196:, on 4 February 1909, Gruau was the son of an Italian count but instead of following in his father's footsteps and accepting the job of royal military commander, his passion and inclination for arts led him to a love and pursuance of fine arts. When René's mother, Maria Gruau, a French aristocrat, and his father separated when he was three, he moved to Paris with her. Gruau then took his mother's last name, which is the name he is known by, opposed to his father's last name and noble connection. At fourteen, Gruau began to support his mother and himself by selling drawings to the Milanese fashion journal
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Gruau’s works, it is the female form that most grabs the viewer’s attention. ”Gruau’s women are not gamines and never pinups,” Gilles de Bure wrote in ”Gruau,” a biography published in 1989. ”They stroll along the Avenue
Montaigne, the paths of the Bagatelle, the Croisette in Cannes. They float, they appear, they disappear as if they had neither body nor flesh.”
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whose exaggerated portrayal of fashion design through painting has had a lasting effect on the fashion industry. Because of Gruau's inherent skills and creativity, he contributed to a change in the entire fashion industry through the new pictures that represented the already popular designs created
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in 1959 and working on campaigns for names such as Dior, Air France, Martini, and Omega watches. He has been exhibited internationally at the Paris Musee du
Costume and The Musee de la Publicite. The 2011 Spring/Summer Haute Couture Collection of Christian Dior by John Galliano was heavily inspired
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Rene Gruau’s style combines an influence of
Japanese woodblock prints and the simplified forms of Toulouse Lautrec with a bright and lively color palette. The combination of these elements lends his works an unmistakable feeling of joie de vivre and elegance. While fashion is often the subject of
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Gruau's first position as artistic director for advertising was in 1947 with
Christian Dior. The two together formed the "New Look" of the time, partially a result of Dior's designs, and partially a result of Gruau's combined interpretation and upgrading of old-style graphic illustration. Gruau
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Gruau, whose posters often echoed both classical
Japanese drawings and Toulouse-Lautrec's sketches of fin de siècle Paris night life, was perhaps best known for creating the marketing images for Miss Dior perfume and for Rouge Baiser lipstick. According to Alan Riding of the
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by designers in the industry. The benefits, including economic stimulation and enhancement of advertising are still present in the industry today via a new way of fashion illustration, fashion photography. Gruau became one of the best known and favorite artists of the
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emerging vertically from the marble, containing Gruau's signature and surmounted by an asterisk. The monument was designed by architect Pier Luigi Foschi and artist
Vittorio d'Augusta, and resides by the cemetery's entrance, in symmetry with the funerary monument of
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Gruau's artistic talent in fashion illustration merited him publication at the age of 14 and by the time he reached 18, he was published internationally, in the US, Italy, and France. In his lifetime, Gruau worked for numerous magazines including
200:. He was inspired to pursue fashion illustration by his close relationship with his elegant mother. He demonstrated talent for drawing throughout much of his early life and worked as an illustrator for fashion magazines such as
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formed a friendship with Dior that contributed to their successful collaboration and further enlargement of fashion advertisement, which a primary reason he is mostly remembered for his work with Dior.
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During Gruau's lifelong career he collaborated with fashion houses such as
Givenchy, Balenciaga, Lanvin, Schiaparelli, and Dior in the fashion area of haute couture. His advertising campaigns for
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in 1999. Gruau's birthplace, Rimini, holds a permanent collection in its city museum. Today Gruau's works are in the permanent collections of many art institutions, including the Louvre in Paris.
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and an assortment of "high-style" magazines. Gruau's artwork is recognized and commended internationally in some of Paris and Italy's most prestigious art museums including the
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in Paris in his teens and early 20s. Gruau found it difficult to find work during World War II and ultimately found little work for small or unestablished designers such as
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in Paris and the Blank in Italy. In addition to his international fame and recognition, "Gruau's artwork is known for its timeless and enduring style".
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and the pre-1900 Parisian artists. He continued to work in advertising designing the hugely influential cinema poster for
Fellini's
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before he became popular during this time. He worked as he could and contributed to the concealment of Jewish refugees.
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678:"L'ingrato destino di Gruau a Rimini: ancora senza risposta il giallo delle 35 opere sparite nel nulla"
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and Lido de Paris utilised an old-world aesthetic, celebrating the traditional poster-art graphics of
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813:"Rene Gruau: Bridging Classic Poster Design & Modern Advertising"
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735:[The great René Gruau returns to his Rimini forever].
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Rene Gruau Signed and
Numbered Prints at The Ross Art Group
788:"Dior's Art-Inspired Haute Couture Collection (12 pics)"
733:"Il grande René Gruau torna per sempre nella sua Rimini"
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Gruau moved to the United States in 1948 to work for
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591:"René Gruau: Capturing the look of Parisian chic"
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762:"Les grands noms de l'affiche"
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622:(in Italian). 1 November 2023
360:Monumental Cemetery of Rimini
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430:"René Gruau"
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381:Moulin Rouge
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766:MadParis.fr
620:Alta Rimini
538:Vanity Fair
70:Rome, Italy
868:Categories
850:René Gruau
771:28 October
743:17 January
717:17 January
688:17 January
661:17 January
626:14 January
600:26 October
569:26 October
544:27 October
513:22 October
480:22 October
411:References
402:Influences
293:Balenciaga
269:L'Officiel
167:L'Officiel
143:René Gruau
41:1909-02-04
25:René Gruau
822:5 August
440:13 April
127:Movement
797:10 June
389:Bonnard
436:. 2009
311:, and
305:Lanvin
301:Rochas
277:, and
241:Femina
222:Career
208:, and
202:Femina
178:Louvre
156:Femina
49:Rimini
364:stele
354:Death
340:Flair
332:Vogue
264:Flair
252:Vogue
211:Vogue
198:Lidel
188:Born
53:Italy
824:2022
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773:2009
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246:Elle
60:Died
31:Born
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