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171:. Rockstar launched into what was the fastest-growing segment of the U.S. beverage market at the time, energy drinks. In addition to featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles—from athletes to rock stars," Rockstar sought to differentiate itself from the market leader,
2091:
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188:
and had sold over a billion cans. It had 14% of the US energy drink market in 2008, and as of 2009 was available in over 20 countries. Among those countries are Sold: in the United States, Canada, the United
Kingdom, Ireland, Germany, Spain, Japan, Hong Kong, Australia, Mexico, Malta, New Zealand,
261:
content: either 10 mg of caffeine per ounce, or 15 mg of caffeine per ounce. Rockstar Energy Drink
Original contains 160 mg of caffeine per 16 ounce can, while the Rockstar Punched and Pure Zero energy drinks contain 240 mg of caffeine per 16 ounce can.
347:: "I still wish Gavin well. I always will." But he said that with the donation rejected, "I'm taking this money and I'm donating it to charity. We're telling them to name a charity of their choosing, and if they don't want it, we'll donate it to
250:-seed extract. The amount of guarana used to be higher, but "after being criticized for including guarana once health concerns about the herb were publicized, the amount in the drink was significantly reduced". It also includes 1000 mg of
265:
Several alcoholic versions of
Rockstar are available in Canada; an alcoholic version in the US was discontinued in 2007, possibly in response to criticism that young people were confusing the alcoholic version with the regular one.
325:, Janet Weiner, is Savage's wife and CFO of his production company. The boycott was motivated by allegations that Savage had made homophobic, racist, antisemitic, and discriminatory comments. In May 2009, then San Francisco mayor
338:, Newsom aide Eric Jaye stated the money was returned because "there was some statements made during (Weiner's) 1998 campaign in the GOP primary which conflicted with the mayor's position and we're returning the check," he said.
175:, by using a 16 US fluid ounces (470 ml) can size as opposed to Red Bull's 8 US fluid ounces (240 ml) can, and drawing attention to this fact with the slogan "twice the size of Red Bull for the same price".
289:
Lo-Carb, with 20 calories, was suggested as a replacement. Rockstar has responded to this kind of criticism by introducing a line of low calorie energy drinks that include electrolytes called "Rockstar
Recovery".
354:
Janet Weiner stepped down from her role as CFO of Savage
Productions "as an apparent statement of solidarity with equality advocates" which had not been requested as part of the agreement.
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Rockstar, saying that the "truthaboutrockstarenergydrink.com" domain name was registered and used in bad faith, obtained control of that site under a decision from the
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655:"Red Bull Is Determined to Defend Its Territory; The top energy- drink brand is taking action to protect its market share and trade name, including suing bars."
151:. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries. Since March 2020 Rockstar is a part of
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In 2021, the company altered the flavor of the "Original" version and can styling underwent a re-design as part of a new marketing campaign.
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Argentina, the
Netherlands, Finland, South Africa, Morocco and Colombia. Rockstar switched distributors from
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Caffell, Paul (22 May 2008) "Rockstar the 5 million can brand in the UK.... and counting...."
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757:"Rockstar Energy to air its first-ever Super Bowl ad to introduce new branding under PepsiCo"
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1008:"Rockstar Energy Drink CFO breaks ties with Savage Productions | The Bilerico Project"
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827:"Study finds dangers in energy drinks with booze, Golden gate X-press, 6 December 2007"
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returned a $ 25,000 donation which
Rockstar had made to his 2010 re-election campaign.
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857:"Golden Gate [X]press : Energy Drinks More Dangerous than Efficient"
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537:"PepsiCo to acquire energy drink maker Rockstar Energy in a $ 3.85 billion deal"
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Rockstar also sponsors a large number of action sports competitors, such as the
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216:, This contract was terminated in 2020, following the acquisition by PepsiCo.
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community have spoken out against
Rockstar because the company's founder and
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947:"Rockstar Exec, Son of Michael Savage, Disavows Homophobia - CBS News"
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festival touring the United States in
September and October, and the
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and rock festival touring the United States in July and August, the
2018:
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301:. Used in moderation no detrimental side effects have been known.
