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140:, due to the shared platform, core structure and power units; detail spring and damper changes gave each model its own unique feel. The Sterlings were the sportier cars, with less float and an overall tighter feel than the Acura Legends. The ride/handling compromise was defined through the shared use of Honda's double wishbone front suspension that allowed a very low hood line, but offered limited wheel travel. This meant that on poorer road surfaces, there was a greater possibility of reduced traction.
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Combined with the effects of the strong
British currency, Rover was losing money, and recovering lost ground with the facelifted car and its coupe sister was not deemed possible, and Rover Cars announced its withdrawal from the North American market in August 1991. At the time of the announcement,
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During its run, the instrumentation had been changed to gauges sourced from a different component builder (losing the oil pressure gauge and voltmeter in the process) and build quality had started to improve year to year. However, these changes were too late to prevent the U.S.-market version from
133:. U.S. sales hit a high of just over 14,000 cars in 1987. All models came with extensive, real wood interior trim. The SL models also feature ABS, power Connolly leather seats, and two-tone paint as standard equipment. U.S. market Sterlings got motorized automatic seatbelts in the 1989 model year.
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was added alongside the sedan, coinciding with the introduction of a new, larger, Honda engine. The new models were called 827 and were available in S, SL, SL Limited or SLi trims in 1989; S, Si, SL or SLi trims in 1990; and Si or SLi trims in 1991.
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350 limited production Oxford
Editions were also available in 1990. Based on the Sterling 827 SL sedan, the Oxford Edition included upgraded interior trim and added various luxury/convenience items such as a built-in cellular phone.
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electronics, and paintwork. Corrosion problems in early models would also mar its reputation. All of this contributed to the eventual demise of Rover in the United States. The
Sterling fell to the bottom of
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Sales in
America were initially strong, due to the appeal of classic 'British' interior design, combined with a clean and up to date exterior design, both of which compared well with its sister the
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After the withdrawal from the U.S. market, the Rover 800 remained popular in Europe, especially following the major R17 facelift and was kept in production until 1999 when it was replaced by the
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but with different specifications tailored for the North
American market. In the United States and Canada, the Sterling was only available with a V6 gasoline engine.
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of automobile marketed in the United States by Austin Rover Cars of North
America (later renamed Sterling Motor Cars), a division of the
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company of the United
Kingdom. It was sold in North America from 1987 to 1991, during which time Rover was in collaboration with
59:. Models sold were the Sterling 825, Sterling 827 and a limited production Sterling Oxford Edition based on the 827.
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The only
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While dynamic characteristics and performance were broadly similar to the
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Early build quality of the 800 was demonstrably poor as measured by
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Brand name of automobile marketed in the United States by ARCONA
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the company had sold fewer than 2,000 units so far that year.
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body-styled 825 (trims S or SL) was offered. In 1989, the
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Defunct motor vehicle manufacturers of the United States
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Vehicle manufacturing companies disestablished in 1991
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Vehicle manufacturing companies established in 1987
271:Sterling sales brochure, rover800australia.com
247:List of car manufacturers of the United States
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156:surveys, while its twin, the Japanese-built
344:1991 disestablishments in the United States
160:, had enjoyed top rankings its first year.
164:later being withdrawn due to poor sales.
71:1989 Sterling 827 SLi hatchback rear view
339:1987 establishments in the United States
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299:Sterling history site at aronline.co.uk
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252:Rover 825 Sterling / Rover 827 Sterling
319:American companies established in 1987
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280:, Retrieved 21 November 2017
87:In 1987 and 1988, only the
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109:Experience in the market
276:1 December 2017 at the
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294:Rover 800 Owners Club
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36:1991 Sterling 827 SL
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117:Sterling 825 sedan
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194:U.S. Sales
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63:Model range
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308:Categories
258:References
154:J.D. Power
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45:brand name
93:hatchback
274:Archived
241:See also
178:Rover 75
41:Sterling
202:14,171
234:2,745
226:4,015
218:5,907
210:8,901
138:Legend
43:was a
231:1991
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215:1989
207:1988
199:1987
184:Sales
149:Lucas
89:sedan
57:Japan
53:Honda
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