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212:. Despite some early personnel troubles, Shaadi.com saw success over the next fifteen years as Internet adoption increased and people became more receptive to online matchmaking. By 2008, it had become the world's leading matrimonial website for Asians, and had twenty million users by 2011.
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to be left out of algorithms. In response, Shaadi.com said that the option "works as an important proxy to determine lifestyle fitment" but that it did not "remove any community from user preferences."
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In addition to online matchmaking, Shaadi.com runs over one hundred Shaadi
Centres, retail outlets that offer matrimony-related services. The first was opened in Mumbai in 2004.
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In 2016, Shaadi.com acquired Thrill Group, a startup that included two dating products, Frivil and
Fropper, founded by expat entrepreneurs Josh Israel and Devin Serago.
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Shaadi.com placed silver in the "Best Use of
Ecommerce - Self (own) brands Product/ Services" category of the 2012 Indian Digital Media Awards.
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placed silver in the "Social Media - Best Use/Campaign on Social
Network - Social Cause" category of the 2013 Indian Digital Media Awards.
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In 2014, Shaadi.com launched Shaadi Cares, a social initiative to educate people regarding marital issues, including dowry and
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In
February 2020, Shaadi.com was accused of allowing caste-based discrimination by having an option for
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617:"Angry Brides: Indian dating site launches anti-dowry Facebook game based on Angry Birds"
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374:"Arranged marriages over the internet were a laughable idea when Shaadi.com started!"
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473:"Shaadi.com voted the best Matrimonial Website in the 2011 Reader's Choice Awards"
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591:"Shaadi.com Ties Up with Star Plus for India's First Reality Matrimonial TV Show"
674:"Indian matrimonial site Shaadi.com under fire in UK over caste-based matches"
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Shaadi.com was chosen for The Best Hindu
Matrimonial Website category in
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highlighted Shaadi.com as one of India's ten best marketers in 2007.
503:"Social networking sites are not a threat to conventional websites"
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was poor at the time, and conservative parents were hesitant to
565:"Shaadi.com weds new media to celebrate its 15th birthday"
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Transnational
Pakistani Connections: Marrying 'Back Home'
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Shaadi.com began as Sagaai.com in 1997. Its founder,
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For the general concept in South Asian weddings, see
721:"The Best in Hinduism - 2011 Readers' Choice Awards"
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696:. Living Media India Limited. 21 October 2007.
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444:. Tata McGraw-Hill Education. p. 40.
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404:"Shaadi.com: a match made in cyberspace"
222:to produce India's first marriage-based
834:Internet properties established in 1997
648:"Shaadi.com acquires dating app Frivil"
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787:from the original on 24 September 2015
757:from the original on 13 September 2015
483:from the original on 16 February 2016
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777:"Complete List of IDMA 2013 Winners"
593:. News Wire Today. 27 January 2009.
380:from the original on 11 January 2012
156:founded in 1997. Its core market is
597:from the original on 8 October 2012
416:from the original on 22 August 2015
14:
747:"exchange4media IDMA Awards 2012"
700:from the original on 22 July 2015
627:from the original on 22 July 2012
571:from the original on 5 March 2014
545:from the original on 12 July 2015
519:from the original on 22 July 2015
781:Indian Digital Media Awards 2013
654:from the original on May 7, 2018
438:Paul, Jessie (1 December 2009).
229:In 2012 Shaadi.com launched the
513:Bennett, Coleman & Co. Ltd.
293:'s 2011 Readers' Choice Awards.
623:. 17 January 2012. p. 1.
202:Internet adoption across India
1:
218:In 2009 it collaborated with
402:Sethi, Anita (7 June 2008).
344:Charsley, Katharine (2013).
829:Indian matrimonial websites
751:Indian Digital Media Awards
723:. About.com. Archived from
263:Caste discrimination claims
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18:
16:Indian matrimonial website
376:. Indian Digital Review.
62:social networking service
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783:. exchange4media Group.
753:. exchange4media Group.
688:"India's best marketers"
154:online wedding service
247:dowry abuses in India
567:. Exchange 4 Media.
541:. ShaadiCentre.com.
539:"About ShaadiCentre"
198:non-resident Indians
174:United Arab Emirates
58:marriage arrangement
409:The Daily Telegraph
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508:The Economic Times
441:No Money Marketing
224:reality television
477:Business Standard
451:978-0-07-015270-0
254:domestic violence
206:arrange marriages
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129:People Group
84:Headquarters
43:Company type
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276:Recognition
103:Area served
68:Predecessor
823:Categories
658:August 15,
331:References
180:, and the
166:Bangladesh
150:Shaadi.com
113:Key people
71:Sagaai.com
29:Shaadi.com
350:Routledge
291:About.com
107:Worldwide
56:Internet
785:Archived
755:Archived
698:Archived
652:Archived
625:Archived
595:Archived
569:Archived
543:Archived
517:Archived
481:Archived
414:Archived
378:Archived
309:See also
231:Facebook
220:StarPlus
188:Overview
162:Pakistan
53:Industry
791:18 July
761:18 July
731:18 July
704:18 July
631:18 July
575:28 July
549:18 July
523:18 July
487:18 July
420:18 July
210:startup
134:Website
76:Founded
47:Private
619:. UK.
448:
226:show.
176:, the
172:, the
170:Canada
164:, and
139:shaadi
125:Parent
89:Mumbai
21:Shaadi
384:5 Dec
200:, as
158:India
95:India
793:2015
763:2015
733:2015
706:2015
660:2022
633:2012
603:2011
577:2012
551:2015
525:2015
489:2015
459:2011
446:ISBN
422:2015
386:2011
234:game
141:.com
79:1997
245:to
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
