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287:, he was tasked with creating a new segment in the paper, focused on good news. Loufrani decided that the segment should focus on good news stories, but also needed a design to draw readers attention to the new section. The concept he came up with was a smiling face, to be used as part of the logo, replacing the "o" in France-Soir. The logo with the new
36:
417:, which produces positive news stories. Journalists have recently commented on the growing trend in the west of people avoiding the news entirely. 36% in the UK said they sometimes or often actively try to avoid the news in 2024. In interviews, Loufrani has spoken about the need for positive press to improve the mood of readers.
318:
in the United States was becoming an increasingly popular commercial venture, in Europe it was still quite rare to see companies specialise in nothing but licensing. After
Loufrani's trademark was copyrighted, he quit his job as a journalist and began to look into options of how to commercialise the
405:
In 2005, the company announced the creation of the Smiley World
Association, later renamed Smiley Fund and now Smiley Movement, as a charitable arm of the company, to which it donates 10 percent of its profits. In 2017, the company was responsible for 210 million products, that were sold under
327:
and gave away stickers to French university students initially. The stickers became an overnight cultural success, appearing all over the country on lampposts and car bumpers. It spread from university students to the general public, with
Loufrani giving away 10 million in total.
420:
License Global magazine listed the company as one of the most influential brands of the 2010s in its
December 2020 summary of the brands of the decade list. In early 2021, it was announced that The Smiley Company had produced a short film about the history of the
370:
files on the internet in 1998, making them the first graphical emoticons used in technology. He launched the SmileyWorld brand shortly thereafter. In the early 2000s, the company licensed the rights to their emoticons to telecom companies, including
383:, amongst others. Nicolas Loufrani compiled his graphical emoticons, along with other existing images used for communication, into an online dictionary which was divided into categories, and by 2002, the dictionary included over 3,000 images.
484:, author Isabel Wu explained that The Smiley Company deployed a real-world example of Drucker's business theory. Its vast library of images, designs and concepts are then used by other companies to develop and manufacture products.
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face in over 100 countries. The company creates products including textiles, puzzles, party goods, stationery, automobile accessories, and toys for licensed brand partners and retailers.
339:
in Europe were known as
Bonitos, with Loufrani agreeing a deal for smiley's to be printed on the front of the chocolates. Other large corporations began to deal with Loufrani, including
1753:
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480:'s theory that corporations could operate with a small team of senior management, with partnerships and outsourcing a major component when bringing products to market. In the book
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By the 1990s, Franklin and his son
Nicolas Loufrani held trademarks for the symbol in around 70 countries and had licensed the smiley to brands including
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opposed the registration, citing potential confusion between their design and
Loufrani's. Nine years later, the USPTO initially sided with
362:
In 1996, the
Loufranis founded the Smiley Company in London, England, built around the Smiley brand. In 1997, Nicolas created hundreds of
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366:, including a 3D smiley logo. His images, registered with the United States Copyright Office in 1997, were first published as
589:
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and subsequent good news segment were first used in the newspaper on
January 1, 1972, and was accompanied with the slogan,
508:
346:
While other smiling faces had been used in marketing and advertising elsewhere globally, many of them used terms such as
932:
402:, before another federal court case was brought forward by Smiley in 2009. In 2011, the companies settled out of court.
267:
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to create Smiley
Jibbitz, charms which could be worn on Crocs. They partnered again in 2021 with a smiley designed
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299:, the new "good news" section was a huge success and caused other European-based newspapers to follow the trend.
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which began with student protests. Loufrani used this as an opportunity to increase awareness of the
1482:"From Nirvana and Marc Jacobs to the Smiley Co. and Walmart, the Enduring Fight for the Smiley Face"
335:
as part of one-off campaigns. In the mid-1970s, came Loufrani's first major deal. The forerunner to
319:
trademark. France at the time was dealing with the aftermath of numerous civil movements, including
737:
643:
1293:"SmileyWorld's CEO Nicolas Loufrani on Plagiarism, the School Market and a Push for More Toys"
1228:
770:
728:
306:
first appeared in print in 1972, he had foreseen its potential and taken the design to the
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By 2022, the fashion division of Smiley Company generated €200 million in sales annually.
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115:
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445:. The company worked with a number of fashion houses from 2007 onwards, including the
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in the run-up to the 50th anniversary since it was created by Franklin Loufrani.
