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describes the new six cylinder shaft driven car with 100-hp at 2000-rpm. In the August 1916 Automobile Topics magazine 2- page article, the new cars was described as the "Model 5 Simplex-Crane -- or plain
Simplex". Although never official, the Simplex Crane Model 5 would often be referred to as the Crane-Simplex.
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In July 1921 Hare's motors announced it would be dissolved and the separate units would reorganize as individual companies. Simplex which was still not producing cars, reverted to Mercer ownership. By July 1922, a reorganization of Mercer Motors and reversal of its arrangements with Hare Motors was
262:
Manufacturing
Company of New York City was established by Smith & Mabley, Inc., to manufacturer automobiles in 1904. The S & M Simplex was a luxury car designed by Chief Engineer Gustav Edward Franquist who was influenced by European designs. With an impending bankruptcy, Smith & Mabley,
515:
On June 5, 1912 Herman
Broesel died and in September 1913 his sons sold the company to Bankers Goodrich, Lockhart and Smith of New York, NY. Henry Lockhart, Jr. became president. John D. Dale, Sales Manager and G. E . Franquist, Factory Superintendent, remained as directors. Herman A. Broesel,
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The Crane Model 4, became the
Simplex, Crane Model 5. From the beginning of the announcement of the Simplex purchase of Crane, The Automobile magazine referred to the new car as Crane-Simplex, only mentioning later in the September 1915 article that it was the Crane model of Simplex The article
402:
By
November 1911, Simplex was again running their own sales rooms. Simplex reported it was spending $ 50,000 annually on their racing program and as an advertising cost had an insufficient return from the 'sporty" class of buyers it attracted. Racing would be curtailed with plans to broaden
697:
The
Simplex plant would begin construction of aviation motors for Wright-Martin. Morris Metcalf was appointed vice-president in charge of the Simplex departments of sales, body, service and publicity. The Simplex Automobile Company plant was enlarged to begin production off the
327:
four times between 1907 and 1911. Clinton H. Crane was the designer of the Dixie and
Simplex series of motor boats. His brother, Henry M. Crane, was involved with Edward Franquist in engine design. Franquist built motor boat engines up to 8-cylinders but Henry Crane did as well.
282:
In
January 1908, it was announced that Palmer & Singer would be the sole selling agents for Simplex Automobiles, and C. M. Hamilton, former Simplex salesman, would be joining the firm. The sales room was located in Palmer & Singer’s new building at 1620 Broadway.
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as a coachbuilder and most Crane automobiles were bodied by that firm. Only about 20 Crane Model 3s were made in 1912 and 1913. By 1914 a Model 4 was produced by Crane. It differed in having the six cylinders cast in two blocks of three instead of three pairs.
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By 1910, the
Simplex sales office was located at 1860 Broadway, New York City, and the factory continued to be located at 614 East 83rd Street. Wilbur C. Whitehead retired from the presidency of Simplex Automobile in 1910 to devote his energies to
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continued to be the main coachbuilder for
Simplex. Palmer & Singer introduced their own line of cars with the separate Simplex Model 50 offered at $ 5,750 (equivalent to $ 194,989 in 2023), being the leader of their line.
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with the Queens, New York plant and assets being purchased from Mercer. Plans for 100 cars per year production were spelled out, but it appears production never resumed. Henry M. Crane became a consulting engineer to
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Jr. became the manager of the Long Island City Service Department and Carl A. Broesel joined Franquist in New Brunswick. The Simplex Automobile Capital was increased from $ 1,000,000 to $ 1,500,000.
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would purchase all outstanding Simplex Automobile Company stock to make it a wholly owned subsidiary. Henry Lockhart, Jr. and Henry M. Crane would continue as Directors with Wright-Martin.
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From 1911, the Simplex Automobile Company concentrated on the sale of chassis over completed cars, working with the best known automobile coachbuilders of the era to provide the bodies.
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entered into an agreement to purchase the Simplex Automobile Company. In November Henry Lockhart, Jr. became President of Wright. In August of 1916 Wright Company merged with the
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of Trenton, NJ under the control of Emlen S. Hare, would absorb the assets of the Simplex Automobile Company. Automobile equipment was relocated to the Vernon Avenue building in
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For 1909 the Simplex 50hp model remained the main offering. A new, more powerful Simplex was the G. E. Franquist designed 90hp model, that could reach speeds of 90mph. In 1909
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four-cylinder automobiles it was producing. In July 1915, the Simplex Automobile Company purchased the Crane Motor Company, acquiring at the same time the services of
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Textile importer Herman Broesel, Sr., brought on board his sons Herman Broesel, Jr., and Carl Broesel who shared a passion for automobile and motor boat racing.
