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237:, England, have been making "Chocolate Beans" since at least 1882. The product was renamed "Smarties Chocolate Beans" in 1937. Rowntree's was forced to drop the words "chocolate beans" in 1937 due to trading standards requirements (the use of the word "beans" was felt to be misleading) so adopted the "Milk Chocolate in a Crisp Sugar Shell". Later, the sweet was rebranded as "Smarties".
310:
430:
255:(which coincidentally were on hexagonal tiles), the answer for which can be read when the lid is open, next to the hole giving access to the rest of the tube. The hexagonal box is made of one piece of card which is diecut then folded and glued. The hexagon can also be stacked in many layers without the pile collapsing, which is an advantage at the point of sale.
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468:
In 1997, larger-sized Giant
Smarties were introduced, and, in 2004, Fruity Smarties. Another variation of Smarties, which contained white chocolate rather than milk chocolate, was also introduced. These were trialled as "Smarctic Frost Bites", but upon their full release a year or so later, they were
325:
In 2006, it was announced that Nestlé was removing all artificial colourings from
Smarties in the United Kingdom. Nestlé decided to replace all synthetic dyes with natural ones, but, unable to source a natural blue dye, removed blue Smarties from circulation (which led to the common misunderstanding
321:
by Nestlé, along with 'I Support Blue
Smarties' pin badges. Before 1958, dark-brown Smarties had a plain-chocolate centre, while light-brown ones were coffee-flavoured. Orange Smarties originally contained orange-flavoured chocolate, however, these days the orange flavour is added to the shell only.
244:
on it. The purpose of this, according to a
Rowntree's spokesperson in the 1980s, was for them to be useful as a teaching aid to encourage young children to recognise the letters. Over the last 25 years, Nestlé and Rowntree's have manufactured five billion Smarties lids. Some lids are very rare and
176:
with a minor axis of about 5 mm (0.2 in) and a major axis of about 12 mm (0.5 in). They come in eight colours: red, orange, yellow, green, blue, mauve, pink and brown, although the blue variety was temporarily replaced by a white variety in some countries, whilst an alternative
248:
In
February 2005, the Smarties tube was replaced with a hexagonal design. The rationale behind changing the design was, according to Nestlé, to make the brand "fresh and appealing" to youngsters; the new packaging is also lighter and more compact, and the lid (which is now a hinged piece of
40:
249:
cardboard) has a card clip which holds the lid shut when it is folded over. The new lid still features a letter like the old plastic lids, but it is in the form of a "what is a ?" question similar to those asked on the television game show
504:. "Tarzan Treats" had red, green, brown, blue, orange and yellow Smarties pieces. Yellow pieces contained an outline graphic of characters from the film. This Smarties variant was made in Canada for distribution in the United States.
354:
tested the hypothesis that red
Smarties could increase happiness. Based on a trial with 117 participants in four settings in Australia, Canada and Malaysia, red Smarties eaters were no happier than yellow Smarties eaters.
490:
In other countries, like Canada, there is more variety in packaging. Smarties can be purchased in rectangular boxes, a giant tube, or in a stand-up or paper bag, and in 410 g bags in
Australia and New Zealand.
472:
In 1998, a product known as "Smarties
Secrets" was introduced which contained sweets of varying designs, colours and flavours. The packaging also contained a small comic book. This product is no longer available.
258:
Smarties are no longer manufactured in York; in
October 2007, production was moved to Germany, where a third of them were already made. Outside Europe, Nestlé's largest production facility for Smarties is in
480:. Holiday packaging for Halloween (sold as Scaries), Christmas and Valentine's Day (containing only pink and red Smarties) is common. Also in Canada, Nestlé sells Peanut and Peanut Butter Smarties.
2576:
326:
that the blue
Smartie triggered hyperactivity in some children) and replaced them with white ones. In February 2008, blue smarties were reintroduced using natural blue dye derived from the
340:
Artificial colouring was removed from Smarties on the Canadian market in March 2009. The new range included all the colours except blue. Blue Smarties were re-added in May 2010.
317:
In one of the earlier ranges of colours, there was a light-brown Smartie. This was replaced in 1988 by a blue Smartie, introduced as part of campaign opposing the purchase of
769:
560:
313:
UK Nestlé Smarties, before (above) and immediately after (below) transition to natural colours. The blue Smartie was later reintroduced, using a natural blue dye.
