Knowledge (XXG)

Social media analytics

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campaign. By creating thousands of data points on 230 million U.S. adults, the data mining company had the potential to analyze which individuals could be swayed into voting for the Trump campaign, and then send messages or advertisements to said targets and influence user mindset. Specific target voters could then be exposed to pro-Trump messages without being aware, even, of the political influence settling on them. Such a specific form of targeting in which select individuals are introduced to an above-average amount of campaign advertisement is referred to as "micro-targeting." There remains great controversy in measuring the amount of influence this micro-targeting had in the 2016 elections. The impact of micro-targeting ads and social media data analytics on politics is unclear as of the late 2010s, as a newly arising field of technology.
465:, if we take a large amount of data around computer professionals, say the "IT architect", and built a word cloud, no doubt the largest word in the cloud would be "architect". This analysis is also about tool usage. Some tools may do a good job at determining sentiment, where as others may do a better job at breaking down text into a grammatical form that enables us to better understand the meaning and use of various words or phrases. In performing analytic analysis, it is difficult to enumerate each and every step to take on an analytical journey. It is very much an iterative approach as there is no prescribed way of doing things. 726:-based approach to collecting, analyzing, and interpreting social media data. Social media presents a promising, albeit challenging, source of data for business intelligence. Customers voluntarily discuss products and companies, giving a real-time pulse of brand sentiment and adoption. Social media is one of the most important tools for marketers in the rapidly evolving media landscape. Firms have created specialized positions to handle their social media marketing. These arguments are in line with the literature on social media marketing that suggests that social media activities are interrelated and influence each other. 257: 866: 515:
trying to understand the public's perception of a certain topic as it unfolding to allow for reaction or an immediate change in course. In near real-time analysis, we assume that data is ingested into the tool at a rate that is less than real-time. Ad hoc analysis is a process designed to answer a single specific question. The product of ad hoc analysis is typically a report or data summary. A deep analysis implies an analysis that spans a long time and involves a large amount of data, which typically translates into a high CPU requirement.
442:, etc. The data analysis step begins once we know what problem we want to solve and know that we have sufficient data that is enough to generate a meaningful result. How can we know if we have enough evidence to warrant a conclusion? The answer to this question is: we don't know. We can't know this unless we start analyzing the data. While analyzing if we found the data isn't sufficient, reiterate the first phase and modify the question. If the data is believed to be sufficient for analysis, we need to build a data model. 558:. A highly complex tool produces more amounts of details. The second type of analysis in the context of velocity is an analysis of data at rest. This analysis is performed once the data is fully collected. Performing this analysis can provide insights such as: which of your company's products has the most mentions as compared to others? What is the relative sentiment around your products as compared to a competitor's product? 734:. In a similar vein, suspicious social media postings have significantly increased along with the growth of social media. Luca and Servas (2015) reported that firms have a potential incentive to use fake postings when they have increased competition. Therefore, upgrading our ability to identify and monitor suspicious postings (e.g., fake reviews on Yelp) has become an important part of social media platform management. 591:, set up a goal, which is to convey great quantities of information in a format that is easily assimilated by the consumer of information. It is important to answer "Who is the audience?", and "Can you assume the audience has the knowledge of terminologies used?" An audience of experts will have different expectations than a general audience; therefore, the expectations have to be considered. 884: 84: 480:, ad hoc analysis on accumulated data or deep analysis performed on accumulated data. This analysis dimension is really driven by the amount of time available to come up with the results of a project. This can be considered as a broad continuum, where the analysis time ranges from few hours at one end to several months at the other end. This analysis can answer following type of questions: 752: 43: 311:, and information interpretation. To maximize the value derived at every point during the process, analysts may define a question to be answered. The important questions for data analysis are: "Who? What? Where? When? Why? and How?" These questions help in determining the proper data sources to evaluate, which can affect the type of analysis that can be performed. 186: 299:. It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision-making." 514:
in a reasonable time period. Capacity numbers need to address not only the CPU needs but also the network capacity needed to retrieve data. This analysis could be performed as real-time, near real-time, ad hoc exploration and deep analysis. Real-time analysis in social media is an important tool when
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from an unprocessed data, we need to start processing it, refine the dataset by including data that we want to focus on, and organize data to identify information. In the context of social media analytics, data identification means "what" content is of interest. In addition to the text of content, we
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Cambridge Analytica attracted controversy for its use of data gathered from social media. A similar case took place in which a breach and Facebook data was acquired by Cambridge Analytica. There was concern that they had used the data to encourage British citizens to vote to leave the European Union
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The insights derived from analysis can be as varied as the original question that was posed in step one of analysis. At this stage, as the nontechnical business users are the receivers of the information, the form of presenting the data becomes important. How could the data make sense efficiently so
