112:"To survive in today’s rapidly changing world, products and services must not only anticipate change, but drive it. Businesses that don’t will lose market share to those that do. There have been many examples of strategic design breakthroughs over the years and in an increasingly competitive global market with rapid product cycles, strategic design is becoming more important".
51:, allowing ideas to become practical and profitable applications "that can be managed effectively, acquired, used and/or consumed by target audiences." Strategic design draws from the body of literature that emerged in recent years, which outline strategic design principles that provide insights and new methods in the areas of
27:'s innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. The discipline is mostly practiced by design agencies or by internal development departments.
47:. It redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions." The traditional concept of design is mainly associated with artistic work. The addition of the term strategic expands such conception so that creativity is linked with
161:'s global design division is focused most intently on designs that simplify technology experiences. This leads to lower manufacturing costs at a time when CEO Mark Hurd is pushing for cost-cutting.) Mark Hurd discussed HP's design strategy for determining environmental footprint of their supply chain.
168:, developed the core brand-design principle ″Balance of Reason & Feeling″ for Samsung Electronics, together with rational and emotional attributes, to guide design language within a comprehensive brand-design program that inspired differentiation and elevated the company's global image.)
35:"Traditional definitions of design often focus on creating discrete solutions—be it a product, a building, or a service. Strategic design is about applying some of the principles of traditional design to "big picture" systemic challenges like business growth,
81:
Businesses are the main consumers of strategic design, but the public, political and not-for-profit sectors are also making increasing use of the discipline. Its applications are varied, yet often aim to strengthen one of the following: product
72:
it can be used to manage risks by providing a structure that offers opportunities for collaboration, innovation and the creation of a mechanism to meaningfully address problems.
128:
that its disposable cameras were not intended to replace traditional cameras, but instead to meet specific needs, like weddings, underwater photography and others)
109:
Strategic design has become increasingly crucial in recent years, as businesses and organisations compete for a share of today's global and fast-paced marketplace.
1901:
421:
1970:
124:
Identifying the most important questions that a company's products and services should address (Example: John
Rheinfrank of Fitch Design showed
1975:
756:
1919:
714:
1929:
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Strategic Design MA course description, SRH Berlin
University of Applied Science (former Design Akademie Berlin)
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59:, and ownership. There are at least four factors that demonstrate the value of strategic design and these are:
1220:
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Prioritizing the order in which a portfolio of products and services should be launched (Example:
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it creates meaning, by effectively making the customer understand the product and its value; and,
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Krishnan, R.; Kumar, K., ″Capturing Value in Global
Markets: The Case of Samsung Electronics″,
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Chung, K.; Freeze, K., "Design
Strategy at Samsung Electronics: Becoming a Top-Tier Company″,
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it offers a way for firms to differentiate their products and services from the competition;
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turn an understanding of college students into a dorm room line designed by Todd Oldham)
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Strategic design can play a role in helping to resolve the following common problems:
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Integrating design as a fundamental aspect of strategic brand intent (Example:
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it affects consumer behavior through motivation by creating a perceptual value;
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761:
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311:
The
Strategic Designer: Tools & Techniques for Managing the Design Process
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48:
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ecosystem slowly over time, rather than launching all of its pieces at once)
2300:
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40:
372:
Design
Management Institute Case Study - Harvard Business School Publishing
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Connecting design efforts to an organization's business strategy (Example:
1431:
478:
360:
http://www.hp.com/hpinfo/globalcitizenship/08gcreport/pdf/hp_fy06_gcr.pdf
2052:
1980:
590:
1811:
462:
151:
20:
284:
Advertising
Research: The Internet, Consumer Behavior, and Strategy
523:
385:
SCMS Journal of Indian
Management - Indian Institute of Management
125:
83:
1563:
147:
2016:
1719:
1164:
491:
435:
431:
131:
Translating insights into actionable solutions (Example:
417:
Strategic design as described by Tim Brown, CEO of IDEO
396:
Chung, K.; Hardy, T.; So, S., ″Strategic
Realization″
1953:
1912:
1855:
1745:
997:
916:
832:
740:
622:
502:
308:
286:. Chicago: Marketing Classics Press. p. 5.
447:
8:
261:. New York: Palgrave Macmillan. p. 4.