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296:
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210:
1205:"Niclas Loufrani in the Interview: "My father has invented the smiley face.""
387:
343:
who were the first fashion brand to use a smiley on its jeans in the 1970s.
315:
311:
119:
17:
1592:"How the Smiley evolved from newspaper icon to movement for a better world"
340:
1655:"The Smiley Company's Evolution From Licensor to a €350m Lifestyle Brand"
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446:
376:
363:
1670:"Smiley and Walton Brown in Asia licensing deal, also links with Crocs"
399:
395:
380:
158:
853:"Behind the HYPE: The Surprising Beginnings of the Smiley Face Design"
1622:"Tracing 50 years of the iconic Smiley, a symbol of defiant optimism"
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The Michelangelo Project: Making It in the Digital Century Workforce
977:"Forecast: Bright and smiley faces when you serve this double treat"
482:
The Michelangelo Project: Making It in the Digital Century Workforce
1625:
835:"Il y a 50 ans, le smiley faisait son apparition chez France-Soir"
458:
454:
427:
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331:
Its success meant brands were more interested in working with the
266:
367:
29:
1355:"A picture paints a thousand words: Today is World Emoji Day"
354:
Loufrani was not the first documented person to use the term
531:"Qui a Inventé le Smiley? Son Histoire va Vous Surprendre"
283:
during the 1960s and 70s. While working for the newspaper
1386:"Who invented the Smiley? Its history will surprise you…"
1696:"Crocs Give Its Classic Clog a Vibrant Smiley Makeover"
1450:"Walmart's Smiley is back after 10 years and a lawsuit"
733:"H. R. Ball, 79, Ad Executive Credited With happy Face"
552:"Ses Petits Smiley Lui Rapportent de Plus en Plus Gros"
1726:
1417:"Scott's Wal-Mart in Trademark Clash Over Smiley Face"
441:
In 2007, The Smiley Company set up a design studio in
225:
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209:
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1262:"The Big Interview: Nicolas Loufrani, CEO, Smiley"
409:In 2018, Loufrani announced the creation of a new
1176:"Emoji Users Are Shaping The Future Of Messaging"
1012:. New Bern, North Carolina. 1909-01-19. p. 3
1507:"Van Es Shows Off Home Textile Range for Smiley"
271:Franklin Loufrani, founder of the Smiley Company
1150:"Jargon file, version 2.6.1, February 12, 1991"
802:"Smiley ou l'histoire d'une OPA sur un sourire"
499:
497:
1754:Privately held companies of the United Kingdom
1031:"With the smiley, "we get to relax everybody""
983:. Fort Worth, Texas. 1954-07-18. p. 107.
829:
827:
694:
692:
8:
89:
57:. There might be a discussion about this on
1585:
1583:
432:Nicolas Loufrani, CEO of The Smiley Company
181:Franklin Loufrani (Founder & President)
1731:
230:
95:
88:
1227:. Michael O'Mara Books. 25 October 2013.
900:
898:
896:
392:United States Patent and Trademark Office
310:in October 1971 and begun the process of
77:Learn how and when to remove this message
1749:Branding companies of the United Kingdom
1324:"Emoting Out Loud: The Origin of Emojis"
795:
793:
1121:"The History of Smiley Marks (English)"
675:"Smiley Bets Big on Merchandise Market"
493:
1657:. Business of Fashion. March 15, 2022.
1632:from the original on December 10, 2023
864:
862:
642:Yvernault, Veronique (30 April 2014).
406:partnership and licensing agreements.
295:According to recent publications from
255:. It claims to hold the rights to the
1676:from the original on December 2, 2023
1567:
1565:
1119:Yasumoto-Nicolson, Ken (2007-09-19).
800:Collomp, Florentin (5 January 2010).
654:from the original on 17 November 2015
562:from the original on 16 February 2017
7:
881:from the original on 14 January 2017
592:from the original on 4 November 2012
386:In 1997, The Smiley Company filed a
1668:Halliday, Sandra (April 25, 2017).
1602:from the original on April 16, 2024
1550:from the original on 15 August 2024
1429:from the original on 11 August 2018
1396:from the original on 15 August 2024
1365:from the original on 11 August 2015
1241:from the original on 15 August 2024
871:"Smiley Face is Serious to Company"
702:Who really invented the Smiley face
582:"Wal-Mart Seeks Smiley Face Rights"
550:Loignon, Stéphane (3 August 2009).