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While this was a breach of user privacy, data mining and targeted marketing undermined the public accountability to which social media entities are no longer subject, therefore twisting the democratic election system and allowing it to be dominated by platforms of “user-generated content polarized
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for individuals and the legal boundaries to be created for data science companies in relevance to politics in the future. Both of the examples listed below demonstrate a future in which big data can change the game of international politics. It is likely politics and technology will evolve together
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of available data to focus on for analysis. Raw data is useful once it is interpreted. After data has been analyzed, it can begin to convey a message. Any data that conveys a meaningful message becomes information. On a high level, unprocessed data takes the following forms to translate into exact
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Muruganantham and Gandhi (2020) proposed a Multi-Criteria Decision Making (MCDM) model to prove that social media users' preferences, sentiments, behavior, and marketing data are related to social media analytics. Internet users are closely connected and show a high degree of mutual influence in
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and the Cambridge University Psychometric Centre were accused of, then investigated by the British government for their possible abuse of data to promote unlawful campaign techniques for Brexit. The referendum ended with 51.89% of voters supporting the withdrawal of the United Kingdom from the
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Moon and Iacobucci (2022) focused on the marketing applications of social media analytics. Such applications include consumer behavior on social media, social media impact on firm performance, business strategy, product/brand management, social media network analysis, consumer privacy and data
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is changing about the players during the course of match? Is the crowd conveying positive sentiment about the player who is actually losing the game? In these cases, the analysis is done as arrives. In this analysis, the amount of detail produced is directly correlated to the complexity of the
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that followed the American presidential election of 2016 was one involving a three-way relationship between Cambridge Analytica, the Trump campaign, and Facebook. Cambridge Analytica acquired the data of over 87 million unaware Facebook users and analyzed the data for the benefit of the Trump
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Domain of Analysis: The domain of the analysis is broadly classified into external social media and internal social media. Most of the time when people use the term social media, they mean external social media. This includes content generated from popular social media sites such as
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Set up a clear framework: the analyst needs to ensure that the visualization is syntactically and semantically correct. For example, when using an icon, the element should bear resemblance to the thing it represents, with size, color, and position all communicating meaning to the
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In the analysis of our data, it's handy to have several tools available at our disposal to gain a different perspective on discussions taking place around the topic. The aim here is to configure the tools to perform at peak for a particular task. For example, thinking about a
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message: noisy data; relevant and irrelevant data, filtered data; only relevant data, information; data that conveys a vague message, knowledge; data that conveys a precise message, wisdom; data that conveys exact message and reason behind it. To derive
1862: 434:. In other words, data analysis is the phase that takes filtered data as input and transforms that into information of value to the analysts. Many different types of analysis can be performed with social media data, including analysis of posts, 730:
security on social media, and fictitious/biased content on social media. In particular, consumer privacy and data security are becoming more and more important in the social media universe given the increasing risk stemming from social media
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Craig Silverman, Craig Timberg, Jeff Kao and Jeremy B. Merrill. (4 January 2022). "Facebook Hosted Surge of Misinformation and Insurrection Threats in Months Leading Up to January. 6 Attack, Records Show".
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throughout the next century. In the cases with Cambridge Analytica, the effects of social media analytics have resonated throughout the globe through two major world powers, the United States and the U.K.
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want to know: who wrote the text? Where was it found or on which social media venue did it appear? Are we interested in information from a specific locale? When did someone say something in social media?
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should package information into a structure that is presented as a narrative and easily remembered. This is important in many scenarios when the analyst is not the same person as a decision-maker.
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and relationships contain the data. Exposure of the patterns and understating them play a key role in decision making process. Mainly there are three criteria to consider in visualizing data.
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is a process or method that we use to organize data elements and standardize how the individual data elements relate to each other. This step is important because we want to run a
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Analysis of Facebook political groups and postings by social media analytics firm, CounterAction, have shown the role of social media giants in protest movements such as
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Craig Timberg, Elizabeth Dwoskin, and Reed Albergotti. (22 October 2021). "Inside Facebook, January. 6 violence fueled anger, regret over missed warning signs".
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What are the brand perceptions among constituents? How does brand compare against competitors? Which social media channels are being used for discussion?
