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123:'s first restaurant chains to use a lot of pre-made foodstuffs: peeled and processed frozen potatoes, pre-made sauces and pre-cut meat. The idea was to provide identical meals in all restaurants for families with children and other target groups seeking a safe and familiar experience, as well as to save in labour expenses: a restaurant kitchen could even only be staffed by a single person.
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or a separate wine cashier, but still there were very few disturbances. Rosso restaurants did not allow table reservations, and the restaurants opened already at nine o'clock in the morning. Another new concept was a play corner for children, and staff was instructed to always speak to the children
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hotels. In 2018 there were a total of 28 Rosso restaurants in
Finland. In 2011 the chain employed about 700 people. As food preferences became more international the Rosso restaurants have been developed into a more authentic Italian flavour since the late 2010s.
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In 1995 Rosso introduced a starter buffet table offering stripped vegetables and baguette bread. In 2014 this was replaced by an
Italian-style antipasto buffet table. Since the 2010s Rosso has also offered Italian-style
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in 1978. By the middle 1980s there were about ten Rosso restaurants, and in 1997 there were 46. The Rosso concept was designed by the married couple Aimo and Maria Bonden, both having worked at
111:, having become common in Finland in the 1970s, was chosen as the main product of laid-back restaurant dining, and so Rosso was the first country-wide pizza chain in Finland. There was no
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for a long time, in their own words "without ever having visited Italy". The idea was to lower the threshold for Finns to dine at restaurants.
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and pan pizza. Rosso
Express restaurants are located at transport centres owned by the S Group, at shopping centres and at
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The Rosso restaurants are
Italian-style restaurants located near the city centre, usually at shopping centres or
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Suosikkiravintolan suunnitellut Aimo Bonden: "Rossoissa suomalaiset osasivat yhtäkkiä käyttäytyä"
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Pizzat valtasivat Suomen 40 vuotta sitten – Rosso toi
Italian mammojen ruoat kaikkien saataville
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Ketjuravintoloiden keittiöissä ruoka syntyy puolivalmisteista
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Together with the restaurant chain
Martina, Rosso was one of
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The first Rosso restaurant was opened in the centre of
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A Rosso restaurant in the centre of Seinäjoki in 2013.
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A Rosso restaurant in the centre of
Helsinki in 2006.
83:stores, forming a restaurant world together with
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42:family restaurant chain serving
71:Rosso Express restaurants sell
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240:Restaurant chains in Finland
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16:Finnish restaurant chain
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44:Italian cuisine
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171:30 April 1997.
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135:References
105:HOK-Elanto
89:Hesburger
234:Category
129:risotto
116:first.
113:bouncer
95:History
48:S Group
40:Finnish
121:Restel
85:Presso
77:Prisma
109:Pizza
101:Lahti
81:Sokos
73:pizza
38:is a
36:Rosso
87:and
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