34:
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Studebaker exited the auto manufacturing and sales business in 1966 and launched new strategies to expand and develop its other corporate business units including the
Studebaker petroleum division. Under the new Studebaker strategy, STP sales continued to grow. to the point where it was spun off
335:, but their deal almost fell apart before their first race. Granatelli insisted the car be STP day-glo red. Petty held out for his iconic Petty blue, and neither would budge. The resulting two-tone red and blue scheme became more famous than either color alone.
178:
of STP to help raise the product’s image. At the same time, Granatelli became the public face of STP, often wearing a white suit emblazoned with the red oval STP logo to races, distributing thousands of all-weather STP stickers. Granatelli ran two
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order that required it to have scientific backing for certain statements and prohibited making false claims. In 1978, it paid a $ 500,000 civil penalty over claims. In 1995, STP paid $ 888,000 to settle
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Chemical
Compounds was founded in 1953 by three businessmen, Charles Dwight (Doc) Liggett, Jim Hill and Robert De Hart, with $ 3,000 in start-up capital in
858:
159:. Their sole product was STP Oil Treatment; the name was derived from “Scientifically Treated Petroleum”. In 1961, the company was acquired by the
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Studebaker briefly tied STP into its advertising as an abbreviation for “Studebaker Tested
Products”. However, Studebaker-Packard CEO
671:
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bought the
Spectrum's auto care brands (including Armor All, A/C Pro and STP) for $ 1.25 billion in cash and stock.
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816:
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354:. STP and the Petty family hold the second-longest relationship in automobile racing history (1972–2000) (
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591:"STP To Pay $ 888,000 Civil Penalty To Settle Charges Over Ad Campaign For STP Engine Treatment"
251:. It named the business Armored AutoGroup. In April 2015, the Armored AutoGroup was acquired by
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221:, were subject to a leveraged buyout. The resulting company, First Brands, was purchased by
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the next year. In 1986, Union
Carbide's auto products, which included Prestone and
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539:"HRG Group, Inc. Announces Armored AutoGroup Acquisition By Spectrum Brands"
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681:(Press release). Martinsville, Virginia. February 21, 2013. Archived from
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was hired to drive. The team competed in a total of five races running a
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In August 2012, STP announced that it would be the title sponsor of the
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STP sponsored Petty through the end of his driving career in 1992, then
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397:
237:
218:
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426:"Energizer adds Armor All, STP brands in $ 1.25 billion Spectrum deal"
350:' famous #43. That partnership ended shortly after its acquisition by
719:
672:"Iconic Motorsports Brands STP and Martinsville Speedway Join Forces"
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felt that STP could one day outpace its parent company and recruited
205:
into a publicly traded company in 1969. In 1976, it was acquired by
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was made of the 1964 and 1965 races, centering on the Novis.
228:
In the fall of 2006, STP fuel additives began being used in
195:
were the drivers. An hour-long black and white film called
571:. Washington. Bloomberg Business News. December 4, 1995
372:
On
February 21, 2013, STP announced a return to NASCAR
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chassis, their best result being a third place at the
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Non-renewable resource companies established in 1953
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384:along with a return as primary sponsor of the
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292:Involvement in motor racing and sponsorships
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728:
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32:
25:
864:Automotive companies of the United States
652:. Concord, North Carolina. August 9, 2012
376:sponsorship in a multi-year deal for the
565:"U.S. Settlement Reached on STP Oil Ads"
869:Chemical companies of the United States
413:
327:. In 1972 Granatelli agreed to sponsor
135:. The name began as an abbreviation of
23:American automotive products brand name
884:American companies established in 1953
512:"Marathon Gasoline with STP Additives"
358:and his son Brandon were sponsored by
7:
889:Energy companies established in 1953
362:for two years longer (1979–2009)).
859:Oil companies of the United States
597:. December 1, 1995. Archived from
537:HRG Group, Inc. (April 28, 2015).
315:founded the STP Formula One Team.
232:gasolines, likely to compete with
14:
137:Scientifically Treated Petroleum
438:from the original on 2019-04-25
276:charges of false advertising.
213:in 1984. Beatrice sold STP to
209:which itself was purchased by
161:Studebaker-Packard Corporation
139:. The brand has been owned by
1:
424:Balu, Nivedita (2018-11-15).
