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generates most of the company's revenue. Currently there are 45 stores trading throughout New
Zealand. The brand's slogan is "You'll never buy better", referring to Briscoes Homeware's 'Price Promise' that states the store will match and beat by 10% any price found on a stocked item at another retailer.
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in 1995. After successfully overseeing the expansion of the
Briscoes Homeware stores from 12 to 22, then company director, Brian Berry, was given the task of overseeing the design and establishment of the Rebel Sport chain of stores in New Zealand. Briscoe has exclusive rights to the Rebel Sport name
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In 2005, a deal collapsed between
Briscoe Group and Lane Walker Rudkin (LWR), owners of Stirling Sports, which would have seen Briscoe buy Stirling Sports. Following this, LWR announced plans to launch several large-format stores across the country, beginning with a store in Christchurch, which it
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Head of the
Briscoe Group, Rod Duke, in 2023 stated the company would slow store refurbishment plans during the economic downturn. Stuff.nz named Briscoe Group the fourth most powerful retail store in New Zealand in Jun. 2023. At the time it employed 2,300 staff in 90 stores. Rod Duke was managing
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Like its sister nameplate
Briscoes, Rebel Sport is comparable in size to a medium size discount department store. The chain does have a lowest price guarantee, although its unique duopoly position in the market allows it to stock a relatively high-end range while providing wider appeal through a
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In 1988, when Rod Duke took over the business, it was bringing in $ 20 mln in sales, and had a $ 2 miln annual loss. It was selling products such as toys, hardware, and paint among others. Duke had been hired to turn the business around so it could be sold, but after six months, he decided to
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is a retail store selling a variety of homeware at sometimes heavily discounted prices. It is comparable in size to a medium size discount department store. Many brands are exclusively imported by
Briscoes, allowing for such low prices. Briscoes Homeware is the flagship brand of the Group and
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After
Stirling's large-format launch, Rebel dropped their original slogan, "No one's got more sports gear", and replaced it with "Let's Play", beginning a new marketing campaign targeting a wider audience from their traditional club-orientated team sport audience. The company continued their
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in 1996. The first Rebel Sport store outside of
Auckland opened in 1997. In 1999, Briscoe made an agreement with Rebel Sport Australia for the franchise to be terminated with effect from April 2005, after which Briscoe would continue to have exclusive rights to the name in New Zealand.
347:, Briscoes had offices in London, Sydney, Melbourne and throughout New Zealand. In addition to hardware and building supplies, the company also acted as an agent for skilled tradesmen, such as carpenters and masons, and also sold household items such as crockery and cutlery.
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Briscoes in 1995 negotiated a limited franchise agreement with Rebel Sport
Australia, giving Briscoes exclusive rights to the Rebel Sport brand in New Zealand. Under the direction and guidance of Brian Berry, the first Rebel Sport store opened in
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Tammy Wells, a farmer and former radio journalist from
Canterbury, has fronted Briscoes' television advertising campaigns since 1989. She is known to New Zealanders as "The Briscoes Lady".
324:. Initially a retailer of hardware, over the course of the 19th century it steadily expanded into the British colonies in Australia and New Zealand. The company was founded in 1861 in
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of The Netherlands purchased Briscoes New Zealand. In 1988, Hagemeyer recruited Rodney Adrian Duke as managing director of Briscoes. His mandate was to prepare the business for sale.
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the company's profits were largely unaffected by the Covid-19 pandemic. Profit in 2022 was $ 88.4 mln. In 2023, online sales represented around 19% of group sales.
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aggressive expansion programme, launching several smaller-format stores such as Napier and Taupo to allow branches to reach further into provincial areas.
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purchase Briscoe himself. Briscoes was bought by the RA Duke Trust, a trust established by Rodney Adrian Duke, in 1990.
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director and largest shareholder, after taking over the business in 1988. Living & Giving stores closed in 2023.
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trading under the Briscoes Homeware (48) and Rebel Sport (44) nameplates. The company was founded in 1861 in
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Briscoes hired Brian Berry to oversee the expansion and renovation of the Briscoes retail stores in 1991.
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The pandemic shutdowns resulted in around 3,500 store trading days being lost. According to the
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This article is about the retail chain. For the professional wrestling tag team, see
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and Jetty Streets. Its New Zealand business was initially aimed at supplying
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hardware (including shovels, picks, tents and lanterns) during the
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In 1781, the predecessor of the modern company was founded in
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832:"Briscoes beauty: From shopping list to bucket list"
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is the largest sport equipment and apparel chain in
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62:. Unsourced material may be challenged and removed.
