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steel and copper fixtures. Storz installed new equipment throughout the building, as well as an ice plant, cold storage, a bottling shop, machine shop and a restaurant. Eventually, the entire facility occupied more than 15 buildings. The original Storz
Brewery included a hospitality room patterned after a brew house called "The Frontier Room" and a hunting lodge-style banquet room adorned with the stuffed heads of big game called "The Trophy Room."
282:. Starting in the 1940s the company's brewing slogan was "light, dry and smooth. In the first part of the 20th century the brewer manufactured Storz Blue Ribbon. In the 1950s the company manufactured "Storz-ette" beer, which came in an 8-ounce can that had an orchid on the label and a tagline that read "calorie controlled"; they were sold as four-can packages called "Princess Packs."
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The Storz
Brewing Company reopened on August 8, 2013, in Omaha by Thomas Markel and his cousin John Markel. Storz has 5 major beers dating back to the founding of the brewery with Storz Triumph as its flagship lager, Storz Gold Crest Amber Ale, Storz Wood Duck Wheat, Storz Mugs Pale Ale (named after
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and several other organizations. After a number of legislative battles in the 1890s, in 1916 Nebraska voters approved a statewide prohibition amendment. When the law went into effect in 1917, no more alcoholic beverages were allowed to be sold in
Nebraska. Nebraska became the 36th state to ratify the
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The original Storz
Brewery building was located at 1807 North 16th Street on the corner of 16th and Clark Streets. Built for $ 500,000 in 1893, it was a six-story building constructed from brick, stone and cement that was over 200 feet long. It had red tiled floors and walls with burnished stainless
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to become his foreman. Baumann died that year and his widow, Wilhelmina, ran the brewery, naming Storz foreman. In 1884 Storz and a partner named J.D. Iler purchased the brewery. They immediately improved the buildings and machinery, and increased production. In 1891 Storz founded a company called
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in the early 1860s. It was located at the present-day junction of North 16th Street and
Commercial Avenue. By 1863 the company was sold to Ebenezer Dallow, who in turn sold it to Joseph Baumann in 1865. Baumann renamed it the Columbia Brewery. In 1876 Baumann hired a young German immigrant named
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Storz went back to business making beer in 1934, and was making up to 150,000 barrels a year by 1935. After avoiding an industry-wide strike that year, Storz's business took off. Gottlieb Storz died in 1939 of a heart attack and his son Adolph became brewery president. Just before
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Mugs a
Chesapeake Spaniel born Aug 28, 1936) and Storz Dancing Monks Dopplebock. Seasonal beers include famous historic Storz beer names: Winterbre Porter and Old Saxon Stout. Failure for the brewery to pay its rent and property taxes forced the permanent closure in 2015.
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was president of the company in the 1950s and 60s. During that period all small- and medium-sized breweries in the U.S. were under pressure as the big national breweries were trying to expand their market share. After facing
148:. On August 8, 2013, it was announced the brand would be revived by Tom Markel, nephew of Monnie Storz Markel, the granddaughter of Gottlieb Storz, with his cousin John Markel, son of Monnie Storz Markel as investor.
175:, "The Storz brewery pumped out 43 million gallons of beer a year and produced one-third of all the beer sold in Nebraska in 1960. Arthur C. Storz Sr. sold the company in 1966. It went out of business in 1972."
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concerns from the federal government for their interest in selling the label to a national brewer, the Storz family sold the brewery and brand name rights to a small investment firm in
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Storz faced ongoing political and social pressures against alcohol consumption by religious and moral organizations across
Nebraska, and throughout the
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The main brands of Storz
Brewing Company were Storz Beer, Storz Gold Label, Storz Premium, Storz All Grain and Storz Tap Beer, and were sold in
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250:, Storz continued operations. Despite the failure other breweries had with near beer in the 1920s, Storz found success. Early in the 1920s
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won several prizes in international competitions, and Storz was the top selling brand in
Nebraska starting in
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and was owned by the Storz family until 1966; the brewery ceased operations in 1972. Their
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133:. Storz was one of the "Big 4" brewers located in Omaha, which also included the
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Richard Siemon founded an ale brewery called
Saratoga Brewery in the town of
121:. Established from a company started in 1863, Storz Brewing began in 1876 by
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the Omaha Brewing Association to make beer and named himself as president.
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The Changing Image of the City: Planning for Downtown Omaha, 1945-1973.
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The Storz Brewery started to suffer in 1920, forcing the company to
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The Storz Brewery won medals in international competition at the
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by working closely with the Omaha Brewing Association, the
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in 1966. Soon after the rights were sold again to the
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Eighteenth Amendment to the United States Constitution
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Nebraska State Historical Society. Retrieved 9/7/07.
