Knowledge (XXG)

Sterling (marque)

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68: 140:, due to the shared platform, core structure and power units; detail spring and damper changes gave each model its own unique feel. The Sterlings were the sportier cars, with less float and an overall tighter feel than the Acura Legends. The ride/handling compromise was defined through the shared use of Honda's double wishbone front suspension that allowed a very low hood line, but offered limited wheel travel. This meant that on poorer road surfaces, there was a greater possibility of reduced traction. 33: 122: 114: 172:
Combined with the effects of the strong British currency, Rover was losing money, and recovering lost ground with the facelifted car and its coupe sister was not deemed possible, and Rover Cars announced its withdrawal from the North American market in August 1991. At the time of the announcement,
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During its run, the instrumentation had been changed to gauges sourced from a different component builder (losing the oil pressure gauge and voltmeter in the process) and build quality had started to improve year to year. However, these changes were too late to prevent the U.S.-market version from
133:. U.S. sales hit a high of just over 14,000 cars in 1987. All models came with extensive, real wood interior trim. The SL models also feature ABS, power Connolly leather seats, and two-tone paint as standard equipment. U.S. market Sterlings got motorized automatic seatbelts in the 1989 model year. 95:
was added alongside the sedan, coinciding with the introduction of a new, larger, Honda engine. The new models were called 827 and were available in S, SL, SL Limited or SLi trims in 1989; S, Si, SL or SLi trims in 1990; and Si or SLi trims in 1991.
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350 limited production Oxford Editions were also available in 1990. Based on the Sterling 827 SL sedan, the Oxford Edition included upgraded interior trim and added various luxury/convenience items such as a built-in cellular phone.
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electronics, and paintwork. Corrosion problems in early models would also mar its reputation. All of this contributed to the eventual demise of Rover in the United States. The Sterling fell to the bottom of
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Sales in America were initially strong, due to the appeal of classic 'British' interior design, combined with a clean and up to date exterior design, both of which compared well with its sister the
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After the withdrawal from the U.S. market, the Rover 800 remained popular in Europe, especially following the major R17 facelift and was kept in production until 1999 when it was replaced by the
273: 343: 147:. The various problems included issues with interior trim – for example, the hood latch remained on the passenger side of the cabin the first year in production – problematic 338: 79:
but with different specifications tailored for the North American market. In the United States and Canada, the Sterling was only available with a V6 gasoline engine.
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of automobile marketed in the United States by Austin Rover Cars of North America (later renamed Sterling Motor Cars), a division of the
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company of the United Kingdom. It was sold in North America from 1987 to 1991, during which time Rover was in collaboration with
59:. Models sold were the Sterling 825, Sterling 827 and a limited production Sterling Oxford Edition based on the 827. 313: 88: 251: 148: 76: 277: 307: 32: 157: 137: 130: 298: 48: 75:
The only Sterling model that was sold was the 800 series, which was a rebadged
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While dynamic characteristics and performance were broadly similar to the
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Early build quality of the 800 was demonstrably poor as measured by
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Brand name of automobile marketed in the United States by ARCONA
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the company had sold fewer than 2,000 units so far that year.
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body-styled 825 (trims S or SL) was offered. In 1989, the
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Defunct motor vehicle manufacturers of the United States
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Vehicle manufacturing companies disestablished in 1991
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Vehicle manufacturing companies established in 1987
271:Sterling sales brochure, rover800australia.com 247:List of car manufacturers of the United States 8: 156:surveys, while its twin, the Japanese-built 344:1991 disestablishments in the United States 160:, had enjoyed top rankings its first year. 164:later being withdrawn due to poor sales. 71:1989 Sterling 827 SLi hatchback rear view 339:1987 establishments in the United States 187: 299:Sterling history site at aronline.co.uk 263: 252:Rover 825 Sterling / Rover 827 Sterling 319:American companies established in 1987 7: 25: 1: 280:, Retrieved 21 November 2017 87:In 1987 and 1988, only the 360: 109:Experience in the market 276:1 December 2017 at the 126: 118: 72: 37: 294:Rover 800 Owners Club 124: 116: 70: 35: 36:1991 Sterling 827 SL 127: 119: 117:Sterling 825 sedan 73: 38: 238: 237: 16:(Redirected from 351: 281: 268: 188: 77:Rover 800 series 21: 359: 358: 354: 353: 352: 350: 349: 348: 304: 303: 290: 285: 284: 278:Wayback Machine 269: 265: 260: 243: 186: 170: 168:Discontinuation 111: 102: 85: 65: 28: 23: 22: 15: 12: 11: 5: 357: 355: 347: 346: 341: 336: 331: 326: 321: 316: 306: 305: 302: 301: 296: 289: 288:External links 286: 283: 282: 262: 261: 259: 256: 255: 254: 249: 242: 239: 236: 235: 232: 228: 227: 224: 220: 219: 216: 212: 211: 208: 204: 203: 200: 196: 195: 192: 191:Calendar Year 185: 182: 169: 166: 110: 107: 101: 100:Oxford Edition 98: 84: 81: 64: 61: 26: 24: 18:Sterling (car) 14: 13: 10: 9: 6: 4: 3: 2: 356: 345: 342: 340: 337: 335: 332: 330: 327: 325: 322: 320: 317: 315: 314:Rover Company 312: 311: 309: 300: 297: 295: 292: 291: 287: 279: 275: 272: 267: 264: 257: 253: 250: 248: 245: 244: 240: 233: 230: 229: 225: 222: 221: 217: 214: 213: 209: 206: 205: 201: 198: 197: 193: 190: 189: 183: 181: 179: 174: 167: 165: 161: 159: 155: 150: 146: 141: 139: 134: 132: 125:Sterling 825S 123: 115: 108: 106: 99: 97: 94: 90: 82: 80: 78: 69: 62: 60: 58: 54: 50: 46: 42: 34: 30: 19: 266: 175: 171: 162: 158:Acura Legend 142: 135: 131:Acura Legend 128: 103: 86: 74: 40: 39: 29: 194:U.S. Sales 83:825 and 827 63:Model range 49:Rover Group 308:Categories 258:References 154:J.D. Power 145:J.D. Power 45:brand name 93:hatchback 274:Archived 241:See also 178:Rover 75 41:Sterling 202:14,171 234:2,745 226:4,015 218:5,907 210:8,901 138:Legend 43:was a 231:1991 223:1990 215:1989 207:1988 199:1987 184:Sales 149:Lucas 89:sedan 57:Japan 53:Honda 55:of 310:: 180:. 20:)

Index

Sterling (car)

brand name
Rover Group
Honda
Japan

Rover 800 series
sedan
hatchback


Acura Legend
Legend
J.D. Power
Lucas
J.D. Power
Acura Legend
Rover 75
List of car manufacturers of the United States
Rover 825 Sterling / Rover 827 Sterling
Sterling sales brochure, rover800australia.com
Archived
Wayback Machine
Rover 800 Owners Club
Sterling history site at aronline.co.uk
Categories
Rover Company
American companies established in 1987
Vehicle manufacturing companies established in 1987

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