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164:. Rockstar launched into what was the fastest-growing segment of the U.S. beverage market at the time, energy drinks. In addition to featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles—from athletes to rock stars," Rockstar sought to differentiate itself from the market leader,
2084:
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181:
and had sold over a billion cans. It had 14% of the US energy drink market in 2008, and as of 2009 was available in over 20 countries. Among those countries are Sold: in the United States, Canada, the United
Kingdom, Ireland, Germany, Spain, Japan, Hong Kong, Australia, Mexico, Malta, New Zealand,
254:
content: either 10 mg of caffeine per ounce, or 15 mg of caffeine per ounce. Rockstar Energy Drink
Original contains 160 mg of caffeine per 16 ounce can, while the Rockstar Punched and Pure Zero energy drinks contain 240 mg of caffeine per 16 ounce can.
340:: "I still wish Gavin well. I always will." But he said that with the donation rejected, "I'm taking this money and I'm donating it to charity. We're telling them to name a charity of their choosing, and if they don't want it, we'll donate it to
243:-seed extract. The amount of guarana used to be higher, but "after being criticized for including guarana once health concerns about the herb were publicized, the amount in the drink was significantly reduced". It also includes 1000 mg of
258:
Several alcoholic versions of
Rockstar are available in Canada; an alcoholic version in the US was discontinued in 2007, possibly in response to criticism that young people were confusing the alcoholic version with the regular one.
318:, Janet Weiner, is Savage's wife and CFO of his production company. The boycott was motivated by allegations that Savage had made homophobic, racist, antisemitic, and discriminatory comments. In May 2009, then San Francisco mayor
331:, Newsom aide Eric Jaye stated the money was returned because "there was some statements made during (Weiner's) 1998 campaign in the GOP primary which conflicted with the mayor's position and we're returning the check," he said.
168:, by using a 16 US fluid ounces (470 ml) can size as opposed to Red Bull's 8 US fluid ounces (240 ml) can, and drawing attention to this fact with the slogan "twice the size of Red Bull for the same price".
282:
Lo-Carb, with 20 calories, was suggested as a replacement. Rockstar has responded to this kind of criticism by introducing a line of low calorie energy drinks that include electrolytes called "Rockstar
Recovery".
347:
Janet Weiner stepped down from her role as CFO of Savage
Productions "as an apparent statement of solidarity with equality advocates" which had not been requested as part of the agreement.
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Rockstar, saying that the "truthaboutrockstarenergydrink.com" domain name was registered and used in bad faith, obtained control of that site under a decision from the
554:
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648:"Red Bull Is Determined to Defend Its Territory; The top energy- drink brand is taking action to protect its market share and trade name, including suing bars."
144:. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries. Since March 2020 Rockstar is a part of
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In 2021, the company altered the flavor of the "Original" version and can styling underwent a re-design as part of a new marketing campaign.
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created in 2001, which, as of 2020, had a 10% market share of the global energy drink market, the third-highest after
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Argentina, the
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Caffell, Paul (22 May 2008) "Rockstar the 5 million can brand in the UK.... and counting...."
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750:"Rockstar Energy to air its first-ever Super Bowl ad to introduce new branding under PepsiCo"
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1001:"Rockstar Energy Drink CFO breaks ties with Savage Productions | The Bilerico Project"
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1045:"FMQB: Radio Industry News, Music Industry Updates, Nielsen Ratings, Music News and more!"
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820:"Study finds dangers in energy drinks with booze, Golden gate X-press, 6 December 2007"
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returned a $ 25,000 donation which
Rockstar had made to his 2010 re-election campaign.
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850:"Golden Gate [X]press : Energy Drinks More Dangerous than Efficient"
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530:"PepsiCo to acquire energy drink maker Rockstar Energy in a $ 3.85 billion deal"
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Rockstar also sponsors a large number of action sports competitors, such as the
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209:, This contract was terminated in 2020, following the acquisition by PepsiCo.