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and Frank Lescault. In July 1909, Simplex again won the Brighton Beach 24 Hour race with drivers George Robertson and Al Poole. George Robertson won the
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replaced Ormsby and Simplex placed third in the race. In 1911, Competing in a Simplex 50hp model, Ralph DePalma with his mechanic Charles Bury ran the
291:
562:. Henry M. Crane became second vice-president and Chief Engineer. Edward Franquist departed Simplex and in 1918 would become Chief Engineer for
554:
This new six cylinder design attracted the attention of the Simplex Automobile Company. The Simplex needed a more refined design than the large
705:
Simplex Automobile production at New Brunswick ceased in October 1917, as Wright-Martin concentrated Simplex production on airplane engines for
546:. The chassis was priced at $ 8,000 (equivalent to $ 246,626 in 2023), the highest priced American chassis on the market. Crane favored
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Inc., sold their automobile manufacturing company and plant to their friend Herman Broesel, Sr., in March 1907 Broesel established the
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which had been used as a service department. In February 1920 Hare's Motors, Incorporated was organized to take over the assets of
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at Vernon Avenue and 12th Street was established. Simplex sales office was now at 59th Street and Central Park, South.
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1918 Simplex Crane Model 5 - Simplex Limousine body. This image was used again for the 1921 Handbook of Automobiles.
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in addition to their own Simplex bodies. The chassis was guaranteed for life in the hands of the original owner.
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and moved in on November 15, 1911. With the closing of the New York City factory, a large service department in
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Simplex actively competed in races and hill-climbs usually with top results. Simplex won the 24 Hour Race at
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250:, New York, was an attempt in 1922 to revive the brand but closed after only a few chassis were built.
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Simplex's print advertising. Simplex stated that maximum output was limited to about 350 cars a year.
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2011:
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The 2013 Pebble Beach Concours d’Elegance – Simplex Automobile Images by Steve Natale - OldMotor.com
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In May 1910 Simplex won the Brighton Beach 24 Hour race for a third time with drivers Al Poole and
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After 100 years, J.D. Rockefeller’s 1917 Crane-Simplex takes a ‘Drive Home’ at ClassicCarsJournal
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1914 Simplex Service building, Vernon Ave, Long Island City - part of the building is extant
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A total of 1,865 vehicles were built. This includes 467 vehicles designed by Henry Crane.
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automobile manufactured from 1907 to 1918. Headquartered with a manufacturing plant in
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Seal Cove Auto Museum - Large, Impressive and Very Rare - The 1917 Simplex-Crane
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Jay Leno and the 1916 Simplex Crane Model 5 Holbrook Skiff at ClassicCarsJournal
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Al Poole in the Simplex 90hp, winner of the Brighton Beach 24 hour Race in 1910
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1908 Palmer-Singer advertisement for the Simplex Model 50 in Automobile Topics
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Bodies were built by a variety of coachbuilders including Brewster, Healey,
538:, New Jersey, built automobiles from 1912 to 1915. The Crane Model 3 was a
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The Atlantic, October 1950 article - The Simplex by Smith Hempstone Oliver
242:
Crane Model 5 was commonly called Simplex-Crane and Crane-Simplex. The
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4-seater and 7-seater touring car, 2-seater runabout, sedan, landaulet
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finally completed. In November of 1922, Henry M. Crane announced the
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died while avoiding Ormsby during an illegal turn in a practice run.
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was appointed President. Edward Franquist's services were retained.
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Simplex engines powered the Dixie series motor boats which won the
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Simplex The Best -1916 Simplex Crane Model 5 article Hemmings.com
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Herman Broesel, Sr. and sons, G. Edward Franquist, Henry M. Crane
68:
Simplex Automobile factory in New Brunswick, N.J., opened in 1912
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1916 Simplex Crane Model advertisement in Life Christmas edition
1879:"1909 Fairmount Park: "Big George" Wins Again | The Old Motor"
1837:"The Brighton Beach 1908 24 Hour Race…Wrap Up | The Old Motor"
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was disqualified after causing a fatal crash. H. Frey in his
1900:"Brighton Beach May 1910….Simplex Wins Again | The Old Motor"
348:
Ralph Beardsley and J.D. Coote in a Simplex 90hp at the 1910
1610:
1916 Simplex Crane Model 5 Brewster at 2018 Bonhams Auction
1858:"Brighton Beach 24 Hour races…. July 1909 | The Old Motor"
1178:
7-seater touring car, 7-seater landaulet, 7-seater sedan
1118:
7-seater touring car, 7-seater landaulet, 7-seater sedan
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Defunct motor vehicle manufacturers of the United States
636:
1917 Simplex Crane Model 5 - Simplex Enclosed Drive body
215:
was formed in 1907 to take over the manufacturer of the
767:
The Crane Model Six-Cylinder Simplex Pronouncement 1915
376:
race in Philadelphia in 1909 with his 90 h.p. Simplex.
