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Santana Motor

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584:(which owned Land Rover), Santana's were often better placed than Land Rover was to deal with these failings. This meant that Santana began to engineer its own solutions to common problems into the models it produced and thus arose a degree of originality in Santana's models compared to Land Rover's original products – a trend that led to the company's position today. Up to the late 1980s the Santana models – supposed to be quickly and cheaply built versions of Land Rover's own product - often ended up being improved when compared to Land Rover's own vehicles. For instance, Santana models featured anatomical seats, disc-brakes, turbo diesel engines, taper-leaf springs, coil springs, and civilian-specification Forward Control versions before the Land Rover equivalents and there was even a civilian version of the 1016: 1004: 742: 992: 941: 694: 1032: 642: 1080: 769:, Santana ended its relationship with Suzuki in 2009 and from that moment it no longer made any Suzuki car under licence. The ending of the partnership with Santana meant that in many countries like Spain, Suzuki no longer provided customer support for cars made by Santana under the Suzuki licence and brand, and directed owners to Santana because it considered them to be Santana cars. This represented a serious problem for owners of many Suzuki models that were exclusively made by Santana (such as the 554: 1068: 972: 1056: 1044: 2028: 27: 957: 844: 506: 801: 1532: 592: 311: 293: 273: 253: 233: 213: 189: 2038: 608:
region's largest automotive market and the largest in the region for Land Rover. Secondary to sanctions put in place after the revolution in Iran, Land Rover was unable to sell directly to Iran or to Land Rover's long-time partner in the country, Morattab Khodro. Parts and complete knockdown kits were sold to Iran through Santana.
638:. Although many of its products like the Santana Series VI/2500 were still visually similar to those of the Land Rover range the company moved even closer to Suzuki in 1991 when Suzuki gained a 49% stake in the company, becoming the controlling shareholder. A name change followed to Santana Motor, SA in the same year. 607:
The two companies continued to share most components and coordinate global sales in certain markets, with Santana continuing to sell to South America, Central America, Spain, and parts of Africa. Land Rover and Santana had a unique relationship with other markets as well, including Iran. Iran was the
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and the Land Rovers were built up from this 'kit' at the Santana factory in Spain. From 1960 to 1961 a growing percentage of parts started being manufactured in Spain. By 1968 100% of the vehicles components were locally produced. Apart from minor details (electric system, rear tailgate) the Spanish
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When Santana broke with Suzuki, Suzuki kept the distribution network that had been created by Santana over the preceding decades. From then onwards, Santana was not able to sell the cars that it was manufacturing under its own brand name, nor through its established dealers. Only the access to the
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The new company, Windar, built a plant in Linares with a total surface area of 10,000 square meters, which was used for the assembly of sections of towers for Gamesa's latest generation wind turbines. This production plant had a capacity of 800 tower sections per year, already employed more than a
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agreed to launch a joint industrial project for the manufacture of components for renewable energy equipment at the Linares plant. To this end, the two firms formed a new investee company, Aemsa Santana, in which Gamesa was the majority shareholder with 70% and Santana Motor participated held the
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From 1968 Santana began to develop its own versions of the Land Rover Series Models, developing new engines and new models and this close relationship with Land Rover led the company to change its name from "Metalúrgica de Santa Ana, SA" to "Land Rover Santana, SA". From 1964 until the mid-1970s,
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bought the entirety of the company from Suzuki; but this nationalisation of Santana quickly led to great financial difficulties, and by 2001 it registered losses of over €300 million. To compensate for this, the company launched its own off-road vehicle, the Aníbal, which was commissioned by the
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The presence of Gamesa and Grupo Daniel Alonso in the industrial complex in Linares was a great boost for Santana Motor, not only to maintain the industrial activity that it had until now, but also to open a new production line that enabled the consolidation of employment levels. Likewise, this
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seemed to have completely ceased as it was now only producing licensed Suzuki models and production of the Santana Series VI/2500 - the last Santana with visual similarities to Land Rover's current utility equivalent, now sold as the Defender - ended in 1994. The end of production of the Series
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In 1989, after financial difficulties forced Land Rover to cancel its participation in Santana Motor, the company began to market versions of the Land Rover under the Santana brand, such as the Santana 2500, an off-road vehicle that had broad appeal throughout Spain's varying terrain during the
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Nevertheless, the company continued to manufacture new models of cars for Suzuki. Suzuki signed a new licence contract with an agreement to produce new diesel-engined Santana-built models of Suzuki off-roaders. In 1997 this contract was extended until 2006. Additionally, Santana's continuous
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In 1962 the company became responsible for promoting the Santana and Land Rover brands in Central and South American Markets as well as Africa. CKD kits were also supplied to the Moroccan and Costa Rican markets by the company. Because of the harsh working lives vehicles endured in these
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in 1983. The newer Land Rover 110 and 90 were, in some markets, directly competing against Santana's for the first time. Santana's continued to offer a more robust platform with leaf springs (instead of coil springs found on defender models) and heavier-duty axels.
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and Santana agreed to start up a joint industrial project for the manufacture of wind towers in various production centres in Spain, including that of Linares. This agreement led to the constitution of a company called Windar, of which Aemsa-Santana was a part.