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magazine for having 280 calories due to 67.5 grams of sugar.
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By 2007, Rockstar was one of the top three energy drink brands in
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431:. Both the Mayhem and Uproar events were discontinued in 2015.
53:
500 ml can of
Rockstar Energy Drink Original as sold in Germany
2216:
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702:"PepsiCo signs deal to distribute Rockstar via Pepsi bottlers"
219:
In 2020, PepsiCo acquired Rockstar Energy for $ 3.85 billion.
182:, with a 155% growth in sales in 2004, reaching $ 48 million"
111:
139:
of the global energy drink market, the third-highest after
1467:
609:"Business; Energy Drinks Charm the Young and Caffeinated"
297:. If mixed with alcohol, they may also mask the level of
846:. Accessed: September 28, 2009. (Archived by WebCite at)
576:"NEO-CONSERVATIVE HOST ONCE EMBRACED THE COUNTERCULTURE"
844:
http://eatthis.menshealth.com/slide/worst-energy-drink
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990:"Newsom campaign to return Rockstar CEO's donation"
784:. April 27, 2021 – via www.marketingweek.com.
293:In general energy drinks can cause jitteriness and
106:
88:
78:
68:
58:
744:. June 24, 2020 – via www.talkingretail.com.
279:Rockstar Original was named Worst Energy Drink by
887:"Health Promotion | Brown University |"
397:Two examples of Rockstar racing cars sponsorship
257:Rockstar products in the US have two levels of
689:PepsiCo sees $ 650 million in snacks for women
135:created in 2001, which, as of 2020, had a 10%
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446:and Pablo Quintanilla, motorcycle road racer
8:
968:"Free Press Release Distribution - Newswire"
560:: CS1 maint: multiple names: authors list (
535:Eisen, Amelia Lucas, Sara (March 11, 2020).
32:
742:"Rockstar terminates contract with AG Barr"
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317:is the son of right-wing radio personality
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927:Rockstar Demands Retraction from Gaywired
626:"Just Browsing; Opening 13 Cans of Whoop"
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234:, caffeine, and a variety of herbs, like
2447:Companies based in Spring Valley, Nevada
643:"Coke gets in on hot energy drink market
230:Original Rockstar Energy Drink includes
167:, the son of right-wing radio show host
796:The Story behind Rock Star Energy Drink
483:
553:
2299:500 Park Avenue (Pepsi-Cola Building)
7:
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200:Production and distribution for the
945:Glover, Katherine (July 22, 2009).
2389:Produced under a partnership with
755:Lucas, Amelia (January 28, 2021).
724:"Barr renews US energy drink deal"
25:
2457:Food and drink introduced in 2001
700:Casey, Matt (February 19, 2009).
653:Martinex, Arlene (17 April 2004)
341:In a later interview Weiner told
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511:"Energy Drink Market Share | T4"
429:Lucas Oil Off Road Racing Series
387:
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47:
38:
2319:List of assets owned by PepsiCo
624:Grimes, William (May 23, 2004,
582:. July 25, 2003. Archived from
450:(2011-2012), flat track rider
1:
2462:2020 mergers and acquisitions
1010:. Bilerico.com. July 17, 2009
815:Original Rockstar Ingredients
332:During an interview with the
925:gaywired.com, June 4, 2009,
912:Should You Boycott Rockstar?
641:Leith, Scott (May 29, 2005)
607:Day, Sherri (April 4, 2004"
185:Atlanta Journal-Constitution
2182:D'Angelo Grilled Sandwiches
94:; 23 years ago
2483:
2404:Fruit juices under license
438:factory motorcycle riders
364:National Arbitration Forum
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37:
2349:Leonard v. Pepsico, Inc.
2202:North American Van Lines
2172:California Pizza Kitchen
462:, off-road truck driver
994:San Diego Union-Tribune
335:San Francisco Chronicle
323:chief financial officer
321:and because its former
315:chief executive officer
197:in the summer of 2009.
147:. Rockstar is based in
2355:Pepsi, Where's My Jet?
