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The building features a horizontal elevation layout with seven stories. The ground floor boasts large display windows, while the upper floors have horizontal windows. Both corners facing Świdnicka Street were rounded. The store's façade features rows of windows and decorative cornices below them. Special attention was given to elevation details. Façade elements such as ceramic cornices, human head sculptures, fleurons, and masts were designed by Ulrich
Nitschke and Hans Klakow. The main entrance faces Świdnicka Street. The ground floor and four upper floors are dedicated to retail, while the two highest floors house offices and food service areas.
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422:, was opened in its place. Despite losing its pre-war glamour, it became the largest department store in Poland. The ground floor housed food stores, a pharmacy, and a ceramics shop, while the first floor featured the first fabrics store. Furthermore, in 1948, the store expanded its offerings by opening a confectionery outlet and a kindergarten. The
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renovation of Renoma's historical building focused on preserving the internal layout and restoring the original façade, including its characteristic details such as ceramic tiles, decorative elements, and gold-decorated heads and flowers. The conservator of monuments closely supervised the renovation process.
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In 1928, Herman
Dernburg's project won first prize in the architectural competition for the department store building design. Dernburg utilized classical solutions, incorporating two large courtyards with glass ceilings on the first floor to provide ample natural light and air circulation indoors.
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came to power in
Germany, a series of antisemitic actions forced them to sell the store to AWAG (Allgemeine Warenhaus Gesellschaft). AWAG limited the store's retail activity and converted the famous luxury restaurant with panoramic views of the city into a military canteen. On 12 March 1945, the
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The design work for the extension of Renoma and the renovation of the pre-war building began in 2005. The investor aimed to restore the design of the former
Wertheim while also extending the existing building. The development proved to be a significant task guided by conservation efforts. The
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region. One of the most popular features among customers was the well-stocked Toy Store, which included a display of moving toy trains. Although there was an idea to expand the store into
Salvatorplatz (modern-day
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To complete the project, several buildings, including a prosperous hotel and 12 tenements, were demolished. The works were finished in three years, and the
Wertheim Department Store opened on 2 April 1930.
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Finalist of the „Building of the Year 2010” competition, organized at the
International Architecture Festival in Barcelona (Convencions Internacional de Barcelona - CCIB)
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Renoma was added to the heritage list in 1977. In the late 1990s, Renoma was privatized and underwent modernization in 1998-1999, with the first floor being named
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held a contest to design a department store in the city center of
Breslau (Wrocław). Several renowned local architects submitted their projects, including
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building sustained heavy damage during bombing. Despite burning for several days, the steel framework and some ceramic elevations managed to survive.
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Thanks to
Dernsburg's modern architecture, spacious stores, and innovative use of escalators, the department store became a successful project in the
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The best
Architectural Project of the year 2009. The prize was awarded by the users of scyscrapercity.com portal (2010)
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currently rents space on the second, fourth, fifth, and sixth floors for their outsourcing projects.
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CEE Retail Real Estate Awards: 1st place In the category: Best modernization of the year (2010)
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Renoma was renovated soon after the end of the war, and in 1947, a new department store named
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The modernized Renoma mall has been awarded a number of prizes and nominations including:
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The Wertheim family, who owned the store, did not enjoy its success for long. When the
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Renoma was reopened on 25 April 2009, after major modernization works.
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with Piłsudski Street in the historical city center.
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27:Historic shopping mall in Wrocław, Poland
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273:Centrum Development & Investments
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60:adding citations to reliable sources
1177:Buildings and structures in Wrocław
906:Museum of the University of Wrocław
564:. Wydawnictwo Dolnośląskie. 2006.
171:Shopping mall, ex-department store
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47:needs additional citations for
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944:Wrocław Główny railway station
317:Powszechny Dom Towarowy Renoma
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520:"SARP Award of the Year 2009"
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782:Four Denominations District
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579:Maciejewska, Beata (2010).
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278:Design and construction
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480:SARP Award of the Year
471:Awards and nominations
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56:improve this article
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980:Battle of Psie Pole
365:Wertheim consortium
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202:40 Świdnicka Street
176:Architectural style
163:General information
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1156:Złote Tarasy
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49:verification
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1101:Manufaktura
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392: [
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208:Coordinates
1171:Categories
916:Ossolineum
891:Hydropolis
857:Africarium
529:2023-05-19
506:References
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221:17°01′52″E
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82:newspapers
1151:Wroclavia
1126:Sky Tower
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864:Wroclavia
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818:Elsewhere
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975:Timeline
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662:Downtown
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649:Boroughs
410:Post-war
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338:History
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