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Vehicle manufacturing companies disestablished in 1922
2245:
Moody's Manual of Railroads and Corporation Securities
791:
1915 Simplex Crane Model advertisement in Country Life
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Motor vehicle manufacturers based in New York (state)
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Simplex Automobile Company at DPL Digital Collections
340:
1909 Simplex Model 90 Speed Car in Motor Age magazine
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The Vanderbilt 1918 Crane-Simplex Model 5 at NPS.gov
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Vehicle manufacturing companies established in 1907
383:. At the 1911 Brighton Beach meet, Simplex driver
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1723:The Journal of the Society of Automotive Engineers
1605:1916 Simplex Crane Model 5 at 2007 Gooding Auction
674:1917 Simplex Crane Model 5 - Brewster Touring body
648:1917 Simplex Crane Model 5 - Stone Landaulet body
612:1917 Simplex Crane Model 5 - Holbrook Touring body
1758:. Technical Press of America, Incorporated. 1907.
624:1917 Simplex Crane Model 5 - Simplex Touring body
1739:The Horseless Age: The Automobile Trade Magazine
1681:(3 vol. ed.). Fitzroy Dearborn Publishers.
827:1917 Simplex Crane Model poster by Louis Fancher
803:1916 Simplex (Crane Model) advertisement in Life
600:1916 Simplex Crane Model 5 - Landaulet Limousine
2285:Motor vehicle manufacturers based in New Jersey
1940:"DePalma At The First Indy 500 | The Old Motor"
492:1912 Simplex Model 50 - Quinby Toy Tonneau body
1997:. Automobile Journal Publishing Company. 1913.
779:1915 Simplex Crane Model advertisement in Life
8:
2325:Companies based in New Brunswick, New Jersey
56:1916 Simplex - Crane Model 5 radiator emblem
44:
1678:The Beaulieu Encyclopedia of the Automobile
1645:Standard Catalog of American Cars 1805-1942
16:Defunct American motor vehicle manufacturer
1431:
839:
43:
1965:. Printers' Ink Publishing Company. 1911.
898:Speed Car 2 seater, Toy Tonneau 4 seater
2152:. King Sell & Olding, Limited. 1916.
669:
495:
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355:
343:
335:
290:
77:Smith & Mabley Manufacturing Company
35:
2013:Hub and New York Coach-makers' Magazine
1707:. Motor World Publishing Company. 1907.
1620:
757:
587:
405:
2232:. Trade News Publishing Company. 1922.
2098:The Automobile - Automotive Industries
2085:. Trade News Publishing Company. 1917.
2016:. Trade News Publishing Company. 1915.
1825:. Motor Boat Publishing Company. 1908.
2181:Automotive Industries, the Automobile
2110:
2108:
2043:
2041:
2039:
2006:
2004:
1918:
1916:
1648:(3rd ed.). Krause Publications.
731:Kelly-Springfield Motor Truck Company
407:Simplex Model 50 and Model 90 Gallery
7:
2168:. Ferguson Publishing Company. 1917.
1790:Horseless Age, Automotive Industries
1783:
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1238:Tourabout 4-seater, Coach 7-seater
1218:Touring cars 4-seater and 5-seater
1098:Touring cars 4-seater and 5-seater
998:Touring cars 5-seater and 7-seater
918:Landaulet 7-seater, sedan 7-seater
504:Simplex established a new plant in
2305:Luxury motor vehicle manufacturers
1642:; Clark Jr., Henry Austin (1996).
1555:Simplex Automobiles at ConceptCarz
692:Wright-Martin Aircraft Corporation
14:
1560:1912 Crane Model 3 at ConceptCarz
564:James Cunningham, Son and Company
454:1909 Simplex Model 50 Toy Tonneau
442:1909 Simplex Model 50 Touring Car
234:, manufacturing from 1912 was in
2133:The Accessory and Garage Journal
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430:1909 Simplex Model 50 Speed Car
423:
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62:
50:
2197:Motor West and California Motor
418:1909 Simplex Model 50 Landaulet
2184:. Class Journal Company. 1920.
2053:. Class Journal Company. 1915.
2032:. Class Journal Company. 1915.
1742:. Horseless Age Company. 1908.
1:
2248:. Moody Manual Company. 1924.