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836:Former buildings and structures in Omaha, Nebraska
200:from Germany, where he himself had learned how to
861:Food and drink companies disestablished in 1972
826:Beer brewing companies based in Omaha, Nebraska
523:Andreas' History of Nebraska - Douglas County.
326:, who in 1972 closed the brewery permanently.
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871:Food and drink companies established in 1863
650:Principles of Management: A Modern Approach.
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298:in Portland in 1905, and in Paris in 1912.
866:German-American culture in Omaha, Nebraska
846:Defunct companies based in Omaha, Nebraska
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876:1863 establishments in Nebraska Territory
589:. Omaha Public Library. Retrieved 9/7/07.
234:much of its work force. By manufacturing
110:was located at 1807 North 16th Street in
663:"Your Dad’s Beer: Sipping a Generation,"
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262:Storz became Nebraska's highest seller.
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841:American companies established in 1863
506:Larsen, L.C. and Cotrell, B.J. (1997)
296:Lewis and Clark Centennial Exposition
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639:University of Nebraska Press. p 123.
510:University of Nebraska Press. p 144.
364:Ebenezer Dallow (Saratoga Brewery)
254:was a salesman for Storz in Omaha.
508:The Gate City: A History of Omaha.
377:Joseph Baumann (Columbia Brewery)
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779:Willow Springs Distilling Company
432:Storz Beverage & Ice Company
220:National German-American Alliance
831:History of North Omaha, Nebraska
564:"Arthur C. Storz Jr. dead at 89"
16:Brewery in North Omaha, Nebraska
614:Appleton-Century-Crofts. p 190.
489:List of defunct consumer brands
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704:Storz Brewing Company Website
539:Andreas' History of Nebraska.
86:Beers, lagers, malt beverages
759:Falstaff Brewing Corporation
612:Weekly Newspaper Management.
399:Storz & Iler (Columbia)
292:Trans-Mississippi Exposition
454:Grain Belt Breweries, Inc.
388:Mrs. W. Baumann (Columbia)
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624:"Storz: Can of the month."
599:"Storz: Can of the month."
410:Omaha Brewing Association
635:Bednarek , J.R.D. (2002)
294:in Omaha in 1898, at the
192:Storz and later, his son
881:Re-established companies
652:Wiley Publishers. p 366.
668:(3). Retrieved 9/7/07.
610:Barnhart, T.F. (1952)
465:Storz Brewing Company
443:Storz Brewing Company
421:Storz Brewing Company
216:prohibition of alcohol
695:of the Storz Brewery.
661:Gausephol, D. (2001)
570:. Retrieved 11/14/10.
227:on January 16, 1919.
108:Storz Brewing Company
20:Storz Brewing Company
886:American beer brands
851:Defunct drink brands
648:Albers, H.H. (1974)
320:Grain Belt Breweries
44:1876-1972, 2013-2015
680:. Retrieved 9/8/07.
562:Burbach, C. (2009)
520:"History of Omaha,"
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699:1909 advertisement
678:"Trays by Brewery"
585:2007-07-08 at the
568:Omaha World-Herald
172:Omaha World-Herald
158:Saratoga, Nebraska
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666:Beer Magazine. 22
626:Retrieved 9/7/07.
601:Retrieved 9/7/07.
541:Retrieved 9/3/07.
525:Retrieved 9/8/07.
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339:Ownership history
169:According to the
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769:Metz Brewery
764:Krug Brewery
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551:"Breweries."
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471:2013 - 2015
347:Legal owners
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307:Robert Storz
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260:World War II
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252:Fred Astaire
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131:World War II
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96:storzbrewing
77:Robert Storz
73:Adolph Storz
49:Headquarters
25:Company type
324:Minneapolis
244:soft drinks
71:(founder),
820:Categories
495:References
460:1967–1972
449:1933–1967
438:1917–1933
427:1901–1917
416:1891–1901
405:1884–1891
394:1876–1884
383:1865–1876
372:1863–1865
240:ginger ale
188:Operations
64:Key people
752:Breweries
741:breweries
739:Historic
356:Location
330:Reopening
312:antitrust
236:near beer
146:breweries
36:Beverages
583:Archived
478:See also
179:Building
119:Nebraska
83:Products
33:Industry
534:(1888)
302:Closure
272:bottles
232:lay off
212:Midwest
198:brewers
152:History
91:Website
41:Founded
28:Private
788:People
468:Omaha
457:Omaha
446:Omaha
435:Omaha
424:Omaha
413:Omaha
402:Omaha
391:Omaha
380:Omaha
286:Awards
266:Labels
194:Adolph
368:Omaha
353:Name
280:draft
127:beers
115:Omaha
112:North
359:Era
278:and
276:cans
246:and
205:beer
202:brew
143:Metz
141:and
135:Krug
106:The
98:.com
743:in
322:of
248:ice
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