812:
347:, a derivative of the product made by extracting colour from female cochineal insects. A pigment extracted from red cabbage is now used in the United Kingdom.
2737:
2670:
rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by
2586:
706:
476:
In Canada, there was a limited line of red and white Smarties where the white Smarties have an image of a red maple leaf, a reference to the
3028:
2650:. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by
19:
This article is about the internationally distributed chocolate confectionery. For the confectionery distributed in the United States, see
1049:
240:
Smarties in the UK were formerly sold in cylindrical cardboard tubes, capped with a colourful plastic lid usually having a letter of the
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Smarties are sold primarily in Europe, Canada, South Africa, Australia and the Middle East. Smarties are not distributed (except via
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ruled that a basic geometrical shape could not be trademarked and ordered the trademark to be removed from the trademark register.
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In 1998, Nestlé obtained a trademark for a tubular Smarties package. It later sued Master Foods in Denmark, which was marketing
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449:. It was discontinued temporarily in 2012, brought back in early 2014 but withdrawn again in late 2015, being replaced with
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Smarties are also sold in the form of chocolate bars and eggs with fragments of Smarties in them, and chocolate-and-vanilla
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In the United States, a Smarties variant was introduced by Nestlé for a limited time as part of a product promotion for
2662:. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the
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1990:
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267:, where Nestlé has been manufacturing its products since 1918. The factory located at 72 Sterling Road in the
1001:"A Mock Randomized Controlled Trial With Audience Response Technology for Teaching and Learning Epidemiology"
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with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by
2638:; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by
350:
For the purposes of assessing an "active learning approach to epidemiology and critical appraisal", a mock
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487:, Nestlé Australia and Canada often releases Smarties in the Christmas colours of red, green and white.
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with Smarties pieces in it known as Smarties Fusion. A variant on Smarties ice cream is the Smarties
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1050:"Smarties becomes the first global confectionery brand to switch to recyclable paper packaging"
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770:"A short history of Rowntree Maple Buds and other Canadian-made chocolate treats | The Star"
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813:"Konec Lentilek v Česku: Výroba se po 114 letech přesune do Německa. Změnà se i receptura"
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637:"Smarties — a 'recession-proof' candy — turns 70 years old with a brand-new look"
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Baker, Philip R. A.; Francis, Daniel P.; Cathcart, Abby (22 April 2017).
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Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand
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Blizzard. The Smarties Blizzard returned to the menu in early 2018.
184:) in the United States, where the rights to the name belong to the
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748:"Smarties production to move to Germany (From The Northern Echo)"
453:, but in some countries both are available. For decades Canadian
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natural colouring dye of the blue colour was being researched.
2658:. Singaporean, Malaysian and Thai production rights owned by
362:
139:
2577:
International Code of Marketing of Breast-milk Substitutes
1108:
188:, which manufactures its own hard tablet sweet under the
161:. They have been manufactured since 1937, originally by
862:"Smarties Purged: Do You Still Eat the Red Ones Last?"
461:, but in 2015 this was dropped and replaced with an
271:
was originally built for Cowan Cocoa and Chocolate.
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2654:elsewhere. Philippine production rights owned by
2634:under the Nestlé brand elsewhere. Brand owned by
725:, theguardian.com (Shortcutsblog), 24 October 2013
829:Ben Schott, Schott's Food & Drink Miscellany
933:"Nestlé : SMARTIES No Artificial Colours"
2731:
1124:
889:"Smarties manufacturer brings back the blues"
789:Marstrand-Jørgensen, Mads (20 October 2003).
610:"Smarties manufacturer brings back the blues"
433:UK blue Smarties, old (above) and new (below)
8:
32:
2642:. U.S. rights and production owned by the
397:. Unsourced material may be challenged and
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980:. Manchester Evening News. 28 October 2004
100:(Especially Northern and Central Europe),
47:
31:
2674:, sold by Nestlé in Canada. Produced by
417:Learn how and when to remove this message
750:. Thenorthernecho.co.uk. 21 October 2007
587:"Smarties. History and the Facts page 2"
978:"Vegetarians see red over smarties dye"
552:
343:Red Smarties were previously dyed with
245:are now regarded as collectors' items.
2587:Maggi noodles safety concerns in India
958:. London: Lifeandhealth.guardian.co.uk
887:Smithers, Rebecca (11 February 2008).
791:"Nestlé Outsmarted in Smarties Ruling"
655:"Smarties production moves to Germany"
608:Smithers, Rebecca (11 February 2008).
