142:
200:
1. Marketing automation: the idea that the marketing function should embrace IT to improve its efficiency and effectiveness. Shaw has tracked the uses and abuses of IT in marketing for over 20 years and defined best practices in this field.
225:
2. Marketing performance measurement and management. Shaw identified the need for marketing to become more measurable and accountable and his researches continue to define best practice in this field.
100:
leading consulting projects and developing new concepts on marketing data and metrics and then in 1989 founded VBMF, his own consulting firm. He has been consulted by many large companies – including
124:”; the Management Consultants Association and the Chartered Institute of Marketing have both awarded him Book of the Year Author. He is currently an Honorary Professor of Marketing Metrics at
166:
372:
76:
UK) is a business author and consultant in the field of marketing, particularly
Marketing performance measurement and management and
468:
452:
436:
420:
404:
388:
349:
333:
317:
301:
184:
360:
508:
262:
120:
and has a Brand
Leadership Award from the World Brands Congress; CEO Magazine has named him “leading new-generation
157:
267:
498:
431:
Getting better value from marketing investments: how to integrate market models with financial forecasts,
162:
Although it is sourced, it does not really fit the manual of style and is borderline original research.
503:
125:
89:
97:
93:
77:
464:
448:
432:
416:
400:
384:
345:
329:
313:
297:
152:
109:
45:
492:
272:
121:
277:
250:
2008 – Return on Ideas: Better
Results from Finance and Marketing Working Together
73:
34:
480:
399:
Improving
Marketing Effectiveness – the methods and tools that work best,
117:
219:
2009 – Rethinking the Chain – Make marketing leaner, faster and better
113:
135:
105:
92:, both in mathematical physics, and he also holds an MSc in
101:
247:
2005 – Marketing
Payback – Is Your Marketing Profitable
241:
2002 – Getting better value from marketing investments
238:
1999 – Measuring and valuing customer relationships
59:
51:
41:
27:
20:
463:Marketing Payback – Is Your Marketing Profitable,
197:Two key ideas run through most of Shaw's writing.
88:Shaw received his master's degree and Ph.D. at
415:Measuring and valuing customer relationships,
244:2002 – How to Control Marketing – ICAEW Guide
8:
216:1994 – How to Transform Marketing Through IT
210:1988 – Survey of Marketing Software Packages
213:1991 – Computer-Aided Marketing and Selling
17:
185:Learn how and when to remove this message
447:How to Control Marketing – ICAEW Guide,
235:1998 – Improving Marketing Effectiveness
344:How to Transform Marketing Through IT,
312:Survey of Marketing Software Packages,
289:
328:Computer Aided Marketing and Selling,
7:
14:
263:Customer relationship management
140:
232:1997 – Marketing Accountability
55:Business author and consultant
1:
371:Developing commercial skills
160:. The specific problem is:
31:1950 (age 73–74)
525:
383:Marketing Accountability,
207:1988 – Database Marketing
509:Writers from Manchester
479:Return on ideas report
268:Marketing effectiveness
63:Book of the Year Author
361:Rethinking the Chain
296:Database Marketing,
167:improve this section
156:to meet Knowledge's
126:Cass Business School
90:Cambridge University
373:Marketingweek.co.uk
98:Andersen Consulting
94:Operations Research
78:Database marketing
195:
194:
187:
158:quality standards
149:This section may
110:Manchester United
96:. He worked for
67:
66:
516:
483:
477:
471:
461:
455:
445:
439:
429:
423:
413:
407:
397:
391:
381:
375:
369:
363:
358:
352:
342:
336:
326:
320:
310:
304:
294:
190:
183:
179:
176:
170:
144:
143:
136:
18:
524:
523:
519:
518:
517:
515:
514:
513:
489:
488:
487:
486:
478:
474:
462:
458:
446:
442:
430:
426:
414:
410:
398:
394:
382:
378:
370:
366:
359:
355:
343:
339:
327:
323:
311:
307:
295:
291:
286:
259:
191:
180:
174:
171:
164:
145:
141:
134:
86:
84:Life and career
37:
32:
23:
12:
11:
5:
522:
520:
512:
511:
506:
501:
491:
490:
485:
484:
481:Cimaglobal.com
472:
456:
440:
424:
408:
392:
376:
364:
353:
337:
321:
305:
288:
287:
285:
282:
281:
280:
275:
270:
265:
258:
255:
254:
253:
252:
251:
248:
245:
242:
239:
236:
233:
223:
222:
221:
220:
217:
214:
211:
208:
193:
192:
175:September 2021
148:
146:
139:
133:
130:
85:
82:
65:
64:
61:
60:Known for
57:
56:
53:
49:
48:
43:
39:
38:
33:
29:
25:
24:
21:
13:
10:
9:
6:
4:
3:
2:
521:
510:
507:
505:
502:
500:
499:Living people
497:
496:
494:
482:
476:
473:
470:
469:0-273-68884-7
466:
460:
457:
454:
453:1-84152-133-7
450:
444:
441:
438:
437:0-273-65932-4
434:
428:
425:
422:
421:1-898085-33-1
418:
412:
409:
406:
405:1-86197-054-4
402:
396:
393:
390:
389:1-85334-829-5
386:
380:
377:
374:
368:
365:
362:
357:
354:
351:
350:1-898085-08-0
347:
341:
338:
335:
334:0-7506-0070-5
331:
325:
322:
319:
318:1-870853-03-2
315:
309:
306:
303:
302:0-471-62345-8
299:
293:
290:
283:
279:
276:
274:
273:Marketing ROI
271:
269:
266:
264:
261:
260:
256:
249:
246:
243:
240:
237:
234:
231:
230:
229:
228:
227:
218:
215:
212:
209:
206:
205:
204:
203:
202:
198:
189:
186:
178:
168:
163:
159:
155:
154:
147:
138:
137:
131:
129:
127:
123:
122:business guru
119:
115:
111:
107:
103:
99:
95:
91:
83:
81:
79:
75:
71:
62:
58:
54:
52:Occupation(s)
50:
47:
44:
40:
36:
30:
26:
19:
16:
475:
459:
443:
427:
411:
395:
379:
367:
356:
340:
324:
308:
292:
278:Demand chain
224:
199:
196:
181:
172:
165:Please help
161:
150:
87:
72:(born 1950,
69:
68:
15:
504:1950 births
169:if you can.
70:Robert Shaw
42:Nationality
22:Robert Shaw
493:Categories
284:References
74:Manchester
35:Manchester
132:Key Ideas
257:See also
151:require
118:Unilever
153:cleanup
46:British
467:
451:
435:
419:
403:
387:
348:
332:
316:
300:
114:Nestle
465:ISBN
449:ISBN
433:ISBN
417:ISBN
401:ISBN
385:ISBN
346:ISBN
330:ISBN
314:ISBN
298:ISBN
116:and
28:Born
106:IBM
495::
128:.
112:,
108:,
104:,
102:BP
80:.
188:)
182:(
177:)
173:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.