744:"Online boom boosts Briscoe Group's bottom line"
693:"Briscoe Group to pay back $ 11.5m wage subsidy"
429:calendar crammed with discount sale promotions.
440:Briscoe Group previously owned the New Zealand
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122:Learn how and when to remove this message
2120:Furniture, floor, houseware and textile
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2484:British companies established in 1781
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830:O'Connell, Alice (2 November 2014).
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60:adding citations to reliable sources
451:competition, which was branded the
304:chain. It has 92 stores throughout
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572:"History | Briscoe Group Limited"
252:Rod Duke, Group Managing Director
2469:Companies based in Wolverhampton
2220:Henry's Beer, Wine & Spirits
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47:needs additional citations for
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1004:Fisher & Paykel Healthcare
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1366:Hardware, building and garden
2450:Defunct retailers in italics
226:; 162 years ago
206:; 243 years ago
2474:Companies based in Auckland
2384:Mad Mex Fresh Mexican Grill
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2272:Village Wine & Spirits
1317:New World Fresh Collective
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27:New Zealand retail company
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18:Rebel Sport (New Zealand)
1977:Motor vehicles and parts
1266:Supermarkets and grocery
1259:List of shopping centres
1246:Retailers in New Zealand
343:By the beginning of the
1593:Kirkcaldie & Stains
2174:Sunny's Variety Stores
1144:Sky Network Television
322:Wolverhampton, England
1835:Michael Hill Jeweller
1604:Smith & Caughey's
1421:Palmers Garden Centre
1104:Property for Industry
1014:Fonterra Shareholders
422:Rebel Sport Australia
242:Auckland, New Zealand
142:Briscoe Group Limited
2152:Nick Scali Furniture
2106:Warehouse Stationery
1907:Smith's Sports Shoes
1770:Hallenstein Brothers
1416:NZ Safety Blackwoods
868:at Wikimedia Commons
453:Rebel Sport Super 14
433:opened in mid-2006.
326:Dunedin, New Zealand
310:Dunedin, New Zealand
136:The Briscoe Brothers
56:improve this article
2147:Living & Giving
1855:Partridge Jewellers
1099:Precinct Properties
949:As of December 2022
896:Living & Giving
836:www.nowtolove.co.nz
268:Number of employees
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2210:Duffy & Finn's
1998:Recreational goods
1084:Oceania Healthcare
1044:Investore Property
886:Briscoes Australia
375:New Zealand Herald
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1953:Walker & Hall
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1513:Chemist Warehouse
1255:List of retailers
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367:Panmure, Auckland
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112:November 2018
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73: –
72:
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67:Find sources:
61:
57:
51:
50:
45:This article
43:
39:
34:
33:
30:
19:
2449:
2374:Krispy Kreme
2364:Jesters Pies
2351:
2277:
2270:
2257:Super Liquor
2250:
2230:
2218:
2208:
2204:The Bottle O
2191:
2146:
2126:
2096:Under Armour
2060:
2053:
2036:
2004:
1948:Under Armour
1930:
1926:Sunglass Hut
1820:Max Fashions
1735:Country Road
1684:United Video
1664:Noel Leeming
1646:
1629:
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1406:Lightingplus
1385:
1339:
1332:
1323:Night 'n Day
1315:
1293:
1286:
1279:
1272:
1194:Vulcan Steel
1089:Pacific Edge
839:. Retrieved
835:
825:
814:
802:. Retrieved
798:
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777:. Retrieved
773:
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747:
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551:. Retrieved
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282:briscoegroup
239:Headquarters
156:Company type
118:
109:
99:
92:
85:
78:
66:
54:Please help
49:verification
46:
29:
2353:Georgie Pie
2332:Coffee Club
2322:Burger King
2312:Boost Juice
2305:Hospitality
2279:West Liquor
2236:Liquor Spot
2231:Liquor King
2160:Smiths City
2101:Unity Books
2061:Rebel Sport
1904:Shoe Clinic
1815:Maher Shoes
1805:Johnny Bigg
1755:Foot Locker
1745:Dr. Martens
1674:Smiths City
1558:David Jones
1546:Ballantynes
1426:PlaceMakers
1306:FreshChoice
1301:Four Square
1059:Mainfreight
1019:Freightways
941:New Zealand
891:Rebel Sport
841:6 September
449:rugby union
446:Super Rugby
418:New Zealand
414:Rebel Sport
409:Rebel Sport
334:prospecting
306:New Zealand
299:New Zealand
262:Rebel Sport
222:New Zealand
2463:Categories
2394:Noodle Box
2389:McDonald's
2359:Hell Pizza
2342:Donut King
2327:Carl's Jr.