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404:, Rockstar sponsors a range of action sports and music events, including the
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community have spoken out against
Rockstar because the company's founder and
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940:"Rockstar Exec, Son of Michael Savage, Disavows Homophobia - CBS News"
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festival touring the United States in
September and October, and the
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and rock festival touring the United States in July and August, the
2011:
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294:. Used in moderation no detrimental side effects have been known.
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magazine for having 280 calories due to 67.5 grams of sugar.
224:
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By 2007, Rockstar was one of the top three energy drink brands in
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424:. Both the Mayhem and Uproar events were discontinued in 2015.
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695:"PepsiCo signs deal to distribute Rockstar via Pepsi bottlers"
212:
In 2020, PepsiCo acquired
Rockstar Energy for $ 3.85 billion.
175:, with a 155% growth in sales in 2004, reaching $ 48 million"
108:
1460:
602:"Business; Energy Drinks Charm the Young and Caffeinated"
290:. If mixed with alcohol, they may also mask the level of
839:. Accessed: September 28, 2009. (Archived by WebCite at)
569:"NEO-CONSERVATIVE HOST ONCE EMBRACED THE COUNTERCULTURE"
837:
http://eatthis.menshealth.com/slide/worst-energy-drink
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983:"Newsom campaign to return Rockstar CEO's donation"
777:. April 27, 2021 – via www.marketingweek.com.
286:In general energy drinks can cause jitteriness and
103:
85:
75:
65:
55:
737:. June 24, 2020 – via www.talkingretail.com.
272:Rockstar Original was named Worst Energy Drink by
880:"Health Promotion | Brown University |"
390:Two examples of Rockstar racing cars sponsorship
250:Rockstar products in the US have two levels of
682:PepsiCo sees $ 650 million in snacks for women
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439:and Pablo Quintanilla, motorcycle road racer
8:
961:"Free Press Release Distribution - Newswire"
553:: CS1 maint: multiple names: authors list (
528:Eisen, Amelia Lucas, Sara (March 11, 2020).
32:
735:"Rockstar terminates contract with AG Barr"
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310:is the son of right-wing radio personality
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920:Rockstar Demands Retraction from Gaywired
619:"Just Browsing; Opening 13 Cans of Whoop"
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227:, caffeine, and a variety of herbs, like
2440:Companies based in Spring Valley, Nevada
636:"Coke gets in on hot energy drink market
223:Original Rockstar Energy Drink includes
160:, the son of right-wing radio show host
789:The Story behind Rock Star Energy Drink
476:
546:
2292:500 Park Avenue (Pepsi-Cola Building)
7:
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193:Production and distribution for the
938:Glover, Katherine (July 22, 2009).
2382:Produced under a partnership with
748:Lucas, Amelia (January 28, 2021).
717:"Barr renews US energy drink deal"
25:
2450:Food and drink introduced in 2001
693:Casey, Matt (February 19, 2009).
646:Martinex, Arlene (17 April 2004)
334:In a later interview Weiner told
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504:"Energy Drink Market Share | T4"
422:Lucas Oil Off Road Racing Series
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38:
2312:List of assets owned by PepsiCo
617:Grimes, William (May 23, 2004,
575:. July 25, 2003. Archived from
443:(2011-2012), flat track rider
1:
2455:2020 mergers and acquisitions
1003:. Bilerico.com. July 17, 2009
808:Original Rockstar Ingredients
325:During an interview with the
918:gaywired.com, June 4, 2009,
905:Should You Boycott Rockstar?
634:Leith, Scott (May 29, 2005)
600:Day, Sherri (April 4, 2004"
178:Atlanta Journal-Constitution
2175:D'Angelo Grilled Sandwiches
91:; 23 years ago
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2397:Fruit juices under license
431:factory motorcycle riders
357:National Arbitration Forum
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2342:Leonard v. Pepsico, Inc.
2195:North American Van Lines
2165:California Pizza Kitchen
455:, off-road truck driver
987:San Diego Union-Tribune
328:San Francisco Chronicle
316:chief financial officer
314:and because its former
308:chief executive officer
190:in the summer of 2009.
