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in 1924 and again in 1929–1931. Supertone was one of several record disc brand names marketed by Sears. Supertone records were initially made by the
Fletcher Record Company in 1924. The discs produced by Fletcher included midwestern dance bands. When Fletcher failed in mid–1924, Bridgeport Die &
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supplied pressings until late 1927–early 1928, when
Columbia's Harmony division started a 1000–S series of Supertone records until mid–1928 when Sears restarted their Supertone series (then Straus & Schram Supertone's renamed Puritone).
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Sears did not register the
Supertone brand name for record production, and after Sears discontinued marketing the records, the Chicago store Straus & Schram used the name, exclusively selling records produced by
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to produce
Supertone Records, which lasted through 1931. The 1928–1930 Gennett pressed Supertone discs are most commonly seen. The earlier versions, as well as the short-lived Brunswick versions, are quite scarce.
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Sears claimed and marketed the brand again in 1928. Between 1928 and through 1930,
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242:"78 rpm RECORDS: THE SEARS ROEBUCK 78 RECORD LABELS, 1905-1950"
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Machine
Company began producing Supertone discs in late 1924.
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303:Record labels owned by Sears, Roebuck and Company
165:in the 1920s. Supertone Records were marketed by
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298:Defunct record labels of the United States
202:pressed Supertone Records using their own
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47:adding citations to reliable sources
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190:between 1925 and 1928. In 1926,
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208:Brunswick Radio Corporation
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281:on the Internet Archive's
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246:www.mainspringpress.com
180:Scranton Button Company
240:Sutton, Allan (2007).
274:at Wikimedia Commons
221:List of record labels
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58:"Supertone Records"
308:Jazz record labels
279:Supertone Records
272:Supertone Records
270:Media related to
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149:Location
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