1008:Asia-Pacific Journal of Public Health
7:
2978:
2698:
2630:in the U.S. and Canada. Produced by
395:adding citations to reliable sources
135:nestle.com/brands/allbrands/smarties
668:Berry, Steve; Norman, Phil (2014).
635:Christof, Alexis (2 October 2019).
911:"Seaweed allows Smarties comeback"
670:A History of Sweets in 50 Wrappers
165:in the United Kingdom, and now by
14:
2955:Rowntree Mackintosh Confectionery
2542:Nestea European Championship Tour
735:"Smarties set to lose their tube"
469:called White Chocolate Smarties.
319:Rowntree Mackintosh Confectionery
226:Smarties (38g) and Lentilky (28g)
198:. In 2012, production moved from
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657:. standard.co.uk. 13 April 2012.
367:
38:
1103:Smarties set to lose their tube
793:. Globe Business Publishing Ltd
457:restaurants offered a Smarties
16:British chocolate confectionery
1314:Lactalis-Nestlé Fresh Products
860:Schwarcz, Joe (29 June 2009).
289:transferred the production of
1:
1186:(Nestlé Waters North America)
954:Barton, Laura (15 May 2007).
333:instead of the controversial
293:, which had been produced in
913:. BBC News. 11 February 2008
819:(in Czech). 12 October 2020.
737:, BBC News, 18 February 2005
285:In 2021, the parent company
3029:Products introduced in 1937
1253:Beverage Partners Worldwide
876:– via Newspapers.com.
352:randomised controlled trial
163:H.I. Rowntree & Company
81:; 87 years ago
3055:
2626:Currently manufactured by
2562:Nestlé Smarties Book Prize
1808:Rowntree's Fruit Pastilles
514:Nestlé Smarties Book Prize
278:in a similar package. The
18:
2963:
2621:
1258:Cereal Partners Worldwide
1195:
1153:
337:(FD&C Blue 1, E133).
46:
37:
25:Smarties (disambiguation)
3034:Brand name confectionery
2648:Associated British Foods
2158:California Pizza Kitchen
1020:10.1177/1010539517700473
935:. Nestle.ca. 1 June 2009
563:. Nestlé. Archived from
280:Supreme Court of Denmark
2678:in the U.S. since 2020.
2656:Alaska Milk Corporation
2613:Controversies of Nestlé
701:. John Wiley and Sons.
589:. Smartiescollector.com
498:'s 1999 animated film,
21:Smarties (tablet candy)
3009:Canadian confectionery
2644:Smarties Candy Company
2511:Peter Brabeck-Letmathe
1268:Nestlé Toll House Café
1168:Nestlé Wyeth Nutrition
866:The Gazette (Montreal)
697:Bradley, John (2011).
434:
314:
297:since 1907, to German
227:
219:
186:Smarties Candy Company
23:. For other uses, see
3004:British confectionery
2664:Ferrara Candy Company
2608:List of Nestlé brands
2399:Galderma Laboratories
1991:Seattle's Best Coffee
1803:Rowntree's Fruit Gums
1758:Nestlé Milk Chocolate
1486:Cinnamon Toast Crunch
1158:Nestlé Purina PetCare
1098:How Smarties are made
432:
312:
225:
217:
2924:Henry Isaac Rowntree
2557:Nestlé Rowntree F.C.
567:on 13 September 2018
391:improve this section
190:registered trademark
2640:The Hershey Company
2552:Nestlé Invitational
2547:1977 Nestlé boycott
2466:Rowntree Mackintosh
1904:Chameleon Cold-Brew
1718:Mackintosh's Toffee
34:
3024:1882 introductions
2572:Toll House cookies
2374:Chocolate Surpresa
2339:Former brands and
1884:Blue Bottle Coffee
1238:Nestlé Philippines
891:. London: Guardian
676:. pp. 84–85.
674:The Friday Project
530:Smarties: Meltdown
435:
335:brilliant blue FCF
315:
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220:
3019:Yorkshire cuisine
3014:Rowntree's brands
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2441:Peter's Chocolate
1696:Kit Kats in Japan
1193:
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1184:BlueTriton Brands
1056:. 26 January 2021
956:"Veggies beware!"