2013:
1742:
1716:
1161:
499:
488:
454:
440:
432:
348:Silicon Valley / San Jose Business Journal
1971:Good Design Award (Museum of Modern Art)
422:Definition of strategic design by INDEX:
346:Duan. M., ″Getting jump on good ideas″,
235:
19:is the application of future-oriented
1976:Good Design Award (Chicago Athenaeum)
257:Holland, Ray; Lam, Busayawan (2014).
7:
23:principles in order to increase an
1920:American Institute of Graphic Arts
14:
1930:Design and Industries Association
315:. Avon, MA: Simon and Schuster.
1925:Chartered Society of Designers
1:
1996:Prince Philip Designers Prize
639:Architectural lighting design
246:. Helsinki Design Lab, Sitra.
1802:Electronic design automation
1785:Virtual home design software
757:Automotive suspension design
166:Tom Hardy, Design Strategist
661:Environmental impact design
244:"What is Strategic Design?"
2354:
1940:International Forum Design
1310:Engineering design process
387:, October - December 2005.
2275:
2023:
2012:
1741:
1715:
1171:
1160:
1062:Integrated circuit design
984:Stage/set lighting design
873:Hardware interface design
789:Hardware interface design
498:
487:
469:
401:Design Management Journal
259:Managing Strategic Design
1897:Industrial design rights
1885:Fashion design copyright
1797:Design quality indicator
1246:Creative problem-solving
1037:Electrical system design
893:Sonic interaction design
804:Photographic lens design
678:Healthy community design
2093:New product development
2058:Enterprise architecture
1986:IF Product Design Award
1945:Design Research Society
1497:Reliability engineering
307:Holston, David (2011).
282:Zinkan, George (2011).
1549:Top-down and bottom-up
898:User experience design
799:Packaging and labeling
772:Electric guitar design
710:Landscape architecture
94:, corporate branding,
2078:Innovation management
1961:European Design Award
1727:Intellectual property
1544:Theory of constraints
1507:Responsibility-driven
1347:For manufacturability
1251:Creativity techniques
1089:Nuclear weapon design
903:User interface design
767:Corrugated box design
688:Interior architecture
2123:Unintelligent design
2103:Philosophy of design
1817:Design specification
1770:Comprehensive layout
1342:For behaviour change
1315:Probabilistic design
1077:Power network design
614:Visual merchandising
571:Instructional design
549:Postage stamp design
224:User-centered design
219:U.S. Army Strategist
204:Instructional design
2043:Creative industries
1966:German Design Award
1875:Design infringement
1760:Architectural model
1099:Organization design
1094:Nucleic acid design
1042:Experimental design
595:Traffic sign design
88:product development
2108:Process simulation
2083:Intelligent design
1407:Intelligence-based
1402:Integrated topside
1332:Framework-oriented
1017:Behavioural design
888:Information design
566:Information design
350:, 12 January 2007.
92:corporate identity
2325:
2324:
2271:
2270:
2038:Conceptual design
2008:
2007:
2004:
2003:
1991:James Dyson Award
1847:Website wireframe
1837:Technical drawing
1711:
1710:
1559:Transgenerational
1300:Ecological design
1176:Activity-centered
1156:
1155:
1152:
1151:
1134:Spacecraft design
928:Public art design
866:Video game design
844:Experience design
814:Production design
794:Motorcycle design
752:Automotive design
656:Ecological design
534:Film title design
199:Industrial design
184:Design management
179:Experience design
2345:
2317:
2310:
2303:
2296:
2289:
2282:
2014:
1891:Geschmacksmuster
1865:Community design
1743:
1717:
1477:Process-centered
1273:Design–bid–build
1241:Cradle-to-cradle
1221:Concept-oriented
1162:
1139:Strategic design
1109:Processor design
1084:Mechanism design
1052:Geometric design
1012:Algorithm design
952:Jewellery design
883:Immersive design
777:Furniture design
722:Landscape design
500:
489:
456:
449:
442:
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404:
394:
388:
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336:Strategic Design
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104:service delivery
17:Strategic design
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2068:Futures studies
2019:
2000:
1949:
1908:
1857:
1851:
1737:
1736:
1707:
1613:Value sensitive
1603:User innovation
1482:Public interest
1447:Object-oriented
1167:
1148:
1129:Software design
1119:Research design
1072:Physical design
1027:Database design
1001:
999:
993:
969:Property design
964:Game art design
918:
912:
835:
828:
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693:Interior design
644:Building design
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194:Design thinking
175:
159:Hewlett-Packard
133:Jump Associates
100:business models
79:
33:
12:
11:
5:
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2133:Wicked problem
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2018:Related topics
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1581:Usage-centered
1578:
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1574:Design for All
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1554:Transformation
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1502:Research-based
1499:
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1467:Platform-based
1464:
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1417:KISS principle
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1327:Fault-tolerant
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1322:Error-tolerant
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1305:Energy neutral
1302:
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1261:Design fiction
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1114:Protein design
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1104:Process design
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1067:Circuit design
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989:Textile design
986:
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956:
955:
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949:
947:Costume design
942:Fashion design
939:
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824:Service design
821:
819:Sensory design
816:
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809:Product design
806:
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774:
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727:Spatial design
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705:Keyline design
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671:Computer-aided
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539:Graphic design
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529:Exhibit design
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411:External links
409:
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405:
403:, Winter 2000.