1032:. Domains.adrforum.com
932:June 12, 2009, at the
801:June 14, 2009, at the
27:Energy drink trademark
2304:2021 Frito-Lay strike
2207:Wilson Sporting Goods
1459:List of energy drinks
687:, February 20, 2009,
580:San Jose Mercury News
454:, rallycross drivers
403:Like its competitors
191:the Coca-Cola Company
18:Rockstar Energy Drink
986:The Associated Press
833:on January 31, 2008.
305:Corporate Governance
299:alcohol intoxication
2467:PepsiCo soft drinks
2029:Scott's Porage Oats
586:on December 3, 2003
206:Republic of Ireland
163:Founded in 2001 by
34:
2329:Pepsi Number Fever
630:The New York Times
613:The New York Times
208:was franchised to
149:Purchase, New York
112:rockstarenergy.com
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2278:Donald M. Kendall
2187:East Side Mario's
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1675:Paso de los Toros
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910:, June 11, 2009,
897:on June 16, 2009.
659:Los Angeles Times
349:Project Open Hand
118:
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16:(Redirected from
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2395:Outside the U.S.
2292:Related articles
2283:Steven Reinemund
2273:Alberto Ibargüen
2177:Chevys Fresh Mex
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893:. Archived from
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867:on June 26, 2009
863:. Archived from
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440:Gautier Paulin
409:Monster Energy
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2131:Pioneer Foods
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2121:Marbo Product
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2106:Duke and Sons
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2014:Pearl Milling
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1660:Mug Root Beer
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1288:Coolah Energy
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1243:5-hour Energy
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1144:Full Throttle
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1118:Energy drinks
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468:Fredric Aasbø
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448:Jorge Lorenzo
445:
444:Graham Jarvis
441:
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275:Health Issues
274:
269:
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255:
253:
249:
246:extract, and
245:
241:
240:ginkgo biloba
237:
236:panax ginseng
233:
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123:(stylized as
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83:United States
81:
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64:
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57:
50:
45:
41:
36:
30:
19:
2369:
2353:
2004:King Vitaman
1994:Cap'n Crunch
1976:Propel Water
1926:Uncle Chipps
1889:Burger Rings
1770:Cracker Jack
1737:Sting Energy
1684:
1623:Mountain Dew
1508:subsidiaries
1298:Demon Energy
1221:
1055:
1046:
1034:. Retrieved
1024:
1012:. Retrieved
1002:
980:
971:
962:
950:. Retrieved
940:
907:
903:
895:the original
890:
881:
869:. Retrieved
865:the original
860:
851:
839:
831:the original
821:
809:
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776:
764:. Retrieved
760:
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736:
727:
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706:. Retrieved
704:. Bevnet.com
695:
682:
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628:
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588:. Retrieved
584:the original
579:
570:
544:. Retrieved
540:
530:
518:. Retrieved
514:
505:
493:
456:Tanner Foust
433:
402:
361:
353:
342:
340:
333:
331:
327:Gavin Newsom
308:
292:
282:Men's Health
280:
278:
264:
256:
244:milk thistle
229:
221:
218:
199:
183:
177:
162:
137:market share
133:energy drink
128:
124:
120:
119:
63:Energy drink
59:Product type
29:
2398:Distributed
2344:Pepsi Stuff
2339:Pepsi Spire
2324:Pepsi Globe
2268:Dina Dublon
2251:Indra Nooyi
2212:Yum! Brands
2116:Lebedyansky
2024:Rice-A-Roni
1986:Quaker Oats
1854:Quaker Oats
1725:Frappuccino
1720:Ethos Water
1700:Sierra Mist
1670:Ocean Spray
1428:Street King
1393:Rich Energy
1323:Hell Energy
1268:Beaver Buzz
1236:Independent
1036:October 21,
1014:October 21,
590:October 21,
472:Ryan Tuerck
460:Scott Speed
452:Bryan Smith
370:Sponsorship
165:Russ Weiner
2441:Categories
2253:(chairman)
2197:Loft, Inc.
2192:Hot 'n Now
2151:SodaStream
2136:PopCorners
1999:Honey Ohs!