933:, essentially a rebadged and rebranded PS-10) – rebadged and restyled version of the Santana PS-10. In 2010, the sales of the Iveco Massif were not as expected and Iveco decided to stop the agreement with Santana. 788:, decided to close the Santana Motor company and its car factory and 1,341 people were laid off or retired prematurely. From 6,692 cars made in 2007, the company manufactured 1,197 in 2009 and as few as 769 in 2010. 852:
Santana Series III: 1978–1983 (a version of the Land Rover Series III with improvements carried out to common flaws of the model by the Santana Company themselves, including a 75-horsepower turbocharged 2.5 Diesel
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environments, customer feedback on the range meant that Santana were often far more aware of each model's failings than the Land Rover company itself was. Because of the tight financial position in this period of
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where they have been auctioned for relatively high prices. Their similarity to the scarce original Land Rover-series cars and their longevity have made Santanas desirable amongst collectors and an icon of
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under licence. An agreement was reached in 1956 and production began in 1958 it was licensed to build Land Rover models. The Santana Motor company built Series Land Rovers under licence in CKD form (
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in its factory in Linares sold under the name "Land Rover Santana". It manufactured various comparable models, which were enormously popular among Spanish farmers and ranchers, and exported many to
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In March 1995, Suzuki decided to divest from Santana. Suzuki kept the distribution network under the exclusive name of Suzuki and sold the car factory to the Government of the Region of
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The arrival on the market of new off-road models and a certain technological obsolescence led Santana to seek international alliances, which were found in 1985 with the Japanese brand
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It was originally created in 1956 as "Metalúrgica de Santa Ana, S.A." to manufacture agricultural machinery, but soon, in 1961, it began to produce off-road cars under licence from
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The company was founded as "Metalúrgica de Santa Ana, SA" and originally manufactured agricultural equipment. The company was set up with a start up of just 3 million
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design led to the production of the PS-10. The PS-10 was released as a concept vehicle in 1999, but production of the PS-10 did not actually begin until 2002.
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VI/2500 was forced by the new owners Suzuki who restructured the company and the production machinery and tooling for the Series VI/2500 was sold to
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1990s. The last models manufactured under the name "Land Rover Santana" were sent at the request of the Spanish Government as a donation to
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car company in 1956 in an attempt to get a licensing agreement to build Land Rover Series models in their factory, in a similar way to the
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for the first time of a large company dedicated, among other activities, to the design, manufacture and maintenance of wind turbines.
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in the early 1980s when Suzuki bought a 20% stake in the company and from 1986 Santana started to produce licensed versions of
734:, a rebadged and restyled version of the Santana PS-10. The Santana produced Massif would go into direct competition with the 1441: 1264: 881: 874: 856:
Santana Series IV (also known as Santana 2.500): 1983–1994 (Santana's answer to Land Rover's launch of the 90 and 110 range).
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region of Southern Spain. The company decided to expand beyond its original products line and entered into talks with the
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announced that it had signed an option to buy Andalusian government-owned Santana Motor, depending on the success of the
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hundred workers and reached 120 when the plant was at full capacity, with an investment of approximately €4 million.
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and Santana signed a long-term agreement to co-develop products. The first offshoot of this co-production was the
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In 1994 Morattab Khodro purchased the entire production line for the Santana 2500 DL and DC range of vehicles.
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commercial network of Iveco would have allowed the company to go on. By 2010, however, sales of the
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built Land Rover were identical to their Solihull counterparts and their quality was comparable.
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https://www.webcitation.org/5knsizHB8?url=http://www.geocities.com/guide2landrover/santana.html
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Santana 3500 DL: 1989–1992 (3.5 liter, 6 cylinder engine on the long wheelbase version only)
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Santana Milita: 1969–? (Santana's equivalent of Land Rover's military vehicle - the
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Santana Ligero: 1980–? (A civilian version of the Militar, on the 88-inch chassis).
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Land Rover and Santana Motor Company ended their non-competitive agreement with
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The first Land Rover Santana manufactured in Linares: Series 2 SWB (1961-1974)
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were not as expected and Iveco decided to end the agreement with Santana.
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In 1990 Land Rover and Santana terminated their licensing agreement.
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Today, Santana vehicles are highly sought after, particularly in the
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Ginés Donaire, "Santana, 10 años de un motor gripado en Linares" in
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Santana 1300 Forward Control 1967-1978 (equivalent to Land Rover's
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Design, manufacture and distribution of Santana cars and components
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From 2006 to 2009, Santana produced cars under agreement with
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called the "Ligero" which was never released by Land Rover.
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convertible), for which it is now difficult to find parts.