306:Phoenix International Raceway
874:Companies based in Missouri
646:"STP Becomes Title Sponsor"
369:Sprint Car Series in 2013.
284:STP Oil Treatment contains
925:
380:starting April 7, 2013 at
288:as an anti-wear additive.
15:
817:Eveready Industries India
545:(Press release). New York
392:. STP also sponsored the
386:Richard Petty Motorsports
31:
796:Eveready Battery Company
595:Federal Trade Commission
390:2013 STP Gas Booster 500
274:Federal Trade Commission
119:is an American brand of
325:1970 Spanish Grand Prix
249:Avista Capital Partners
838:Edgewell Personal Care
308:
121:automotive aftermarket
516:MarathonPetroleum.com
400:from 2011 to 2013 at
382:Martinsville Speedway
299:
267:In 1976, STP faced a
243:In 2010, Clorox sold
185:1964 Indianapolis 500
143:since November 2018.
123:products, especially
909:St. Joseph, Missouri
812:Eveready East Africa
457:"The history of STP"
402:Chicagoland Speedway
286:zinc dithiophosphate
47:performance products
18:STP (disambiguation)
16:For other uses, see
770:Energizer Batteries
461:studebaker-info.org
378:STP Gas Booster 500
269:consumer protection
28:
879:Energizer Holdings
775:Eveready Batteries
751:Energizer Holdings
569:The New York Times
309:
300:The #43 driven by
141:Energizer Holdings
56:Energizer Holdings
846:
845:
492:on March 10, 2015
374:Sprint Cup Series
348:Petty Enterprises
321:March Engineering
311:In 1970, STP CEO
198:Way of a Champion
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86:Armored AutoGroup
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713:Official website
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518:. August 6, 2012
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488:. Archived from
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367:World of Outlaws
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621:"Richard Petty"
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482:"FAQs: General"
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388:No. 43 for the
356:Kenny Bernstein
313:Andy Granatelli
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253:Spectrum Brands
172:Andy Granatelli
168:Sherwood Egbert
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90:Spectrum Brands
80:Previous owners
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543:PRNewswire.com
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503:
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394:Xfinity Series
340:Bobby Hamilton
317:Mario Andretti
302:Bobby Hamilton
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211:Beatrice Foods
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280:Oil treatment
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215:Union Carbide
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189:Jim Hurtubise
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181:Novi specials
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133:oil additives
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66:United States
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789:Subsidiaries
779:
690:. Retrieved
683:the original
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666:
654:. Retrieved
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640:
628:. Retrieved
624:
615:
603:. Retrieved
599:the original
585:
573:. Retrieved
568:
559:
547:. Retrieved
542:
532:
522:February 27,
520:. Retrieved
515:
506:
494:. Retrieved
490:the original
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476:
464:. Retrieved
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451:
440:. Retrieved
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283:
266:
263:Legal issues
242:
227:
203:
196:
165:
150:
136:
116:
115:
41:Product type
247:and STP to
193:Bobby Unser
899:Motor oils
853:Categories
805:Affiliates
442:2019-06-26
434:. London.
408:References
240:additive.
153:St. Joseph
131:and motor
125:lubricants
72:Introduced
45:Automotive
765:Armor All
360:Budweiser
331:champion
257:Energizer
245:Armor All
225:in 1998.
129:motor oil
758:Products
692:July 31,
656:July 31,
630:July 31,
605:July 31,
575:July 31,
549:July 31,
496:July 31,
466:July 31,
436:Archived
230:Marathon
157:Missouri
127:such as
679:STP.com
625:STP.com
486:STP.com
431:Reuters
398:STP 300
238:Techron
234:Chevron
219:Simoniz
183:at the
174:as the
147:History
99:Website
62:Country
352:Clorox
342:, and
329:NASCAR
223:Clorox
207:Esmark
826:Other
686:(PDF)
675:(PDF)
396:race
52:Owner
694:2016
658:2016
632:2016
607:2016
577:2016
551:2016
524:2013
498:2016
468:2016
191:and
108:.com
106:.stp
75:1954
780:STP
346:in
304:at
236:'s
176:CEO
117:STP
104:www
27:STP
855::
677:.
648:.
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567:.
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484:.
459:.
428:.
416:^
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634:.
609:.
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445:.
20:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