140:. Rockstar is based in
2348:Pepsi, Where's My Jet?
1025:. Domains.adrforum.com
925:June 12, 2009, at the
794:June 14, 2009, at the
27:Energy drink trademark
2297:2021 Frito-Lay strike
2200:Wilson Sporting Goods
1452:List of energy drinks
680:, February 20, 2009,
573:San Jose Mercury News
447:, rallycross drivers
396:Like its competitors
184:the Coca-Cola Company
979:The Associated Press
826:on January 31, 2008.
298:Corporate Governance
292:alcohol intoxication
2460:PepsiCo soft drinks
2022:Scott's Porage Oats
579:on December 3, 2003
199:Republic of Ireland
156:Founded in 2001 by
34:
2322:Pepsi Number Fever
623:The New York Times
606:The New York Times
201:was franchised to
142:Purchase, New York
109:rockstarenergy.com
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2180:East Side Mario's
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1668:Paso de los Toros
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903:, June 11, 2009,
890:on June 16, 2009.
652:Los Angeles Times
342:Project Open Hand
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16:(Redirected from
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2388:Outside the U.S.
2285:Related articles
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2266:Alberto Ibargüen
2170:Chevys Fresh Mex
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402:Monster Energy
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2114:Marbo Product
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2099:Duke and Sons
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2007:Pearl Milling
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1236:5-hour Energy
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461:Fredric Aasbø
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441:Jorge Lorenzo
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437:Graham Jarvis
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268:Health Issues
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239:extract, and
238:
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233:ginkgo biloba
230:
229:panax ginseng
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120:(stylized as
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36:
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19:
2362:
2346:
1997:King Vitaman
1987:Cap'n Crunch
1969:Propel Water
1919:Uncle Chipps
1882:Burger Rings
1763:Cracker Jack
1730:Sting Energy
1677:
1616:Mountain Dew
1501:subsidiaries
1291:Demon Energy
1214:
1048:
1039:
1027:. Retrieved
1017:
1005:. Retrieved
995:
973:
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933:
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888:the original
883:
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858:the original
853:
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814:
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769:
757:. Retrieved
753:
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697:. Bevnet.com
688:
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621:
613:
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581:. Retrieved
577:the original
572:
563:
537:. Retrieved
533:
523:
511:. Retrieved
507:
498:
486:
449:Tanner Foust
426:
395:
354:
346:
335:
333:
326:
324:
320:Gavin Newsom
301:
285:
275:Men's Health
273:
271:
257:
249:
237:milk thistle
222:
214:
211:
192:
176:
170:
155:
130:energy drink
125:
121:
117:
116:
60:Energy drink
56:Product type
29:
2391:Distributed
2337:Pepsi Stuff
2332:Pepsi Spire
2317:Pepsi Globe
2261:Dina Dublon
2244:Indra Nooyi
2205:Yum! Brands
2109:Lebedyansky
2017:Rice-A-Roni
1979:Quaker Oats
1847:Quaker Oats
1718:Frappuccino
1713:Ethos Water
1693:Sierra Mist
1663:Ocean Spray
1421:Street King
1386:Rich Energy
1316:Hell Energy
1261:Beaver Buzz
1229:Independent
1029:October 21,
1007:October 21,
583:October 21,
465:Ryan Tuerck
453:Scott Speed
445:Bryan Smith
363:Sponsorship
158:Russ Weiner
2434:Categories
2246:(chairman)
2190:Loft, Inc.
2185:Hot 'n Now
2144:SodaStream
2129:PopCorners
1992:Honey Ohs!