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European Union. This final decision impacted politics within the United Kingdom, and sent ripples across political and economic institutions worldwide.
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Lu, Y., Wang, F., & Maciejewski, R. (January 01, 2014). "Business intelligence from social media: a study from the VAST Box Office Challenge".
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have been representative cases that show the arising dangers of linking social media mining and politics. This has raised the question of
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Saboo, A. R., Kumar, V., & Ramani, G. (September 01, 2016). "Evaluating the impact of social media activities on human brand sales".
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Santos, Tiago; Louçã, and Helder Coelho, Jorge; Coelho, Helder (19 February 2020). "The Digital Transformation of the Public Sphere".
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What is the relationship between business-relevant topics and issues? What are the causes for expressed intent (buy, churn etc.)?
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Type of Content: The content of data could be Text (written text that is easy to read and understand if you know the language),
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is the set of activities that assist in transforming raw data into insight, which in turn leads to a new base of knowledge and
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Which segments to target for acquisition, growth or retention? Who are the advocates and influences for the brand or product?
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Fan, W., & Gordon, M. D. (June 01, 2014). "The Power of Social Media Analytics". Association for Computing Machinery.
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Hanna, Mina; Isaak, Jim (14 August 2018). "User Data Privacy: Facebook, Cambridge Analytica, and Privacy Protection".
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Christopher Wylie speaks at a protest in Parliament Square following the Cambridge Analytica and Facebook data scandal
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of Data: The velocity of data in social media can be divided into two categories: data at rest and data in motion.
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in the political arena were revealed in the late 2010s. In particular, the involvement of the data mining company
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What are the new or emerging business-relevant topics or themes? Are new communities of influence emerging?
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content is getting generated in a variety of venues such as news sites and social networking sites (e.g.
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This article is about the quantitative analysis of social media. For theoretical foundations, see
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Social media Analytics: Techniques and insights for Extracting Business Value Out of Social Media
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Social media Analytics: Techniques and insights for Extracting Business Value Out of Social Media
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which words or themes are important and if certain words relate to the topic we are exploring.
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of velocity of data in motion can answer questions such as: How the sentiment of the general
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in the data? These are the important questions to be addressed before collecting data.
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Time: It is important to collect data posted in the time frame that is being analyzed.
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social ideology and social networks, which in turn affects business intelligence.
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The best visualizations are ones that expose something new about the underlying
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The references used may be made clearer with a different or consistent style of
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A buzz graph for the term "teszt" on Twitter in a social media monitoring tool.
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Recent research on social media analytics has emphasized the need to adopt a
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There are three main steps in analyzing social media: data identification,
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The taxonomy and the insight derived from that analysis are as follows:
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Conversation reach, velocity, share of voice, audience engagement
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Which competitor is gathering the most mentions in the context of
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Process of gathering and analyzing data from social media networks
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attempts to overturn the 2020 United States presidential election
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of Data: Is the data private or publicly available? Is there any
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Journal of Internet Social Networking & Virtual Communities
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The possibilities of the dangers of social media analytics and
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Attributes of data that need to be considered are as follows:
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Moon, Sangkil; Kim, Moon-Yong; Bergey, Paul K. (2019-09-01).
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List of virtual communities with more than 1 million users
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How many people mentioned Knowledge (XXG) in their tweets?
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Investigation Commissioners Office (November 6, 2018).