708:978-1-119-99505-0
427:
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269:Junction Triangle
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2849:Hot Sam Pretzels
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2601:Related articles
2582:Nescafé Basement
1768:Peppermint Crisp
1728:Menier Chocolate
1531:Nesquik (cereal)
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1054:Nestlé Global
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478:Canadian flag
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376:This section
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276:M&M minis
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172:Smarties are
170:
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159:confectionery
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68:
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61:
58:
54:
50:
45:
41:
36:
30:
26:
22:
2950:Mackintosh's
2899:Tom's Snacks
2893:
2859:Laura Secord
2837:Polly Waffle
2772:subsidiaries
2702:
2690:
2567:Nestlé Tower
2521:Henri Nestlé
2461:Powwow Water
2451:Polly Waffle
2426:Ice Mountain
2364:Butterfinger
2341:subsidiaries
2188:Lean Pockets
2178:Lean Cuisine
2130:
1952:Nescafé Gold
1838:White Knight
1817:
1656:Coffee Crisp
1558:and desserts
1521:Lucky Charms
1491:Cookie Crisp
1455:S.Pellegrino
1445:Princes Gate
1411:
1277:Other assets
1234:Nestlé Lanka
1227:Nestlé Japan
1214:Nestlé India
1207:Subsidiaries
1058:. Retrieved
1053:
1044:
1011:
1007:
994:
982:. Retrieved
972:
960:. Retrieved
949:
937:. Retrieved
927:
915:. Retrieved
905:
893:. Retrieved
882:
870:. Retrieved
868:. p. A9
865:
855:
843:. Retrieved
834:
825:
816:
807:
795:. Retrieved
784:
775:Toronto Star
773:
764:
752:. Retrieved
742:
730:
717:
698:
692:
669:
663:
649:
639:– via
630:
620:13 September
618:. Retrieved
614:The Guardian
613:
603:
591:. Retrieved
581:
569:. Retrieved
565:the original
555:
528:
499:
493:
489:
482:
475:
471:
467:
436:
413:
404:
389:Please help
377:
349:
342:
339:
324:
316:
284:
273:
257:
252:Blockbusters
250:
247:
239:
229:
193:
179:
171:
148:
147:
106:South Africa
29:
2869:Matchmakers
2817:Black Magic
2812:After Eight
2770:Brands and
2506:Paul Bulcke
2481:Zephyrhills
2476:Wonder Ball
2431:Jenny Craig
2311:Uncle Tobys
2291:Frosty Paws
2276:Fancy Feast
2228:Yinlu Foods
2213:Uncle Tobys
2173:Hot Pockets
2091:Häagen-Dazs
2086:Frosty Paws
2040:Coffee-Mate
1917:Dolce Gusto
1912:Coffee-Mate
1857:Coffee and
1833:Walnut Whip
1788:Red Ripperz
1723:Matchmakers
1708:Life Savers
1616:Black Magic
1611:Blue Riband
1586:After Eight
1526:Milo Cereal
1516:Lion Cereal
1496:Corn Flakes
1435:Acqua Panna
1344:Dolce Gusto
1302:Yinlu Foods
1060:25 December
845:10 February
455:Dairy Queen
114:Middle East
2998:Categories
2786:Fruit Gums
2747:Rowntree's
2652:Post Foods
2198:Stouffer's
2145:and snacks
2076:Eskimo Pie
2045:La Lechera
2030:Bear Brand
2006:Sweet Leaf
1940:Milo cocoa
1930:La Lechera
1798:Rowntree's
1763:Passatempo
1566:Animal Bar
1556:Chocolate
1412:Toll House
1375:Bear Brand
1332:Appliances
1284:Hsu Fu Chi
1105:- BBC News
840:"Smarties"
672:. London:
561:"Smarties"
547:References
447:McDonald's
445:, sold by
231:Rowntree's
124:Rowntree's
76:Introduced
2832:Hoadley's
2421:Hoadley's
2414:Restylane
2379:Deer Park
2369:Baby Ruth
2359:Arrowhead
2354:Alfasigma
2208:Tombstone
