165:. She then released the names of 25 snarkers from the subreddit and revealed her discovery in October 2021 that her then-husband, Keith, had posted in r/MadiaSnark. It was later taken down by moderators of the subreddit. Lifestyle influencer Lily Chapman posted a series of videos about her experiences with snark content about her in 2024, in which she stated that she had nine separate snark pages dedicated to her and that they prompted her to pursue legal action. The subreddit r/snarkingonthesnarkers was created to critique other snark subreddits for bullying and harassment.
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38:. Members of snark subreddits are known as "snarkers". Some snark subreddits, such as r/Blogsnark, r/NYCinfluencersnark and r/LAinfluencersnark, discuss influencers in general, while others focus on particular individuals or families. "Fundie" snark subreddits—such as r/DuggarsSnark, which discusses the Duggar family of the
64:
The subreddit r/Blogsnark was created in 2015 to discuss influencers and bloggers, with threads dedicated to subsections of influencers like family channels, food influencers, and podcasters. In March 2020, it rose 300 spots on the list of the subreddits with the most members; its membership more
326:
and bullying", snark subreddits are "often the only places taking a close inspection of how the industry and its most successful figures operate". She added that they contain "dozens of threads" about influencers' deceptive posts and practices, expose how influencers earn money, and "can inform
291:
tended to be "more nuanced, newsy and speculative", snark subreddits about specific people could "often turn hateful". She also described r/Trishyland as "a coordinated harassment campaign" due to its members' attempts to involve themselves in Paytas's personal life while she was pregnant. Molly
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described it as "arguably the most popular" snark subreddit in 2023. r/NYCinfluencersnark focuses on discussions of New York City-based influencers and had over 95 thousand members by 2024, while r/LAinfluencersnark covers Los
Angeles-based influencers. r/munchsnark, a subreddit surrounding
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that, because "gossip triggers the brain’s reward circuitry", there could be "positive, pro-social outcomes of shared snark", but that it had the potential to "go too far". She particularly criticized aspects of r/DuggarsSnark as being "invasive and cruel" and likened them to
236:. The subreddit also organized a fundraiser for the Children's Safety Center of Washington County. By June 2023, the subreddit had over 174,000 members. Its popularity also led to the proliferation of other snark subreddits for "fundie"—a pejorative for
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wrote that users of r/Blogsnark sometimes expressed admiration for influencers, but that the subjects of its posts were "often heavily criticized and arguably even trolled, which leads to concerns that these spaces have gone too far".
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readers about online trends that they may not have realized were likely paid influencer campaigns", which allows
Redditors to play "a role that mainstream journalists so far haven't been able, or willing, to." Sophie Hayssen of
240:—influencers. r/FundieSnarkUncensored was started in 2020. It had over 169,000 members and was in the top one percent of subreddits by membership by December 2023. Its members, as of 2023, are largely female and queer.
254:, Katy Kelleher wrote that, despite occasional commentary on snark subreddits about "the expectations that are placed upon women living in 21st-century America", "snarkers" are typically "just mean". Emily Courter of
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described "the vast network of snark subreddits" as "a thorn in side" in 2023 due to their being "tied to stalking, doxing, and mob behavior" and for "frequently devolv into networked harassment against women".
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wrote that subreddits like r/FundieSnarkUncensored could "play a key role in helping reexamine their past beliefs", but that they could sometimes "go too far, moving from critique to bullying".
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and provides updates on her life and career. They also, as of 2024, organize meetings and create crafts based on their dislike of
Calloway. r/HilariaBaldwin focuses on
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480:"A van-life influencer has released the real names of Reddit users that made her life a living hell. But her quest for vengeance has made her a target once again"
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examining the subreddit's harassment of Paytas was published in 2022, Reddit banned r/Trishyland. r/sevdaelasnark focuses on food TikToker Sevda Ela.
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stated that snark subreddits about female influencers were "less about accountability and more about bullying, often over their target's appearance".
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also faced online controversy in late 2023 for posting a story about the underwear brand Parade in a snark subreddit from their Reddit account. For
232:. The subreddit grew from 8,000 members at the beginning of 2021 to 135,000 by December, while its posts shifted toward empathy for victims of
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influencers and often consist of ex-fundamentalists. Snark subreddits have been criticized, both by critics and by their targets, as a form of
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142:. It had over 42,000 members by 2022, with its membership doubling after Paytas announced that she was pregnant. After an article by
509:"A Reddit forum dedicated to 'snarking' on influencers is home to over 100,000 members — some think the community has gone too far"
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wrote that, though snark subreddits "are not well moderated", "often get details wrong", and have posts that "sometimes engage in
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747:"How The Reddit Community That Makes Fun Of The Duggars Came Together During Josh Duggar's Child Sexual Abuse Imagery Trial"
719:"Critics are using the Josh Duggar trial to help deconstruct harmful beliefs: 'Dripping with the effects of purity culture'"
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693:"What is snarking? TikToker Lily Chapman reveals intense online harassment she's experienced on Reddit"
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created to gossip about and express frustration toward, or "snark" on, public figures, largely female
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wrote that, even if snark subreddits about "entire genres of influencers" like family channels and
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than doubled from 2020 to 2022, by which point it had more than 100,000 members. Geoff Weiss of
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447:"How the New Duggar Family Docuseries Amplifies the World of Online Snark Communities"
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Some popular snark subreddits target specific influencers and media figures, such as
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834:"'It put me on antidepressants': welcome to GOMI, the cruel site for female snark"
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224:. The subreddit became particularly active during a December 2021 trial against
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r/DuggarsSnark is a subreddit surrounding the Duggar family, the stars of the
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636:"A famous internet troll is facing frightening harassment near due date"
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576:"'It's so toxic': why we're addicted to mean online gossip about women"
545:"There's an entire Reddit community dedicated to hating on the Duggars"
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influencer. In March 2023, Madia posted a video describing how she was
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by users from the subreddit and stated that the subreddit made her
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76:, was banned for violating Reddit's rule against promoting hate.