507:. License magazine. December 2020.
413:, The Smiley Movement. It operates
1517:from the original on 5 August 2017
1334:from the original on 5 August 2017
1041:from the original on 5 August 2017
913:from the original on June 25, 2024
905:Crockett, Zachary (July 8, 2022).
709:from the original on 15 April 2014
673:Pani, Priyanka (20 January 2014).
644:"Smiley, Souriez, c'est Français!"
623:from the original on 5 August 2017
25:
1260:Loveday, Samantha (22 May 2015).
1060:Dear, Brian (19 September 2012).
952:"THE STORY OF ONE CHINESE FAMILY"
907:"The $ 500m smiley face business"
812:from the original on 17 July 2017
745:from the original on 29 June 2019
1702:from the original on May 2, 2023
869:Crampton, Thomas (5 July 2006).
778:from the original on 18 May 2013
34:
1590:Kelly, Laura (March 18, 2024).
1538:"A Smiley Face Goes a Long Way"
1488:from the original on 2024-04-17
1480:Law, Natasha (September 2019).
1462:from the original on 2017-06-26
1186:from the original on 2017-08-05
1156:from the original on 2010-05-27
1131:from the original on 2021-05-01
1072:from the original on 2017-09-07
987:from the original on 2024-08-15
950:Dr. Esther Morse (1934-12-20).
939:. 15 December 1962. p. 34.
766:"Who invented the smiley face?"
511:from the original on 2021-10-27
453:In 2017, Smiley partnered with
27:British brand licensing company
764:Adams, Cecil (23 April 1993).
705:. Washington DC: Smithsonian.
699:Stamp, Jimmy (13 March 2013).
611:Owen, Jeremy (29 March 2016).
505:"The Top Brands of the Decade"
275:Franklin Loufrani worked as a
1:
1322:Das, Souvik (4 August 2016).
1224:Symbols: A Universal Language
1091:"The History of Smiley Marks"
958:. Stuart, Nebraska. p. 8
1698:. Hype Beast. May 17, 2021.
1536:Wiseman, Eva (2 July 2006).
1448:Smith, Aaron (3 June 2016).
1291:Burke, Jade (7 March 2016).
1062:"PLATO Emoticons, revisited"
314:the design in France. While
302:While the Loufrani-designed
1415:Olson, Parmy (8 May 2006).
1353:Jack Quann (17 July 2015).
1019:– via Newspapers.com.
994:– via Newspapers.com.
965:– via Newspapers.com.
529:Hervez, Marc (9 May 2016).
131:; 53 years ago
1770:
1384:Marc Hervez (9 May 2016).
855:. Hype Beast. 5 May 2020.
293:"Take The Time To Smile."
94:
1010:New Berne Weekly Journal
981:Fort Worth Star-Telegram
933:"Focus on Deejay Scene"
613:"Profile: Smiley World"
411:non-profit organisation
308:French trademark office
679:The Hindu BusinessLine
451:“Smiley for Moschino.”
433:
360:Levi Strauss & Co.
272:
476:has been compared to
472:The Smiley Company's
431:
390:application with the
270:
195:$ 538 million (2020)
1272:on 14 September 2015
1066:www.platohistory.org
47:confusing or unclear
1672:. Fashion Network.
1628:. January 6, 2021.
1513:. 11 January 2010.
1125:Whatjapanthinks.com
1037:. 4 February 2016.
956:The Stuart Advocate
201:Number of employees
91:
55:clarify the article
1180:The Light Magazine
1101:on 3 December 2012
875:The New York Times
738:The New York Times
617:Transform Magazine
434:
273:
247:company, based in
241:The Smiley Company
183:Nicolas Loufrani (
1484:. TheFashionLaw.
1006:"Mr. C. C. Reece"
841:. March 13, 2022.
771:The Straight Dope
731:(14 April 2001).
729:Honan, William H.
238:
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16:(Redirected from
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1727:Official website
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1303:on 5 August 2017
1299:. Archived from
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1268:. Archived from
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1097:. Archived from
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685:on 26 June 2014.
681:. Archived from
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1211:. 23 June 2014.
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352:"smiling face."
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1576:. p. 120.
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1511:License Global
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909:. The Hustle.
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588:. 8 May 2006.
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1596:The Big Issue
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