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339:, which remains a prominent skateboard company today. John Lucero, Douglas' teammate first at Madrid then at Schmitt Stix, started his own skateboard brand in 1988 called 'Lucero Skateboards,' soon renamed Black Label Skateboards. By the mid-1990s, Black Label was run out of a garage and Douglas restructured the company to further facilitate its growth.
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After releasing a final signature model, Paul
Schmitt decided to dissolve Schmitt Stix, at Douglas' behest. Schmitt then relaunched under a new name, 'New Deal Skateboards,' with a new team, new product line and renewed focus. Schmitt, a notable international skateboard manufacturer at that time,
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Bolstered by New Deal's success, Douglas co-founded the Giant
Distribution skateboard company in the early 1990s and eventually became the company's president. Hugh "Bod" Boyle, Douglas' UK friend and former professional skateboarder, eventually joined the company after a knee injury prematurely
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In 1984, the
European Skateboard Association managed to convince their US counterparts, the National Skateboard Association, to label their contest series as a 'world championship' so the ESA could obtain government grants to send a UK team to participate. The first-ever UK team included Douglas,
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record. In the absence of any other topical periodical
Douglas and Thomas' magazine became influential within the British skateboarding scene. A total of 16 issues were produced, the last three of which were in a glossy, printed form. The penultimate issue, entitled the
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In 1981, at the insistence of skate-photographer Tim
Leighton-Boyce, Douglas began entering English Skateboard Association (ESA) contests. He won all the "under-16" events that he had entered. Douglas' success caught the attention of American sponsors such as
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created the new brand with
Douglas and Andy Howell. Douglas used the 'New Deal' name to co-found a skate shop in London, originally located in a retail unit in the Harrow and Wealdstone shopping mall and later moved to Harrow Solid Surf Skatepark.
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Douglas was assigned a professional status in 1987 by his skateboard deck sponsor, Schmitt Stix . The company released a
Douglas signature model deck in 1988, which featured a picture of a
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series, both crucial to skateboarding's development through the 1990s and the new millennium. He also founded a new truck company in the late 1990s,
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at their clothing subsidiary Analog. A year later
Douglas was reunited with his old friend 'Bod' Boyle when they both came to work at Giant's rival
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In 1992, Howell decided to form his own skateboard brand. With
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ended his skating career in the early 1990s. Boyle won the skateboarding World
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In addition to his work at skateboarding companies, Douglas is also a committee member of both the
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before Margera moved the series to television. In 2004 Douglas accepted an offer from
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Throughout the early 1980s, Douglas wrote and published a skateboarding magazine with
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beer bottle label with the caption: 'Imported from Crystal Palace, London, England'.
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and USA Skateboarding, the national governing Body of American skateboarding.
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from the article and its talk page, especially if potentially
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calendar, Douglas prioritized overseas work commitments and
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Along with Tony Magnusson's H-Street and Steve Rocco's
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and longtime employee of the skateboard industry from
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publication was available, followed by Shane Rouse's
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290:closed. By this time, Tim Leighton-Boyce's
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55:about living persons that is unsourced or
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425:"Schmitt Stix - Steve Douglas Ad (1988)"
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409:. 12 January 2005. Archived from
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228:Rolling Thunder skate park
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455:"New Deal Skateboards"
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461:. Skately LLC. 2014.
431:. Skately LLC. 2014.
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390:References
300:Skateboard
288:Go For It!
284:Go For It!
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249:Vans Shoes
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210:Early life
160:Occupation
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205:Biography
38:citations
463:Archived
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351:On Video
328:(1990).
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