667:"I'm a lurker on Tattle Life: Unpicking my obsession with snark"
604:"Why People Can't Stop Making Up Theories About Hilaria Baldwin"
860:
340:
and Tattle Life have also been described as snark communities.
775:"How a Josh Duggar Subreddit Became a Forum for Sexual Trauma"
379:"News outlets turn to Reddit as Musk's X descends into chaos"
806:"How former fundamentalists are finding healing on Reddit"
228:, whom the subreddit nicknamed "the Pest", for possessing
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r/DuggarsSnark, which was created to "snark" on the
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r/MadiaSnark was a subreddit about
Brianna Madia, a
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Subreddits dedicated to gossip about public figures
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414:"The Reddit pages that investigate influencers"
191:), known as "the Pest" therein, was tried for
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187:, became especially active when Josh Duggar (
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832:Van Syckle, Katie (January 21, 2016).
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804:Hayssen, Sophie (December 11, 2023).
717:Weekman, Kelsey (December 15, 2021).
665:Rawlings, Amber (February 29, 2024).
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72:influencers that members accused of
745:Skinner, Paige (December 9, 2021).
602:McNeal, Stephanie (April 8, 2022).
56:and as invasive of their subjects.
773:Bolin, Alice (December 20, 2021).
445:Mendez II, Moises (June 6, 2023).
336:Outside of Reddit, forums such as
116:r/SmolBeanSnark focuses on writer
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507:Courter, Emily (April 30, 2022).
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691:Sawyer, Charlie (June 4, 2024).
574:Kelleher, Katy (March 9, 2020).
350:Controversial Reddit communities
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412:Merid, Feven (March 25, 2024).
169:r/DuggarsSnark and fundie snark
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478:Weiss, Geoff (May 8, 2023).
216:beliefs, their promotion of
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419:Columbia Journalism Review
319:Columbia Journalism Review
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914:Reddit serial killer hoax
1057:Controversial subreddits
292:McAleer, a cofounder of
238:Christian fundamentalist
222:Christian fundamentalism
106:for r/HilariaBaldwin or
50:Christian fundamentalist
48:—include discussions on
1050:GameStop short squeeze
244:Response and criticism
214:fundamentalist Baptist
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179:fundamentalist Baptist
74:faking their illnesses
543:(December 14, 2021).
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1144:_9MOTHER9HORSE9EYES9
939:Celebrity Number Six
934:2023 API controversy
909:Mister Splashy Pants
377:(December 1, 2023).
338:Get Off My Internets
209:19 Kids and Counting
184:19 Kids and Counting
124:, the wife of actor
110:for r/SmolBeanSnark.
45:19 Kids and Counting
634:(August 28, 2022).
384:The Washington Post
316:Feven Merid of the
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1080:Current executives
234:child sexual abuse
204:reality television
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230:child pornography
181:Duggar family of
118:Caroline Calloway
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843:. Retrieved
839:The Guardian
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1128:Yishan Wong
724:In the Know
226:Josh Duggar
134:Ethan Klein
28:influencers
1258:Subreddits
1252:Categories
1184:Alien Blue
1040:The_Donald
1025:Polandball
948:Subreddits
919:The Button
697:Screenshot
356:References
302:wrote for
151:Moab, Utah
60:Subreddits
24:subreddits
1118:Ellen Pao
995:HaveWeMet
975:AskReddit
139:Frenemies
36:TikTokers
32:YouTubers
1235:Category
990:Feminism
960:antiwork
904:Timeline
845:July 30,
817:July 30,
702:July 30,
676:July 30,
641:NBC News
425:July 30,
344:See also
281:NBC News
195:in 2021.
189:pictured
163:suicidal
30:such as
1035:Science
1020:nosleep
897:History
780:Jezebel
730:May 13,
647:May 11,
556:May 13,
520:May 11,
489:May 13,
458:May 11,
206:series
155:vanlife
153:-based
1205:Apollo
1159:Unidan
1073:People
889:Reddit
786:May 9,
758:May 9,
671:Hunger
613:May 9,
587:May 9,
390:May 9,
159:doxxed
1210:Imgur
1198:Other
1137:Users
1015:NoFap
924:Place
550:Input
305:Input
42:show
1005:IAmA
847:2024
819:2024
788:2024
760:2024
732:2024
704:2024
678:2024
649:2024
615:2024
589:2024
558:2024
522:2024
491:2024
460:2024
452:Time
427:2024
392:2024
279:For
248:For
34:and
22:are
965:art
201:TLC
40:TLC
1254::
836:.
808:.
796:^
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657:^
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468:^
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