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The
Smarties Candy Company operates two factories, one in Union, New Jersey, and one in Newmarket, Ontario, Canada. The factories produce Smarties 24 hours a day, five days a week, amounting to over 70,000 pounds (around 32,000 kilograms) per day. After mixing the dry ingredients they are pressed
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disc in shape, with a diameter of roughly 1 cm (0.39 in) and a height of roughly 4 mm (0.16 in). Larger ones have a diameter of 2.5 cm (0.98 in) and are about 6 mm (0.24 in) thick. Smarties come in combinations of colors within their wrapped rolls; these
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Turcsik, Richard (1 February 2005). "Targeting the sweet tooth: creative use of the category's impulse nature can help speed up supermarkets' slowing candy sales. So can getting new products in front of consumers quickly". Vol. 71, no. 2.
228:, manufactured 500,000 special edition Smarties with "Rock the Vote" on the wrapper. A 3.5-ounce Theater box was released in 2009, with a retro look on the boxes. In August 2011, the company confirmed that Smarties are vegan.
255:, and a possible risk of allergic reaction. A similar trend also observed at the same time at the Portsmouth school was "smoking" the Smarties, taking in the dust orally and blowing it out, resembling cigarette smoke.
341:
Smarties Candy
Company also produces "X-treme Sour" and "Tropical" varieties of Smarties as well as "Lollies and Giant Lollies". In October 2015, the company launched Smarties 'n Creme, which are
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Starting on Oct 2, 2022, Smarties launched
National Smarties Day, hosting a year supply giveaway of candy and launching a TikTok challenge to celebrate Edward Dee’s birthday.
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in Canada. The New Jersey factory produces approximately 1 billion rolls of
Smarties annually, and in total the company produces over 2.5 billion in a year.
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Edward Dee founded Ce De Candy in
Bloomfield, New Jersey, in 1949. In 2011, the company was renamed Smarties Candy Company, after its most famous product.
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into tablets and then stacked and rolled into a
Smarties wrapper for packaging. Smarties Candy Company produces over 2 billion Smarties rolls every year.
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include white and pastel shades of yellow, pink, orange, purple, and green. Each color's flavor is different. They are usually packaged as a roll of 15
243:, reported that its students had started to crush the Smarties into a fine powder and inhale them, mimicking a form of drug consumption, following a
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192:. Smarties candies are peanut-free, gluten-free, fat-free, and dairy-free. All Smarties candies are free of animal products and therefore vegan.
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This article is about the confectionery distributed in the United States. For the internationally distributed chocolate confectionery, see
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218:-style pills in shape and texture. When sugar prices spiked in the 1970s, Ce De Candy switched from sucrose to dextrose.
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Ryan White (11 October 2011). "Candy Bowl I, the second round: It's time to pick your favorite
Halloween candy, again".
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916:"5 things to know about Smarties, the women-led and family-run candy company celebrating 70 years in business"
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565:"See how Smarties candy company carries on its sweet legacy — and takes Halloween off after 9-month prep"
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152:, formerly known as Ce De Candy Inc., since 1949. Smarties are produced in factories in both
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345:-sized candy tablets with Smarties flavor on one side and creme flavor on the other.
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617:"Inside the Rockets factory where these quintessential Halloween candies are made"
721:"Smarties — a 'recession-proof' candy — turns 70 years old with a brand-new look"
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and repurposed them to make candy. This gave the candy its resemblance to
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484:"Smarties Ship In Special Packaging And Formulation For Bulk Vending"
393:"Smarties, a Halloween Favorite, Maintains a Sweet Family Business"
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883:"Middle school warns snorting Smarties may lead to nasal maggots"
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trend. Health effects of this trend could be scarring of the
429:"Made in Jersey: Smarties keep rolling out of Union factory"
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764:"Rockets candy a Halloween treat with a Toronto history"
695:"Smarties Executive, Liz Dee, Talks Compassionate Candy"
518:"Rockets candy a Halloween treat with a Toronto history"
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Amy Pataki (27 October 2012). "Candy through the ages".
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from the original on 2021-12-12 – via YouTube.
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In 2004, Ce De Candy Co., Inc., in conjunction with
164:. The candies distributed in Canada are marketed as
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Innovation, Science and
Economic Development Canada
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941:"Smarties Candy Rolls 5 lb bag Assorted flavors"
812:. National Confectioners Association. 2009-12-14
596:"Remember Smarties? The retro candy is thriving"
27:Wafer candy sold in the United States and Canada
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304:and 6.9 grams of sugar in a roll of Smarties.