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2020 United States Presidential Election Controversies
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Data identification is the process of identifying the
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Social network analysis, natural language processing
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is the process of gathering and analyzing data from
2408: 2297: 2236: 2143: 2035: 2012: 1964: 1921: 572:of the information is the answer to this question. 343:is a data that has been organized into a formatted 108:. Unsourced material may be challenged and removed. 1461:Muruganantham A.; Gandhi, G. Meera (2020-02-01). 1364:Luca, Michael; Zervas, Georgios (2016-12-01). 1292:International Journal of Research in Marketing 1895: 1304:Moon, Sangkil; Iacobucci, Dawn (2022-02-28). 605:helps the viewer gain insight from the data. 291:. A part of social media analytics is called 8: 627:Common use-cases for social media analytics 912:. Unsourced material may be challenged and 490:had the highest number of likes during the 71:Learn how and when to remove these messages 1902: 1888: 1880: 1855:"Results and turnout at the EU referendum" 1124:Ganis, Matthew; Kohirkar, Avinash (2015). 1075:Ganis, Matthew; Kohirkar, Avinash (2015). 1049:: CS1 maint: location missing publisher ( 1017:Sponder, Marshall; Khan, Gohar F. (2017). 568:it could be used in good decision making? 1560: 1321: 1241: 1128:. New York: IBM Press. pp. 247–248. 932:Learn how and when to remove this message 796:Learn how and when to remove this message 453:over the data; we need a way to tell the 244:Learn how and when to remove this message 226:Learn how and when to remove this message 168:Learn how and when to remove this message 1079:. New York: IBM Press. pp. 40–137. 833:2016 United States Presidential Election 818:2016 United States presidential election 623: 413: 1578:Systems Research and Behavioral Science 1279:IEEE Computer Graphics and Applications 1009: 1778: 1767: 1151:"Enterprise Social Networks Explained" 1042: 1836:from the original on January 13, 2020 1650: 1648: 652:Active advocates, advocate influence 7: 1666:from the original on October 7, 2020 1199: 1197: 1195: 1070: 1068: 1066: 1064: 1062: 1060: 910:adding citations to reliable sources 106:adding citations to reliable sources 1756:from the original on August 9, 2022 1724:from the original on April 25, 2018 1310:Foundations and Trends in Marketing 677:Social media exposure & impact 657:Social media information discovery 641:Social media audience segmentation 2022:List of social networking services 1865:from the original on April 1, 2021 1807:from the original on April 7, 2018 1695:from the original on June 13, 2022 707:Interests or preferences (theme), 633:Social media analytics techniques 25: 1467:Multimedia Tools and Applications 860:2021 United States Capitol attack 691:Social media behavior inferences 636:Social media performance metrics 531:. Internal social media includes 52:This article has multiple issues. 2213:Social network analysis software 2135:Virtual collective consciousness 1562:10.1111/j.1740-9713.2018.01139.x 1176:"Why data visualization matters" 882: 750: 718:Impacts on business intelligence 506:Machine Capacity: The amount of 438:, sentiment drivers, geography, 184: 82: 41: 2065:Organizational network analysis 1396:from the original on 2022-12-11 1346:from the original on 2022-12-11 1019:Digital analytics for marketing 93:needs additional citations for 60:or discuss these issues on the 1859:www.electoralcommission.org.uk 742:Role in international politics 672:Topic trends, sentiment ratio 418:Social media analytics process 1: 2484:Social information processing 2004:Personal knowledge networking 1543:Tarran, Brian (29 May 2018). 1432:10.1016/j.jbusres.2019.05.016 697:Natural language processing, 2075:Social aspects of television 1989:Enterprise social networking 1420:Journal of Business Research 1174:Steele, Julie (2012-02-15). 2218:Social networking potential 2100:Social media and psychology 1149:Kitt, Denise (2012-05-24). 776:the claims made and adding 664:Natural language processing 2510: 2305:Algorithmic radicalization 1994:Enterprise social software 1977:Distributed social network 711:, topic affinity matrices 630:Required business insight 612: 563:Information interpretation 472:Depth of Analysis: Simple 26: 2365:Six degrees of separation 2178:Collaborative consumption 2115:Social media optimization 2105:Social media intelligence 1642:Retrieved 8 January 2022. 1638:October 22, 2021, at the 1622:Retrieved 8 January 2021. 