he noticed a gap in the market where consumers could find quality information about travel-related businesses but minimal, “one-sided marketing” about expensive medical procedures.
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RealSelf releases a yearly “Most Worth It” list of procedures, RealSelf Hall of Fame, RealSelf 100 and RealSelf 500 awards for doctors. The awards are free and are based on ratings from consumers.
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RealSelf operates on a commercial model and allows any doctor with a medical license to have a profile. This means physicians that have not trained in plastic surgery can claim a RealSelf profile.
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RealSelf's founder, Tom Seery, still serves as
Executive Chairman. Seery is a frequent speaker at conferences, including meetings of the Aesthetic and Anti-aging Medicine World Congress, the
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Board members include Andrew Hunt, founder of Warby Parker and
Elephant; and Mike Slade of Second Avenue Partners, Judy Verses of Wiley & Sons, Lizette Williams of Facebook.
328:. The trips primarily work to provide plastic and reconstructive work to burn patients, which affect 6-7M people in India annually. RealSelf employees have also volunteered at
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Doctors publicize their services through their profile, where user- and doctor-generated content is aggregated. Doctors can pay for targeted exposure through ads.
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Doctors have access to free dispute resolution when they think a review violates the site guidelines. Doctors cannot pay to alter or remove consumer reviews.
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million visitors in 2017. RealSelf’s website has been compared in the media to Yelp, Avvo, and Trip
Advisor due to its emphasis on
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that "we don't disclose precise details about the recommendation software to prevent people from gaming the system."
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632:"After 10 years, RealSelf raises $ 40M to 'hit the gas' and take cosmetic treatment review platform global"
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RealSelf.com is a website where viewers can review treatments and find a plastic surgeon or an aesthetics
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RealSelf sponsors medical relief to
Dehradun, India as part of their “Beyond Scars” partnership with
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526:"Working Geek: To botox or not to botox? RealSelf's Tom Seery helps consumers find their answer"
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756:"RealSelf cuts 14% of staff, blames Google search algorithm change for slowing traffic"
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Board
Members: Barney Harford, Andrew Hunt, Judy Verses, Mike Slade, José Luis Ferrer
605:"How brands are using editorial content to take the stigma out of beauty procedures"
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704:"RealSelf CTO and product leader to depart, following earlier layoffs in January"
393:"RealSelf CTO and product leader to depart, following earlier layoffs in January"
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259:. He is also on the advisory board of Buerck Center for Entrepreneurship at the
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1144:"Washington's Best Workplaces with 250-plus workers make culture a priority"
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In 2018, the company raised $ 40 million in Series C funding from
Elephant.
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420:"'RealSelf' Is Like A Social Network For People Who Want Cosmetic Surgery"
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https://www.abms.org/member-boards/specialty-subspecialty-certificates/
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473:"The TripAdvisor of Boob Jobs and Botox Landed $ 40 Million in Funding"
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553:"RealSelf raises $ 40 million for online plastic surgery review site"
500:"RealSelf raises $ 40 million for online plastic surgery review site"
447:"RealSelf raises $ 40 million for online plastic surgery review site"
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1223:"RealSelf to launch Beyond Scars to address India's burn epidemic"
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and connecting consumers to businesses through its marketplace.
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The site has over 2 million reviews of doctors and treatments.
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1092:"Large-Sized Companies: The Best Company Cultures in 2017"
1041:"Online reviews: what you read isn't always what you get"
886:"10 Things You Didn't Know About RealSelf CEO Tom Seery"
809:"10 Things You Didn't Know About RealSelf CEO Tom Seery"
248:, Minou Clark, who will oversee its global operations.
244:
In
September 2024, RealSelf announced the hiring of its
962:"RealSelf Standards for Doctors & Other Providers"
1249:"National programme for prevention of burn injuries"
685:"Meet RealSelf: the profitable, under-the-radar pla"
1171:"100 Best Companies to Work For Snapshot: RealSelf"
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1117:"Best Small and Medium Companies to Work For 2017"
840:. International Master Course on Aging Science
253:American Society for Aesthetic Plastic Surgery
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301:. The company has won workplace awards from
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1072:. BBB Institute for Marketplace Trust, Inc
936:"Healthcare Professional Listing Criteria"
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15:
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1197:"The RealSelf 100 & 500 Hall of Fame"
730:https://www.abms.org/board-certification/
215:available. RealSelf also has an iOS app.
1321:Online marketplaces of the United States
1331:Internet properties established in 2006
744:Specialty and Subspecialty Certificates
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864:American Society of Plastic Surgeons
257:American Society of Plastic Surgeons
834:"IMCAS World Congress Speaker List"
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1253:Indian Journal of Plastic Surgery
1150:. American City Business Journals
1014:"Does RealSelf Moderate Content?"
782:"Does RealSelf Moderate Content?"
754:Soper, Taylor (22 January 2019).
732:What is ABMS Board Certification?
524:Stiffler, Lisa (3 January 2019).
471:Wischhover, Cheryl (3 May 2018).
551:Lerman, Rachel (19 April 2018).
498:Lerman, Rachel (19 April 2018).
445:Lerman, Rachel (19 April 2018).
630:Soper, Taylor (19 April 2018).
313:and Seattle Business Magazine.
255:, IMCAS World Congress and the
702:Soper, Taylor (8 March 2019).
603:Rao, Priya (30 October 2018).
391:Soper, Taylor (8 March 2019).
297:RealSelf is accredited by the
1:
884:Berman, Nat (26 April 2018).
860:"WPS Enrichment Retreat 2017"
807:Berman, Nat (26 April 2018).
90:Executive Chairman: Tom Seery
1169:Lind, Treva (23 June 2016).
1148:Puget Sound Business Journal
307:Puget Sound Business Journal
118:Health information services
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1326:American medical websites
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261:University of Washington
1266:10.4103/0970-0358.70716
1070:Better Business Bureau
988:"Making Smart Choices"
299:Better Business Bureau
170:user-generated content
326:ReSurge International
276:two-sided marketplace
1247:Gupta, J.L. (2010).
283:Yelp stating to the
584:. Manuseto Ventures
155:Current status
126:140 (November 2020)
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426:. Pedestrian Group
367:Aesthetic medicine
201:their experience.
1259:(Suppl): S6–S10.
1177:. Tiger Oak Media
451:The Seattle Times
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286:Irish Times
80:Minou Clark
45:Review Site
1315:Categories
911:"RealSelf"
890:Money, Inc
813:Money, Inc
658:"RealSelf"
578:"RealSelf"
378:References
332:in India.
330:Camp Karma
1121:Glassdoor
689:Pando.com
662:PitchBook
210:Consumers
198:physician
138:.realself
123:Employees
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336:See also
311:Geekwire
205:Audience
165:RealSelf
150:Optional
114:Services
103:Industry
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320:Charity
222:Doctors
176:History
70:Seattle
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