700:Hispano-Suiza airplane engine
666:Wright-Martin and World War I
589:Simplex Crane Model 5 Gallery
478:1911 Simplex Model 90 Chassis
466:1911 Simplex Model 50 Chassis
733:was added in November 1920.
123:; 103 years ago
97:; 117 years ago
2229:The Automotive Manufacturer
2082:The Automotive Manufacturer
352:Race where they placed 7th.
40:1916 Simplex, Crane Model 5
2341:
523:
265:Simplex Automobile Company
213:Simplex Automobile Company
45:Simplex Automobile Company
25:
18:
2069:. E.E. Schwarzkopf. 1916.
1774:. E.E. Schwarzkopf. 1908.
506:New Brunswick, New Jersey
285:J. M Quinby & Company
236:New Brunswick, New Jersey
61:
49:
2216:. Chilton Company. 1920.
2101:. Chilton Company. 1915.
1981:. Chilton Company. 1912.
1978:Automobile Trade Journal
1928:. Chilton Company. 1911.
1793:. Chilton Company. 1909.
19:Not to be confused with
2320:Cars introduced in 1907
729:, Mercer and Simplex.
688:Glenn L. Martin Company
560:Henry Middlebrook Crane
484:New Jersey and New York
1994:The Automobile Journal
675:
542:car offered only as a
520:Simplex, Crane Model 5
501:
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397:first Indianapolis 500
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205:1,865 (1907-1918)
41:
1398:Touring car 7-seater
1378:Touring car 5-seater
1358:Touring car 7-seater
1318:Touring car 5-seater
1158:Touring car 5-seater
1138:Touring car 4-seater
1078:Touring car 5-seater
1018:Touring car 7-seater
938:Touring car 7-seater
878:Toy tonneau 4 seater
739:Crane-Simplex Company
717:In January 1920, the
678:In October 1915, the
673:
568:Cunningham automobile
499:
491:
368:in 1908 with drivers
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347:
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244:Crane-Simplex Company
148:Crane-Simplex Company
39:
1726:. The Society. 1924.
719:Mercer Motor Company
399:race placing Sixth.
2213:Chilton's Motor Age
1258:Tourabout 4 seater
684:Garwood, New Jersey
532:Crane Motor Company
277:Wilbur C. Whitehead
113:Herman Broesel, Sr.
46:
2290:Brass Era vehicles
1640:Kimes, Beverly Rae
855:Wheelbase (cm/in)
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548:Brewster & Co.
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301:American-La France
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260:Smith & Mabley
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2066:Automobile Topics
1771:Automobile Topics
1755:Automobile Review
1655:978-0-87341-428-9
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217:S & M Simplex
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21:American Simplex
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1902:. 20 July 2011
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1346:Crane Model 5
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748:General Motors
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680:Wright Company
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385:Leonard Ormsby
374:Fairmount Park
366:Brighton Beach
350:Vanderbilt Cup
333:
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325:Harmsworth Cup
320:
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1962:Printers' Ink
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1418:chassis only
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1058:chassis only
1057:
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1038:chassis only
1037:
1034:
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1017:
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868:
865:
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861:
857:
854:
852:Power ( hp )
851:
848:
845:
842:
841:
838:
832:
823:
818:
811:
806:
799:
794:
787:
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569:
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557:
552:
549:
545:
541:
537:
533:
527:
526:Crane-Simplex
519:
517:
513:
511:
507:
498:
490:
483:
474:
469:
462:
457:
450:
445:
438:
433:
426:
421:
414:
409:
406:
404:
400:
398:
394:
393:Ralph DePalma
390:
386:
382:
381:Charles Basle
377:
375:
371:
367:
358:
351:
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338:
331:
329:
326:
318:
316:
314:
308:
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302:
293:
289:
286:
280:
278:
271:New York City
270:
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232:New York City
229:
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204:
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174:United States
172:
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159:
158:New York City
156:
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138:
134:
120:
116:
112:
108:
94:
90:
87:
84:
80:
76:
72:
65:
60:
53:
48:
38:
33:
32:Crane-Simplex
29:
22:
2244:
2238:
2228:
2222:
2212:
2206:
2196:
2190:
2180:
2174:
2165:Motor Record
2164:
2158:
2148:
2142:
2132:
2126:
2116:
2097:
2091:
2081:
2075:
2065:
2059:
2049:
2028:
2022:
2012:
1993:
1987:
1977:
1971:
1961:
1955:
1944:. Retrieved
1942:. 9 May 2011
1934:
1924:
1904:. Retrieved
1894:
1883:. Retrieved
1873:
1862:. Retrieved
1852:
1841:. Retrieved
1831:
1821:
1815:
1805:
1799:
1789:
1770:
1764:
1754:
1748:
1738:
1732:
1722:
1703:
1697:
1677:
1644:
1428:
978:touring car
836:
735:
716:
704:
696:
690:and the new
677:
581:, Stone and
576:
572:
553:
540:six-cylinder
529:
514:
503:
401:
378:
363:
322:
309:
298:
281:
274:
264:
257:
239:
220:
216:
212:
210:
154:Headquarters
2149:Aeronautics
1438:production
858:body style
713:Slow Demise
707:World War I
556:chain-drive
319:Motor Boats
248:Long Island
194:Automobiles
169:Area served
2315:1910s cars
2310:1900s cars
2259:Categories
2117:Motor West
1946:2022-10-31
1906:2022-10-31
1885:2022-10-31
1864:2022-10-31
1843:2022-10-31
1822:Motor Boat
1616:References
1425:Production
1403:1917-1919
1203:1912-1913
1183:1912-1913
1163:1912-1913
1143:1912-1913
1123:1912-1913
1103:1912-1913
1083:1912-1913
863:1907-1908
727:Locomobile
332:Motorsport
181:Key people
86:Automotive
26:See also:
1806:Motor Age
1366:Model 50
1326:Model 75
1306:Model 50
1286:Model 38
1266:Model 75
1246:Model 50
1226:Model 38
1206:Model 90
1186:Model 75
1166:Model 50
1146:Model 50
1126:Model 50
1106:Model 38
1086:Model 38
1066:Model 90
1046:Model 50
1026:Model 50
1006:Model 38
986:Model 90
966:Model 50
958:runabout
946:Model 50
926:Model 50
906:Model 50
886:Model 50
866:Model 50
849:cylinder
228:Brass Era
144:Successor
1675:(2001).
1415:366/145
1395:366/145
1375:348/137
1355:366/145
1335:315/124
1315:348/137
1295:348/137
1275:315/124
1255:348/137
1235:348/137
1215:315/124
1195:315/124
1175:348/137
1155:328/129
1135:315/124
1115:348/137
1095:323/127
1075:315/124
1055:328/129
1035:315/124
1015:323/127
995:315/124
975:328/129
955:315/124
935:328/129
915:323/127
895:315/124
875:315/124
583:Demarest
579:Holbrook
566:for the
190:Products
162:New York
82:Industry
74:Formerly
2200:. 1919.
2136:. 1916.
2120:. 1916.
1809:. 1909.
544:chassis
536:Bayonne
254:History
240:Simplex
238:. The
221:Simplex
219:. The
126: (
118:Defunct
110:Founder
100: (
92:Founded
1685:
1652:
1542:1,865
1539:total
846:model
833:Models
723:Queens
389:Mercer
305:Elmira
225:luxury
1531:1918
1523:1917
1515:1916
1507:1915
1499:1914
1491:1913
1483:1912
1475:1911
1467:1910
1459:1909
1451:1908
1443:1907
1435:Year
1383:1916
1363:1916
1343:1915
1323:1915
1303:1915
1283:1915
1263:1914
1243:1914
1223:1914
1063:1911
1043:1911
1023:1911
1003:1911
983:1910
963:1910
943:1910
923:1909
903:1909
883:1909
843:Year
1683:ISBN
1650:ISBN
1526:116
1518:121
1510:223
1502:250
1494:250
1486:200
1478:150
1470:123
1462:100
1454:178
530:The
258:The
211:The
136:Fate
128:1921
121:1921
102:1907
95:1907
30:and
1534:61
1446:93
1412:46
1392:46
1372:50
1352:46
1332:75
1312:50
1292:38
1272:75
1252:50
1232:38
1212:90
1192:90
1172:50
1152:50
1132:50
1112:38
1092:38
1072:90
1052:50
1032:50
1012:38
992:90
972:50
952:50
932:50
912:50
892:50
872:50
746:of
682:of
534:of
303:of
246:of
2261::
2107:^
2038:^
2003:^
1915:^
1780:^
1713:^
1664:^
1623:^
1409:6
1389:6
1369:4
1349:6
1329:4
1309:4
1289:4
1269:4
1249:4
1229:4
1209:4
1189:4
1169:4
1149:4
1129:4
1109:4
1089:4
1069:4
1049:4
1029:4
1009:4
989:4
969:4
949:4
929:4
909:4
889:4
869:4
750:.
709:.
570:.
315:.
160:,
1949:.
1909:.
1888:.
1867:.
1846:.
1691:.
1658:.
130:)
104:)
23:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
