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276:, proved to be much more popular. Rinso was revamped in the early 1950s as a detergent with added bluing agent, and was branded and distinctively packaged as Rinso Blue, to differentiate it from the still available Rinso White soap powder. By the mid-1960s the soap product was discontinued. The detergent was again reformulated, and given a new name, Sunshine Rinso. The justification for the name change was that the new and improved Rinso now had "sunshine whiteners". There was heavy ad backing (for example, a heavily played commercial during this time period was a pop version of a Sunshine Rinso jingle, set to
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282:). Sales did not improve appreciably, and Rinso eventually disappeared from store shelves by the mid-1970s, although the liquid detergent Rinso Blue could still be seen on American shelves as recently as the late 1980s.
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from 1943 to 1950. During this time the product's advertisements happily chanted the slogan "Rinso white, Rinso bright" and boasted that Rinso contained "Solium, the sunlight ingredient". In 1936 the sponsored show
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purchased the rights to the name "Rinso" from
Unilever for use in the United States. Rinso brand cleaning supplies were prominently displayed in their stores.
315:
markets. In
September 1970, Rinso was launched in Indonesia as the nation's first detergent brand. As of 2013, Rinso leads the Indonesian detergent market.
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289:. Despite being out of production in the country for decades, "Rinso" is still slang for "laundry soap" in some areas in the south of Brazil.
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calcium precipitate formed with metasilicate tends to be finer and hence less likely to be trapped in cloth than the chalky
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as a buffer rather than, or in addition to, the more commonly used sodium carbonate. The
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in its four major markets. However, Rinso is still made by
Unilever for the
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The product's claim to better rinsing was due to its incorporation of
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Rinso was one of the first mass-marketed soap powders. It was
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Unilever
Research & Development Port Sunlight Laboratory
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408:
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In 1953 it was the first laundry soap brand introduced in
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and originally branded Hudson's Soap, which was sold to
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299:The Rinso brand was replaced by Unilever with
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8:
242:, followed from 1937 to 1939 by the popular
19:
209:from 1940 to 1942, the night-time programs
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481:
460:
446:
438:
203:from 1936 to 1946, the dramatic anthology
18:
264:In the 1950s, sales plummeted when a new
234:was recorded in London and broadcast on
324:
292:In 1992, the Southern California-based
180:A 1910s advertisement for Hudson's Soap
1364:William Lever, 1st Viscount Leverhulme
1254:(except the United States and Canada)
433:Indonesian Rinso site (in Indonesian)
7:
1417:
221:from 1942 to 1943, and most notably
143:, in 1908. It was introduced in the
147:by Lever Brothers Company in 1918.
14:
1416:
1405:
1404:
420:
396:
170:
159:
409:Turkish Rinso site (in Turkish)
375:Unilever - Indonesia Rinso page
1243:VO5 (except the United States)
1:
60:; 116 years ago
127:. The brand was created by
1471:
1220:(except for North America)
1169:(except for North America)
1051:(except for North America)
1035:(except the United States)
121:laundry soap and detergent
16:Brand name of laundry soap
1400:
1359:Antonius Johannes Jurgens
1098:Degree/Rexona/Sure/Shield
581:Lipton Teas and Infusions
362:October 15, 2012, at the
1283:W. H. Burford & Sons
1113:Campaign for Real Beauty
272:, manufactured by rival
190:widely on United States
1450:Cleaning product brands
1393:Eugenio Minvielle Lagos
1384:Sidney J. van den Bergh
1314:Lipton Institute of Tea
1304:Lever Brothers Factory
571:Gorton's of Gloucester
380:March 9, 2013, at the
109:
704:Hellmann's/Best Foods
596:United Africa Company
548:Elizabeth Arden, Inc.
206:Grand Central Station
95:
1379:Samuel van den Bergh
429:at Wikimedia Commons
405:at Wikimedia Commons
357:Rinso Trademark Page
294:99 Cents Only Stores
274:Procter & Gamble
96:Rinso giveaway at a
1389:Simon van den Bergh
1324:Unilever Gloucester
643:(outside of the UK)
637:Buavita (Indonesia)
279:You Are My Sunshine
215:from 1937 to 1942,
129:Robert Spear Hudson
100:store opening with
21:
1455:Laundry detergents
1039:Seventh Generation
1022:) (brand owned by
913:Good Humor-Breyers
497:Hindustan Unilever
414:2016-04-05 at the
110:
102:Sir Edmund Hillary
1432:
1431:
1374:Morris Tabaksblat
1261:
1260:
1127:Dollar Shave Club
960:
959:
668:Ben & Jerry's
609:
608:
562:
561:(Fragrances only)
425:Media related to
401:Media related to
333:"History of soap"
259:calcium carbonate
244:Rinso Radio Revue
218:Mayor of the Town
90:
89:
29:Laundry detergent
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1424:
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1203:Salon Selectives
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778:Sir Kensington's
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335:. Archived from
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313:Central American
236:Radio Luxembourg
232:Rinso Music Hall
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66:
61:
22:
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695:(except the UK)
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416:Wayback Machine
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382:Wayback Machine
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364:Wayback Machine
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251:sodium silicate
240:Radio Normandie
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950:Sealtest Dairy
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886:Golden Gaytime
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848:Kwality Wall's
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833:Glidat Strauss
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576:Limuru Tea Plc
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391:External links
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133:Lever Brothers
108:(right), 1956.
