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Barr then sought to create technology to instantly produce advanced analytics that would use the company’s existing work in video logging and tagging. Along with friend Scott
Mossman, Barr founded Quantified Scouting Service (QSS) in 1998. QSS produced computer-generated reports – accessible by teams
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In 2004, Barr renamed the company
Synergy Sports Technology and brought in computer scientist Nils Lahr. Barr and Lahr developed the breakthrough application software and streaming media technology that allowed loggers to undertake the rapid video-data syncing and upload that laid the foundation for
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Synergy's analysts and automated camera tracking systems monitor and catalog player actions in 75,000 basketball games a year. The company then analyzes the data, producing analyses across indicators including play types, player behaviors and game situations. The company provides analyses in various
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In 2008, Synergy reached multi-year licensing agreement with the
National Basketball Association to give NBA.com, NBA.tv, and the NBA’s television partners access to Synergy products and services. The same year, the company also announced a partnership with EA Sports to incorporate Synergy’s data
373:. Barr first worked with engineers to develop a digital post-production editing system to speed up collecting, cataloging, and editing hundreds of hours of game film used for training. While the resulting technology achieved its goal, it still required teams to compile, edit and tag the footage.
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began developing the technologies that evolved into
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Synergy's NBA archives span back to the 2004 season. After being named as the Most
Valuable Player at the
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through dial-up technology – revealed every player’s offensive tendencies.
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Synergy collaborates with basketball leagues including the
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as well as sports media and marketing companies such as
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forms, such as diagrams of play calls and custom APIs.
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509:"Stay Connected with Synergy Sports in NBA LIVE 15"
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322:credited Synergy with improving his performances.
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50:Learn how and when to remove these messages
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412:. 2023-03-31
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347:ABC Sports
320:Chris Paul
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306:Overview
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