1825:Lay's Stax
1778:Baconzitos
1773:Elma Chips
1631:Baja Blast
1557:Zero Sugar
1547:Real Sugar
1499:Brands and
1356:Pimp Juice
1351:Oronamin C
1346:Nae Danger
1172:Tab Energy
1167:Relentless
1132:Formula 50
1023:"Decision"
665:Fluidtrade
471:References
86:Introduced
2394:49% owned
2307:Cola wars
2240:(founder)
2220:Taco Bell
2215:Pizza Hut
2065:Tropicana
2042:Tropicana
1964:CytoSport
1909:Sun Chips
1872:Smartfood
1852:Rold Gold
1783:Fandangos
1745:Frito-Lay
1708:Starbucks
1574:Concordia
1416:Stacker 2
1331:Lipovitan
1241:Bacchus-F
1210:Kickstart
1182:Von Dutch
539:March 11,
513:April 22,
508:www.t4.ai
429:Husqvarna
263:Criticism
207:A.G. Barr
2409:Category
2384:Ekaterra
2364:Pepsiman
2327:Pepsi P1
2119:Matutano
2070:Tropolis
1956:Gatorade
1914:Tostitos
1897:Twisties
1867:Sabritas
1753:Bluebird
1678:Rockstar
1641:LiveWire
1636:Code Red
1584:Lemonade
1564:Aquafina
1371:Red Bull
1215:Rockstar
1049:fmqb.com
945:March 3,
923:Archived
864:June 17,
854:sfsu.edu
792:Archived
759:April 2,
721:BBC News
549:cite web
398:Red Bull
252:caffeine
219:Contents
166:Red Bull
134:Red Bull
128:) is an
122:ROCKST★R
118:Rockstar
33:Rockstar
2419:Commons
2134:Sandora
2050:Copella
1944:Wotsits
1939:Squares
1934:Quavers
1924:Walkers
1904:Stacy's
1887:Nobby's
1877:Smith's
1857:Ruffles
1837:Munchos
1815:Kurkure
1810:Hostess
1800:Funyuns
1768:Doritos
1758:Cheetos
1658:No Fear
1646:Voltage
1611:Mirinda
1589:Mangola
1492:PepsiCo
1341:Man-new
1276:Cocaine
1271:Carabao
1251:Battery
1192:PepsiCo
1157:RAC 124
1142:Monster
677:Reuters
337:SF Gate
288:anxiety
245:taurine
241:guarana
205:owners
203:Irn Bru
188:PepsiCo
152:History
146:PepsiCo
104:Website
94: (
76:Country
70:PepsiCo
2231:People
2104:Duyvis
1842:Oberto
1805:Gamesa
1795:Fritos
1788:Stiksy
1725:Starry
1673:Punica
1601:Lipton
1579:Duke's
1401:Semtex
1391:Rip It
1376:Reload
1311:G Fuel
1301:Emerge
1147:Mother
701:May 7,
488:Forbes
2252:(CEO)
2139:Simba
2060:Naked
2027:Toddy
2012:Quisp
1892:Toobs
1862:Sabra
1820:Lay's
1698:Slice
1688:Shani
1569:Brisk
1552:Twist
1522:Pepsi
1517:Bubly
1509:Pepsi
1441:Zevia
1436:Venom
1426:Tiger
1411:Speed
1406:Shark
1396:Rowdy
1366:Pussy
1361:Prime
1336:M-150
1321:Joose
1296:EJ-10
1286:Crunk
1266:Boost
1256:Bawls
1220:Sting
1205:Josta
1177:Vault
1162:Reign
410:metal
225:sugar
66:Owner
2370:Pilk
2210:KFC
2055:Dole
2002:Life
1735:Teem
1703:SoBe
1683:7 Up
1621:Diet
1542:Next
1532:Jazz
1527:Diet
1381:Revo
1306:Four
1246:Bang
1127:Burn
1031:2012
1009:2012
947:2024
901:Edge
866:2009
761:2021
754:CNBC
703:2009
585:2012
555:link
541:2020
534:CNBC
515:2023
463:and
451:and
418:rock
416:, a
408:, a
400:and
304:LGBT
197:and
136:and
96:2001
89:2001
1626:Amp
1596:Kas
1537:Max
1200:Amp
1152:NOS
344:."
186:to
124:or
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