106:Selwyn Toogood
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73:Related brands
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49:United Kingdom
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1137:Helene Curtis
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788:Turun sinappi
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729:Lady's Choice
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631:Boost (India)
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586:Mac Fisheries
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339:on 2008-05-03
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225:Amos 'n' Andy
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145:United States
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137:Port Sunlight
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27:
23:
1266:Predecessors
1118:
1032:
1016:Persil Power
748:
558:Calvin Klein
478:Subsidiaries
370:
352:
341:. Retrieved
337:the original
327:
298:
291:
284:
277:
263:
248:
243:
231:
222:
216:
210:
204:
198:
185:
123:marketed by
112:
111:
25:Product type
1369:Paul Polman
1309:Lever House
1103:Dermalogica
688:Continental
634:Bru (India)
527:Philippines
507:Australasia
104:(left) and
1439:Categories
1178:Pears soap
1002:Lever 2000
945:Dickie Dee
933:Choco Taco
918:Good Humor
891:Paddle Pop
803:Heartbrand
763:Pot Noodle
693:Cup-a-Soup
512:Bangladesh
343:2008-05-23
319:References
255:hard water
200:Big Sister
196:soap opera
188:advertised
117:brand name
98:Wellington
55:Introduced
1183:Pepsodent
1167:Mentadent
1119:Evolution
1078:Brylcreem
908:HB Wall's
898:Viennetta
806:Ice cream
647:Sariwangi
625:Beverages
591:Palm Line
522:Indonesia
266:detergent
86:Worldwide
1411:Category
1239:Vaseline
1234:TRESemmé
1152:Lifebuoy
1093:Close-Up
1073:Bed Head
1068:Axe/Lynx
1059:Personal
1044:Sunlight
995:Domestos
967:products
940:Popsicle
928:Klondike
853:Langnese
828:GB Glace
818:Cornetto
768:Pot Rice
750:Monumite
678:Colman's
641:Horlicks
532:Pakistan
470:Unilever
412:Archived
378:Archived
360:Archived
212:Big Town
125:Unilever
39:Unilever
1423:Commons
1247:Zendium
1229:Timotei
1224:Sunsilk
1173:Noxzema
1142:Impulse
1005:Neutral
999:Finitex
987:Comfort
973:Bio-Tex
923:Breyers
881:Streets
871:Selecta
813:Calippo
783:Talenti
744:Marmite
683:Conimex
601:Upfield
566:Fabergé
485:Current
305:Turkish
151:History
141:England
83:Markets
63: (
45:Country
1350:People
1292:Places
1213:Simple
1208:Signal
1193:Q-Tips
1188:Pond's
1029:Probat
1024:Henkel
1012:Persil
991:Closan
977:Breeze
903:Wall's
876:Solero
863:Nogger
858:Magnum
773:Rafhan
758:Pfanni
739:Maille
734:Lizano
709:Hertog
673:Bovril
616:Brands
541:Former
502:Maille
311:, and
287:Brazil
1218:Suave
1198:Radox
1157:Liril
1147:Lakmé
1132:Hamam
1088:Clear
1083:Camay
1033:Rinso
965:Home
843:Kibon
823:Frigo
724:Knorr
714:Kibon
663:Amora
517:Ghana
427:Rinso
403:Rinso
309:Asian
192:radio
115:is a
113:Rinso
35:Owner
20:Rinso
1252:Zest
1108:Dove
1061:care
1049:Surf
1018:and
793:Unox
719:Klik
699:Grom
656:Food
553:BiFi
301:Surf
270:Tide
238:and
227:Show
223:The
77:Surf
65:1908
58:1908
1162:Lux
1008:Omo
982:Cif
867:Olá
246:.
135:of
119:of
1441::
838:HB
307:,
268:,
261:.
139:,
1026:)
1014:(
461:e
454:t
447:v
346:.
67:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
