195:. As an example, she told one reporter, "It wasn't until after my second wedding that I realized what I had missed in not wearing a lovely, flowing, white wedding gown." After acknowledging her sentimental nature, she continued: "When my wedding scene ... came into the script, I went out and bought a beautiful wedding gown. And I was married over the air in it. The way I had always wanted to be married in real life. It was beautiful."
176:, who was the first actress to play Brenda Cummings, was a veteran of Broadway plays when the show began. She first appeared in a Broadway production at age 3 and was in another when she was 5. Menken progressed to more substantial roles by the time she was a teenager and "hrough the mid-1920s, she presented a string of powerful performances in challenging dramas." Thus, a newspaper article about
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Cross-marketing, in which each of two entities promotes the other's product or service, was used to the mutual benefit of radio programs and magazines in the era of old-time radio. Radio historian Elena
Razlogova wrote: "The networks and magazines perfected the cross-marketing common among department
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The program told "he dramatic story of Brenda
Cummings and the problems that arise within her family when she marries Grant Cummings, her second husband." Widow Brenda's marriage to wealthy Grant Cummings produced problems on two levels—her son and daughter didn't want to accept Grant as their new
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People at the magazine and the program coordinated promotion of efforts related to the tie-ins. Razlogova cited one example, when the magazine printed a full-page portrait of Brenda
Cummings that was promoted on the radio show, "giving the listener no opportunity to miss either event." She added,
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magazine exemplified such cross-marketing. The magazine's
January 1940 issue carried the first installment of a serial titled "Second Husband." A headline deck on the story's opening spread introduced the serial as follows: "Beginning in intimate diary form, the vivid story of a young mother who
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advised readers: "The series will afford Miss Menken the opportunity of displaying her versatility and acting genius and will enable you radio dialers to hear one of the theater's brilliant actresses in a gripping role."
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Menken's personal life mirrored her role in the program to an extent, because when the show aired she was married to her second husband. Thus, her real-life experience sometimes affected her work on
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described Menken as "a perfectionist, which probably accounts for the fact that she is one of the few stars of stage or screen who has been able to make and retain an equal success on the air."
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is almost like putting on a regular stage play, with the curtain rising at the beginning of the show and falling at its end, and all the actors taking curtain calls in response to applause."
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from 1931 through 1960. The conflict regarding Brenda
Cummings' desire for a career in movies resembled the situation of Mary Noble in another Hummert program,
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stores, newspapers, movies, pulps, slicks and comic strips in this period . Editors and program producers synchronized print and on-air tie-ins.
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was one of 35 radio series – many of them soap operas – produced by the husband-and-wife team Frank and
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thought it was no crime to love and marry again – based on the popular radio serial of the same name."
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Radio's Golden Years: The
Encyclopedia of Radio Programs 1930–1960
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The
Listener's Voice: Early Radio and the American Public
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and Stefan
Schnabel. The orchestra leader was Vic Arden.
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Historical
Dictionary of American Radio Soap Operas
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813:(3): 12–14, 65–67. January 1940
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922:Aunt Jenny's Real Life Stories
553:, Nancy Bashein, John Thomas,
376:Cast members were as follows:
184:A 1939 magazine article about
145:that aired from 1936 to 1946.
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1368:1940s American radio programs
1363:1930s American radio programs
206:Cross-marketing with magazine
582:The Big Broadcast: 1920–1950
838:Radio and Television Mirror
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752:Sher, Jack (July 4, 1937).
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219:Radio and Television Mirror
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780:Razlogova, Elena (2011).
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16:American radio soap opera
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626:. Scarecrow Press, Inc.
545:Others in the cast were
914:Arnold Grimm's Daughter
693:"'Round the Radio Dial"
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723:"Tuesday's Highlights"
671:Jewish Women's Archive
109:Frank and Anne Hummert
89:Frank and Anne Hummert
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733:(6): 44. October 1939
645:Encyclopedia of Radio
117:April 26, 1936 –
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879:in the United States
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647:. Fitzroy Dearborn.
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73:Helen Menken
36:Running time
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1010:David Harum
981:(1941-1945)
973:(1939-1940)
957:(1932-1940)
917:(1937-1942)
521:Judy Blake
332:sustaining
240:Ending Date
106:Produced by
99:Nancy Moore
54:Language(s)
1357:Categories
1138:Ma Perkins
1058:Jane Arden
1018:Girl Alone
962:Big Sister
565:References
438:Jay Jostyn
434:Ben Porter
349:15 minutes
329:15 minutes
309:30 minutes
289:30 minutes
269:30 minutes
143:soap opera
94:Written by
86:Created by
62:Syndicates
41:15 minutes
39:30 minutes
31:Soap opera
19:Radio show
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547:Lois Hall
286:Wednesday
78:Announcer
1226:Rosemary
1042:Helpmate
840:magazine
792:. P. 65.
323:NBC Blue
283:NBC Blue
263:NBC Blue
252:Sponsor
70:Starring
877:serials
306:Tuesday
243:Network
57:English
875:Radio
817:14 May
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763:11 May
737:14 May
702:11 May
676:11 May
651:
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518:Marcia
266:Sunday
249:Length
526:Peter
246:Day(s
140:radio
28:Genre
819:2014
786:ISBN
765:2014
739:2014
704:2014
678:2014
655:. P.
649:ISBN
628:ISBN
602:ISBN
382:Role
372:Cast
217:and
169:Star
343:CBS
303:CBS
65:CBS
1359::
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773:^
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731:12
729:.
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