2116:Mövenpick
2071:Drumstick
2066:D'Onofrio
2059:Ice cream
2035:Carnation
1996:Starbucks
1966:Nespresso
1894:Carnation
1859:beverages
1813:Sin Parar
1626:Breakaway
1541:Shreddies
1450:Pure Life
1354:Special.T
1349:Nespresso
1147:Divisions
797:28 August
641:Yahoo.com
541:M&M's
485:Christmas
463:M&M's
439:ice cream
378:does not
345:cochineal
331:spirulina
156:chocolate
110:Australia
2973:Category
2894:Smarties
2692:Category
2456:PowerBar
2404:Cetaphil
2384:Dreyer's
2319:Cheerios
2286:Friskies
2271:Dog Chow
2163:DiGiorno
2131:Smarties
2001:Supligen
1981:Ovaltine
1961:Nesfruta
1921:Huesitos
1866:Abuelita
1818:Smarties
1773:Perugina
1753:Negresco
1748:Munchies
1733:Milkybar
1646:Cheekies
1641:Carlos V
1606:Big Turk
1571:Abuelita
1481:Chocapic
1476:Cheerios
1216:(62.76%)
1177:Divested
1036:24488124
1028:28434251
754:10 April
593:10 April
536:Skittles
508:See also
459:Blizzard
443:McFlurry
359:Variants
291:Lentilky
242:alphabet
195:Smarties
149:Smarties
33:Smarties
2983:Commons
2943:Related
2854:Kit Kat
2822:Caramac
2779:Current
2704:Commons
2676:Froneri
2592:Freshly
2535:Related
2329:Weeties
2301:Winalot
2261:Beneful
2218:Winiary
2183:Libby's
2153:Buitoni
2121:Parlour
2111:Maxibon
2106:Kit Kat
2096:Hjem-IS
2050:Nesquik
1971:Nesquik
1945:Nescafé
1908:Chuckie
1879:BabyNes
1875:Acticor
1848:ZveÄŤevo
1823:Svitoch
1691:Kit Kat
1686:Goobers
1671:Drifter
1651:Chokito
1636:Caramac
1631:Cailler
1596:Bar One
1591:Allen's
1501:Fitness
1469:Cereals
1440:Perrier
1430:Contrex
1414:cookies
1406:Libby's
1380:Cerelac
1370:BabyNes
1339:BabyNes
1292:(30.3%)
1290:L'Oréal
1263:Froneri
984:22 July
962:22 July
939:22 July
917:22 July
895:22 July
872:29 July
571:25 July
483:Around
399:removed
384:sources
305:Colours
299:Hamburg
295:Czechia
261:Toronto
210:History
204:Hamburg
130:Website
94:Markets
84: (
66:Country
2917:People
2904:Yorkie
2874:Menier
2827:Gale's
2800:Former
2761:Nestlé
2754:Parent
2494:People
2436:Ozarka
2409:Epiduo
2394:Gale's
2389:Enviga
2223:Wagner
2126:Savory
2025:Alpine
2010:Zoégas
1986:Ricoré
1976:Nestea
1956:Nescau
1935:Menier
1871:Alpine
1843:Yorkie
1743:Mirage
1703:Kohler
1681:Garoto
1666:Crunch
1460:Vittel
1399:Baking
1385:Gerber
1324:Brands
1310:(100%)
1308:Malher
1298:(100%)
1140:Nestlé
1034:
1026:
705:
680:
501:Tarzan
496:Disney
287:Nestlé
265:Canada
167:Nestlé
153:dragée
102:Canada
98:Europe
60:Nestlé
3039:Candy
2349:Alcon
2281:Felix
2266:Bonio
2203:Thomy
2193:Maggi
2168:Herta
1889:Boost
1676:Fox's
1661:Crisp
1304:(60%)
1286:(60%)
1032:S2CID
1004:(PDF)
192:name
56:Owner
2889:Rolo
2879:Polo
2864:Lion
2807:Aero
2672:Mars
2324:PLUS
2246:Alpo
1925:Klim
1899:Caro
1793:Rolo
1778:Polo
1738:Milo
1713:Lion
1621:Bono
1576:Aero
1536:Trix
1390:Nido
1296:Osem
1062:2022
1024:PMID
986:2009
964:2009
941:2009
919:2009
897:2009
874:2022
847:2017
799:2014
756:2014
703:ISBN
678:ISBN
622:2017
595:2014
573:2012
451:Oreo
382:any
380:cite
235:York
200:York
151:are
86:1937
79:1937
2666:.
2296:ONE
2081:Fab
1828:TEX
1016:doi
393:by
233:of
202:to
3000::
2668:NA
1052:.
1030:.
1022:.
1012:29
1010:.
1006:.
864:.
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772:.
612:.
263:,
206:.
169:.
112:,
108:,
104:,
2739:e
2732:t
2725:v
1132:e
1125:t
1118:v
1064:.
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1018::
988:.
966:.
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