1832:Lay's Stax
1785:Baconzitos
1780:Elma Chips
1638:Baja Blast
1564:Zero Sugar
1554:Real Sugar
1506:Brands and
1363:Pimp Juice
1358:Oronamin C
1353:Nae Danger
1179:Tab Energy
1174:Relentless
1139:Formula 50
1030:"Decision"
672:Fluidtrade
478:References
89:Introduced
2401:49% owned
2314:Cola wars
2247:(founder)
2227:Taco Bell
2222:Pizza Hut
2072:Tropicana
2049:Tropicana
1971:CytoSport
1916:Sun Chips
1879:Smartfood
1859:Rold Gold
1790:Fandangos
1752:Frito-Lay
1715:Starbucks
1581:Concordia
1423:Stacker 2
1338:Lipovitan
1248:Bacchus-F
1217:Kickstart
1189:Von Dutch
546:March 11,
520:April 22,
515:www.t4.ai
436:Husqvarna
270:Criticism
214:A.G. Barr
2416:Category
2391:Ekaterra
2371:Pepsiman
2334:Pepsi P1
2126:Matutano
2077:Tropolis
1963:Gatorade
1921:Tostitos
1904:Twisties
1874:Sabritas
1760:Bluebird
1685:Rockstar
1648:LiveWire
1643:Code Red
1591:Lemonade
1571:Aquafina
1378:Red Bull
1222:Rockstar
1056:fmqb.com
952:March 3,
930:Archived
871:June 17,
861:sfsu.edu
799:Archived
766:April 2,
728:BBC News
556:cite web
405:Red Bull
259:caffeine
226:Contents
173:Red Bull
141:Red Bull
131:) is an
125:ROCKST★R
121:Rockstar
33:Rockstar
2426:Commons
2141:Sandora
2057:Copella
1951:Wotsits
1946:Squares
1941:Quavers
1931:Walkers
1911:Stacy's
1894:Nobby's
1884:Smith's
1864:Ruffles
1844:Munchos
1822:Kurkure
1817:Hostess
1807:Funyuns
1775:Doritos
1765:Cheetos
1665:No Fear
1653:Voltage
1618:Mirinda
1596:Mangola
1499:PepsiCo
1348:Man-new
1283:Cocaine
1278:Carabao
1258:Battery
1199:PepsiCo
1164:RAC 124
1149:Monster
684:Reuters
344:SF Gate
295:anxiety
252:taurine
248:guarana
212:owners
210:Irn Bru
195:PepsiCo
159:History
153:PepsiCo
107:Website
97: (
79:Country
73:PepsiCo
2238:People
2111:Duyvis
1849:Oberto
1812:Gamesa
1802:Fritos
1795:Stiksy
1732:Starry
1680:Punica
1608:Lipton
1586:Duke's
1408:Semtex
1398:Rip It
1383:Reload
1318:G Fuel
1308:Emerge
1154:Mother
708:May 7,
495:Forbes
2259:(CEO)
2146:Simba
2067:Naked
2034:Toddy
2019:Quisp
1899:Toobs
1869:Sabra
1827:Lay's
1705:Slice
1695:Shani
1576:Brisk
1559:Twist
1529:Pepsi
1524:Bubly
1516:Pepsi
1448:Zevia
1443:Venom
1433:Tiger
1418:Speed
1413:Shark
1403:Rowdy
1373:Pussy
1368:Prime
1343:M-150
1328:Joose
1303:EJ-10
1293:Crunk
1273:Boost
1263:Bawls
1227:Sting
1212:Josta
1184:Vault
1169:Reign
417:metal
232:sugar
69:Owner
2377:Pilk
2217:KFC
2062:Dole
2009:Life
1742:Teem
1710:SoBe
1690:7 Up
1628:Diet
1549:Next
1539:Jazz
1534:Diet
1388:Revo
1313:Four
1253:Bang
1134:Burn
1038:2012
1016:2012
954:2024
908:Edge
873:2009
768:2021
761:CNBC
710:2009
592:2012
562:link
548:2020
541:CNBC
522:2023
470:and
458:and
425:rock
423:, a
415:, a
407:and
311:LGBT
204:and
143:and
99:2001
92:2001
1633:Amp
1603:Kas
1544:Max
1207:Amp
1159:NOS
351:."
193:to
127:or
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101:)
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