2317:BurgerFuel
2266:The Trusts
2241:LiquorLand
2188:Big Barrel
2111:Whitcoulls
2049:Paper Plus
2012:Icebreaker
1943:Timberland
1916:Strandbags
1845:NOVO Shoes
1840:Nike, Inc.
1810:Just Jeans
1618:Electrical
1579:Haywrights
1382:ColourPlus
1357:Woolworths
1347:SuperValue
1069:Mercury NZ
1054:KMD Brands
459:References
385:Nameplates
248:Key people
82:newspapers
2424:Taco Bell
2414:Pizza Hut
2215:Glengarry
2165:Spotlight
2086:Toy World
2076:Take Note
2027:Kathmandu
2022:JD Sports
1720:Cotton On
1508:Body Shop
1462:Challenge
1341:Self Help
1328:Pak'nSave
1311:New World
1288:Countdown
1281:Big Fresh
1164:Summerset
1139:Skellerup
1034:Heartland
748:NZ Herald
697:NZ Herald
352:Hagemeyer
168:Traded as
2439:Zambrero
2409:Pita Pit
2404:Pie Face
2252:The Mill
2142:Lincraft
2127:Briscoes
2081:Torpedo7
2017:JB Hi-Fi
1958:Witchery
1938:Tarocash
1875:Portmans
1830:Mi Piaci
1800:Jay Jays
1795:Jacqui E
1765:Goldmark
1760:Glassons
1750:Factorie
1659:JB Hi-Fi
1637:EB Games
1625:2degrees
1492:Z Energy
1411:Mitre 10
1387:Godfreys
1373:Bunnings
1295:Foodtown
1039:Infratil
804:30 April
779:30 April
754:30 April
728:30 April
703:30 April
677:30 April
652:30 April
627:30 April
602:30 April
553:30 April
528:30 April
503:30 April
395:Briscoes
390:Briscoes
257:Products
184:Industry
2170:Stevens
2066:Smiggle
2006:Borders
1921:SUBTYPE
1860:Pascoes
1790:Hype DC
1780:H&M
1775:Hannahs
1705:Barkers
1573:Farmers
1523:Unichem
1487:Waitomo
1378:Carters
1204:Westpac
1169:Synlait
1149:SkyCity
1124:Sanford
1109:Pushpay
959:a2 Milk
795:"Stuff"
770:"Stuff"
719:"Stuff"
668:"Stuff"
643:"Stuff"
618:"Stuff"
593:"Stuff"
577:19 June
544:"Stuff"
519:"Stuff"
494:"Stuff"
478:19 June
444:to the
330:Princes
316:History
277:Website
229: (
218:Dunedin
209: (
202:England
194:Founded
96:scholar
2419:Subway
2399:Oporto
2182:Liquor
2032:Macpac
1885:Rivers
1880:Postie
1785:Huffer
1715:Connor
1669:One NZ
1654:Jaycar
1568:EziBuy
1552:D.I.C.
1457:Caltex
1179:Vector
1129:Scales
989:Chorus
979:Arvida
937:NZX 50
302:retail
160:Public
98:
91:
84:
77:
69:
1984:Repco
1932:Supré
1740:Dotti
1679:Spark
1477:Mobil
1184:Vista
1154:Spark
1134:Serko
297:is a
272:2,300
103:JSTOR
89:books
2091:Typo
2044:Nike
1968:Zara
1900:Rubi
1563:DEKA
1472:Gull
1440:Fuel
999:EBOS
843:2022
806:2024
781:2024
756:2024
730:2024
705:2024
679:2024
654:2024
629:2024
604:2024
579:2020
555:2024
530:2024
505:2024
480:2020
231:1862
224:1862
211:1781
204:1781
75:news
2369:KFC
1963:yd.
1482:NPD
1467:GAS
1398:ITM
1079:NZX
969:ANZ
397:or
286:.nz
284:.co
178:BGP
174:NZX
58:by
2465::
1452:BP
1257:-
834:.
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563:^
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119:(
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110:(
100:·
93:·
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52:.
20:)
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