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45:climate change
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2161:architectural
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2048:Cultural icon
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2118:STEAM fields
2088:Lean startup
2073:Indie design
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1856:Intellectual
1608:Value-driven
1586:Use-centered
1492:Regenerative
1472:Policy-based
1432:Mind mapping
1337:For assembly
1278:Design–build
1196:By committee
1181:Adaptive web
1138:
979:Sound design
937:glass design
935: /
920:applied arts
861:Level design
732:Urban design
683:Hotel design
634:Architecture
609:Video design
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2033:Concept art
1842:HTML editor
1522:Sustainable
1357:For testing
1201:By contract
1057:Work design
1032:Drug design
1004:engineering
878:Icon design
856:Game design
834:Interaction
782:Sustainable
715:Sustainable
604:Type design
581:Photography
576:News design
519:Book design
514:Advertising
493:Disciplines
37:health care
2316:Wiktionary
2309:Wikisource
2263:technology
2233:principles
1832:Storyboard
1658:management
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1618:Privacy by
1457:Parametric
1427:Metadesign
1397:Integrated
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1372:Generative
1367:Functional
1236:Continuous
1231:Contextual
1206:C-K theory
1166:Approaches
908:Web design
762:CMF design
742:Industrial
600:Typography
230:References
144:Apple Inc.
49:innovation
31:Definition
2302:Wikiquote
2288:Wikibooks
2238:rationale
2203:knowledge
2178:education
2098:OODA loop
1822:Prototype
1807:Flowchart
1765:Blueprint
1633:computing
1569:Universal
1517:Safe-life
1422:Low-level
1412:Iterative
1392:Inclusive
1377:Geodesign
1268:Defensive
1216:Co-design
1186:Affective
96:operating
57:consuming
41:education
2332:Category
2295:Wikinews
2228:paradigm
2208:language
2188:engineer
2183:elements
2173:director
1858:property
1703:thinking
1693:strategy
1678:research
1638:controls
1596:Empathic
1527:Systemic
1487:Rational
1442:New Wave
1256:Critical
479:Designer
173:See also
116:Examples
84:branding
2281:Commons
2253:studies
2198:history
2166:student
2151:classic
2139:Design
2053:.design
1981:Graphex
1683:science
1673:pattern
1668:methods
1643:culture
1626:Design
1437:Modular
1290:Diffuse
1211:Closure
933:Ceramic
591:Signage
474:Outline
374:, 2008.
135:helped
2338:Design
2258:studio
2243:review
2223:museum
2146:change
1954:Awards
1827:Sketch
1812:Mockup
1792:CAutoD
1733:Awards
1698:theory
1688:sprint
1663:marker
1628:choice
1002:&
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544:Motion
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463:Design
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152:iTunes
137:Target
102:, and
43:, and
21:design
2141:brief
2028:Agile
1747:Tools
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1362:For X
998:Other
917:Other
126:Kodak
2218:load
2213:life
2193:firm
1780:CAID
1648:flow
1564:TRIZ
1452:Open
317:ISBN
288:ISBN
263:ISBN
148:iPod
98:and
1775:CAD
1755:AAD
1532:SOD
1512:RWD
1382:HCD
849:EED
698:EID
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