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With the change of industrial partner from Suzuki to Fiat-
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A Short History and Timeline of the Santana Motor Company
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Santana Motors chiude, addio anche ai fuoristrada Iveco
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Subsequently, in June 2007, the Daniel Alonso Group of
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Vehicle manufacturing companies disestablished in 2011
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were manufactured under this agreement. In 1995, the
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Santana 2000 fire truck with A128 bodywork by FIMESA
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Santana 2000 Forward Control: 1978–? (equivalent to
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The Santana Motor Company began a relationship with
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kits); essentially parts were shipped over from the
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Vehicle manufacturing companies established in 1956
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Land Rover World Magazine July 2005, pp. 66–72
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Archived from 1156:"Santana Annual Report 2010" 1127:. El Confidencial. July 2009 569:Santana also manufactured a 1488:Santana Motor Official site 1476:Santana Motor Official site 67:; 70 years ago 2114: 2073:Car manufacturers of Spain 946:Land Rover Santana Series 832:Santana Series II: 1958–61 595:Santana PS-10 5-door model 430:, as were a few others to 2022: 1543: 1302:Land Rover World Magazine 1195:(3rd ed.), Longman, 838:Santana Commer: 1964–197? 24: 1191:Wells, John C. (2008), 997:Santana 88 Súper (1983) 929:(produced jointly with 761:Closure and liquidation 2068:Companies of Andalusia 890:Santana Cazorl: 1982–? 877:, with local bodywork) 848: 746: 698: 646: 596: 586:Land Rover Lightweight 576:for the local market. 565: 563:Land Rover 88 Series 3 510: 485:the 16 February 2011. 1172:. El Mundo. July 2012 846: 744: 696: 644: 594: 556: 543:Complete Knocked Down 508: 441:. Models such as the 399:, in the province of 1989:Barcelona Motor Show 1755:Nissan Motor Ibérica 1750:Mercedes-Benz España 1424:. September 16, 2008 1422:italiaspeed.com/2008 1073:Santana PS-10 pickup 813:adding missing items 529:company in Belgium, 1591:Carrocera Castrosua 1548:Automotive industry 1304:: 66–72. July 2005. 1284:, February 18, 2011 1269:, February 18, 2021 868:IIb Forward Control 736:Land Rover Defender 675:Land Rover Defender 673:development of the 630:models such as the 477:, most notably the 340:Santana Motor, S.A. 305:Number of employees 84:Government of Spain 21: 20:Santana Motor, S.A. 1966:Gestamp Automoción 1765:Volkswagen Navarra 1558:Transport in Spain 849: 847:Santana Series III 811:; you can help by 747: 699: 647: 597: 574:walk-through truck 566: 511: 455:Junta de Andalucía 392:[sanˈtana] 256:(€42.026) million 2050: 2049: 1994:Madrid Motor Show 1760:Stellantis España 1719: 1718: 1454:"Santana 3500 Dl" 1240:"LR-Mad: Santana" 893:Santana Anibal / 829: 828: 722:Iveco cooperation 337: 336: 317: 299: 279: 259: 239: 219: 195: 183:Production output 172:electric vehicles 159: 97:February 16, 2011 93:February 16, 2011 2105: 2040: 2039: 2030: 2029: 1659: 1553:Economy of Spain 1535: 1534: 1523: 1516: 1509: 1500: 1458: 1457: 1450: 1444: 1439: 1433: 1432: 1430: 1429: 1414: 1408: 1407: 1405: 1404: 1395:. Archived from 1385: 1379: 1378: 1376: 1375: 1366:. Archived from 1356: 1350: 1345: 1339: 1338: 1336: 1334: 1325:. Archived from 1323:www.lr-mad.co.uk 1315: 1306: 1305: 1300:"Anibal Charm". 1297: 1286: 1277: 1271: 1262: 1256: 1255: 1253: 1251: 1236: 1230: 1229: 1227: 1226: 1220:santana-motor.es 1212: 1206: 1205: 1188: 1182: 1181: 1179: 1177: 1166: 1160: 1159: 1152: 1137: 1136: 1134: 1132: 1121: 1115: 1114: 1106: 1082: 1070: 1058: 1046: 1034: 1018: 1006: 994: 974: 959: 943: 824: 821: 803: 802: 796: 394: 389: 382: 376: 375: 372: 371: 368: 365: 362: 359: 356: 353: 350: 333: 330: 328: 315: 313: 312: 297: 296:€33.677 million 295: 294: 288: 277: 275: 274: 268: 257: 255: 254: 237: 235: 234: 226:Operating income 217: 216:€12.249 million 215: 214: 193: 191: 190: 176:automotive parts 153: 100: 98: 75: 73: 68: 38:Sociedad Anónima 29: 22: 2113: 2112: 2108: 2107: 2106: 2104: 2103: 2102: 2053: 2052: 2051: 2046: 2018: 1981: 1975: 1949: 1775: 1769: 1727: 1726:companies with 1725: 1715: 1663: 1657: 1568: 1562: 1539: 1529: 1527: 1472: 1462: 1461: 1452: 1451: 1447: 1440: 1436: 1427: 1425: 1416: 1415: 1411: 1402: 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Index


Sociedad Anónima
Automotive
Government of Spain
Linares
Jaén
Spain
Europe
Africa
Middle East
Latin America
chairman
Automobiles
electric vehicles
automotive parts
Operating income
Net income
Total assets
Total equity
www.santana-motor.es
/sænˈtænə/
san-TAN
[sanˈtana]
Linares
Jaén
Land Rover
South America
North Africa
Middle East
Colombia

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