104:(RTD) alcoholic beverage market in the preceding five years, and the product initially went out of stock upon its introduction. The initial launch was supported by two ads featuring Japanese characters of a sumo wrestler and a samurai warrior that play with a lemon to create the lemon juice for the premix. The ad campaign was awarded with three Australian Effie Awards in 2022.
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The brand was launched in
Australia in June 2021 under the name "−196", initially with a "Double Lemon" flavour packaged in 330 mL cans. The Double Lemon product has 6% ABV, 0.3 g sugar, and 122 calories per serving. The launch of −196 Double Lemon in Australia in 2021 was the largest
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Following the success of the Double Lemon flavour, Beam
Suntory launched a "Double Grape" flavour in Australia in October 2022. The Double Grape flavour comes in the same size cans and has the same ABV, and has 122 calories and has 0.0 g of sugar per serve.
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in Japan). The "zero" refers to what the manufacturer calls "sugar-free". According to nutrition labelling standards in Japan, a beverage product can be labelled as sugar-free as long as it does not exceed 0.5 g of sugar per 100 mL.
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and soda. The process produces a relatively low calorie and low sugar drink. As with many food and drink products available in Japan, new flavors are often released to coincide with the seasonality of different ingredients.
78:. Liquid nitrogen has a boiling point of −195.8 °C (−320 °F; 77 K), and hence the "−196 °C" in the name. The frozen whole fruit is then pulverized and soaked in
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66:. The "strong" portion of the name comes from the fact that the drinks have relatively high alcohol content (9%
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220:"Strong Zero: The Japanese 9% ABV low-cost cocktail in can that is becoming a cult favourite in the West"
58:. As with other types of chūhai, it is available in a variety of different flavors, and is often sold at
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301:"「－196°Cストロングゼロ」「－196°Cストロングゼロ〈DRY〉」—「やってみなはれ」の精神があればこそ｜飲食品でヒット商品をつくる｜J-Net21[中小企業ビジネス支援サイト]"
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423:"The Company Behind Japan's Strong Zero Is Bringing a New Double Grape −196 to Australia"
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355:"Skint Melbourne Sesh Weapons Are Buying All Of The City's Japanese Pre-Mixes"
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187:"Social media turns its back on Japan's beloved strong alcoholic beverages"
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162:"Suntory Global Spirits' Legendary Ready-To-Drink -196 Enters U.S. Market"
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331:"My Japan Trip 2017–2018: Drinking in Japan and Strong Zero"
82:. The final beverage contains the fruit juice,
475:"Minus 196 to launch new flavour in Australia"
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134:"Beam Suntory to launch new RTD in Australia"
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447:"The Australian Effie Awards 2022 Winners"
74:Strong Zero is made by freezing fruit in
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398:"Number one RTD launches new flavour"
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185:Michel, Patrick St (2020-01-18).
383:"-196 Extreme Japanese Spirit"
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454:Advertising Council Australia
329:Cabrera, David (2019-03-31).
307:(in Japanese). Archived from
278:(in Japanese). Archived from
396:Doherty, Ioni (2022-10-18).
247:"1本で酔える！｢高アルコール飲料｣の吸引力 | 食品"
160:Nelson, Kate (2024-09-16).
16:Japanese alcoholic beverage
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473:Young, Andy (2022-10-17).
421:Ward, Sarah (2022-09-30).
132:Hughes, Dan (2021-05-10).
38:. It is currently sold in
536:Premixed alcoholic drinks
526:Japanese alcoholic drinks
253:(in Japanese). 2018-04-20
218:Jones, Wil (2019-07-22).
100:launch in the Australian
22:(commonly referred to as
20:−196 °C Strong Zero
191:The Japan Times Online
166:Suntory Global Spirits
531:Japanese drink brands
272:"-196°Cストロングゼロ サントリー"
427:Concrete Playground
276:-196°Cストロングゼロ サントリー
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402:Drinks Trade
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62:and through
36:Beam Suntory
34:produced by
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48:Philippines
24:Strong Zero
515:Categories
484:2023-01-10
459:2023-01-10
432:2023-01-10
407:2023-01-10
365:2020-04-22
340:2020-04-22
315:2019-06-18
286:2020-04-22
257:2019-06-18
229:2020-04-22
204:2020-04-22
171:2024-09-21
143:2023-01-10
112:References
54:, and the
479:The Shout
251:東洋経済オンライン
199:0447-5763
138:The Shout
95:Australia
52:Australia
305:J-Net21
335:Medium
197:
84:shochu
46:, the
44:Taiwan
32:chūhai
450:(PDF)
88:vodka
40:Japan
195:ISSN
28:−196
224:Joe
68:ABV
26:or
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