648:"Taking a Tour of the Smarties Candy Factory"
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391:Marissa Rothkopf Bates (October 29, 2015).
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1063:"These Women Have Business Smart(i.e.)s"
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280:The ingredients in Smarties candies are
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312:Each package contains an assortment of
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719:Christof, Alexis (October 2, 2019).
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239:In January 2011, a middle school in
834:. Mercy for Animals. Archived from
999:. Matters Magazine. Archived from
316:colors in the following flavors:
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943:. Spangler Flavor. Archived from
974:. Collectors Press. p. 89.
172:, a chocolate candy produced by
810:"Smarties Now In Theater Boxes"
486:. Vending Times. Archived from
1:
896:Scholastic (6 October 2016).
563:Christie Duffy (2015-10-30).
791:. Candy Industry. 2004-10-01
789:"Midway Displays Introduces"
1114:Products introduced in 1949
1075:"A Candy Crush on Smarties"
898:"Inside a Smarties Factory"
693:Maria Mooney (2014-03-11).
594:Heather Long (2015-10-05).
482:Nick Montano (2011-05-20).
98:; 75 years ago
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995:Kristen Ryan (Fall 2014).
830:Ari Solomon (2014-03-10).
697:. Ecorazzi. Archived from
669:"Which candies are vegan?"
646:Diane Nassy (2012-08-08).
427:Greg Hatala (2014-02-11).
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183:One individual candy is a
168:, to avoid confusion with
154:Union Township, New Jersey
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292:, natural and artificial
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36:Smarties (disambiguation)
1109:Brand name confectionery
971:Candy: The Sweet History
241:Portsmouth, Rhode Island
210:, the Dee family bought
968:Beth Kimmerle (2003).
857:"Smarties, made in NJ"
520:. CBC News. 2013-10-30
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202:Smarties Candy Company
150:Smarties Candy Company
77:Smarties Candy Company
34:. For other uses, see
18:Smarties (Ce De Candy)
832:"Compassionate Candy"
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539:"Smarties — 0177217"
235:Snorting controversy
1048:pp. 1094–1088.
320:White: Orange cream
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1080:2016-04-04 at the
1068:2019-04-18 at the
1023:"Smarties Flavors"
739:"Smarties History"
621:The Globe and Mail
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148:candy produced by
331:Green: Strawberry
325:Yellow: Pineapple
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16:(Redirected from
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723:– via
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699:the original
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677:. Retrieved
675:. 2010-07-07
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652:. Retrieved
650:. philzendia
625:. Retrieved
623:. 2015-10-29
620:
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600:. Retrieved
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522:. Retrieved
492:. Retrieved
488:the original
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436:. Retrieved
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402:. Retrieved
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355:Necco Wafers
340:
328:Pink: Cherry
311:
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249:nasal cavity
238:
230:
223:
220:
208:World War II
205:
182:
165:
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65:Product type
548:13 December
286:citric acid
268:Ingredients
1103:Categories
981:1888054832
951:2014-05-23
842:2014-05-23
816:2014-05-23
795:2014-05-23
705:2014-05-23
679:2020-11-02
654:2014-05-23
627:2016-04-14
602:2016-04-14
571:2016-04-14
524:2016-04-14
494:2014-05-23
438:2014-05-23
404:2015-10-29
371:References
259:Production
253:irritation
93:Introduced
1007:April 13,
725:Yahoo.com
365:SweeTarts
185:biconcave
178:trademark
158:Newmarket
126:.smarties
114:Worldwide
1078:Archived
1066:Archived
1032:16 April
925:16 April
902:Archived
866:16 April
861:NJ 101.5
773:11 April
748:11 April
567:. Pix 11
349:See also
302:calories
282:dextrose
170:Smarties
142:Smarties
42:Smarties
32:Smarties
343:quarter
308:Flavors
294:flavors
245:YouTube
196:History
190:candies
166:Rockets
162:Ontario
136:In the
119:Website
111:Markets
101: (
83:Country
978:
433:NJ.com
314:pastel
298:colors
296:, and
216:tablet
206:After
174:Nestlé
156:, and
146:tablet
1119:Candy
598:. CNN
73:Owner
1034:2024
1009:2015
976:ISBN
927:2024
920:CNBC
868:2024
775:2024
750:2024
673:PETA
550:2021
128:.com
103:1949
96:1949
768:CBC
124:www
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