1479:10.1007/s11042-019-7470-2 1266:Communications of the ACM 993:Social media intelligence 615:information visualization 533:enterprise social network 2390:Suicide and the Internet 2375:Social media and suicide 1618:January 9, 2022, at the 968:Social media measurement 668:complex event processing 570:Visualization (graphics) 117:"Social media analytics" 2479:Social media management 2335:Friending and following 2325:Consequential strangers 2120:Social network analysis 1633:Washington Post website 1522:10.1109/MC.2018.3191268 1209:Harvard Business Review 998:Social network analysis 648:Social network analysis 293:social media monitoring 269:social media monitoring 29:social network analysis 2370:Social media addiction 2208:Social media analytics 2095:Social identity theory 2090:Social exchange theory 2085:Social data revolution 2070:Small-world experiment 1972:Corporate social media 1777:Cite journal requires 1382:10.1287/mnsc.2015.2304 870: 846:the media’s message.” 587:: before building the 474:descriptive statistics 419: 265:Social media analytics 261: 2489:Mass media monitoring 2310:Community recognition 2254:Collaborative finance 2188:Lateral communication 1999:Mobile social network 868: 724:business intelligence 417: 259: 18:Social media analysis 2416:Friendship recession 2355:Information overload 2264:Influencer marketing 2153:Account verification 2060:Interpersonal bridge 2055:Attention inequality 906:improve this section 102:improve this article 2385:Social network game 2380:Social invisibility 2228:Structural cohesion 2173:Collaboration graph 2130:Structural endogamy 2110:Social media mining 1613:Defense One website 1243:10.5171/2014.920553 1228:Ruhi, Umar (2014). 988:Social media mining 814:Cambridge Analytica 810:social media mining 315:Data identification 2494:Types of analytics 2350:Internet addiction 2345:Influence-for-hire 2340:Friendship paradox 2330:Friend of a friend 2320:Computer addiction 2183:Giant Global Graph 2050:Assortative mixing 1370:Management Science 1323:10.1561/1700000073 973:Sentiment analysis 951:2016 EU referendum 871: 761:possibly contains 510:needed to process 420: 262: 2466: 2465: 2458:Virtual community 2315:Complex contagion 2249:Attention economy 2223:Social television 2193:Reputation system 2045:Ambient awareness 1590:10.1002/sres.2644 1376:(12): 3412–3427. 1294:, 33, 3, 524-541. 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New York, NY. 1014: 944:During the 2016 937: 930: 926: 923: 917: 886: 878: 801: 794: 790: 787: 781: 778:inline citations 754: 753: 746: 624: 451:computer program 297:social listening 249: 242: 231: 224: 220: 217: 211: 188: 187: 180: 173: 166: 162: 159: 153: 151: 110: 86: 78: 67: 45: 44: 37: 21: 2509: 2508: 2504: 2503: 2502: 2500: 2499: 2498: 2469: 2468: 2467: 2462: 2436:Online identity 2404: 2293: 2289:Viral marketing 2279:Social commerce 2274:Sharing economy 2259:Creator economy 2232: 2145: 2139: 2037: 2031: 2008: 1960: 1917: 1911:Social networks 1908: 1878: 1877: 1868: 1866: 1853: 1852: 1848: 1839: 1837: 1824: 1823: 1819: 1810: 1808: 1795: 1794: 1790: 1776: 1766: 1759: 1757: 1753: 1746: 1741: 1740: 1736: 1727: 1725: 1712: 1711: 1707: 1698: 1696: 1683: 1682: 1678: 1669: 1667: 1654: 1653: 1646: 1640:Wayback Machine 1630: 1626: 1620:Wayback Machine 1609: 1605: 1575: 1574: 1570: 1542: 1541: 1537: 1507: 1506: 1502: 1460: 1459: 1455: 1413: 1412: 1408: 1399: 1397: 1363: 1362: 1358: 1349: 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2294: 2292: 2291: 2286: 2284:Social sorting 2281: 2276: 2271: 2266: 2261: 2256: 2251: 2246: 2244:Affinity fraud 2240: 2238: 2234: 2233: 2231: 2230: 2225: 2220: 2215: 2210: 2205: 2200: 2195: 2190: 2185: 2180: 2175: 2170: 2165: 2160: 2155: 2149: 2147: 2141: 2140: 2138: 2137: 2132: 2127: 2122: 2117: 2112: 2107: 2102: 2097: 2092: 2087: 2082: 2080:Social capital 2077: 2072: 2067: 2062: 2057: 2052: 2047: 2041: 2039: 2033: 2032: 2030: 2029: 2024: 2018: 2016: 2010: 2009: 2007: 2006: 2001: 1996: 1991: 1986: 1974: 1968: 1966: 1962: 1961: 1959: 1958: 1957: 1956: 1946: 1941: 1936: 1931: 1925: 1923: 1919: 1918: 1909: 1907: 1906: 1899: 1892: 1884: 1876: 1875: 1861:. 2019-09-25. 1846: 1832:. 2019-11-26. 1817: 1803:. 2018-04-07. 1788: 1779:|journal= 1734: 1720:. 2018-03-26. 1705: 1691:. 2020-10-07. 1676: 1662:. 2020-10-07. 1644: 1624: 1603: 1568: 1535: 1500: 1453: 1406: 1356: 1316:(4): 213–292. 1296: 1283: 1270: 1257: 1220: 1191: 1180:O'Reilly Media 1166: 1141: 1134: 1116: 1092: 1085: 1056: 1027: 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1106: 1102: 1096: 1093: 1088: 1082: 1078: 1071: 1069: 1067: 1065: 1063: 1061: 1057: 1052: 1046: 1038: 1034: 1030: 1028:9781138190672 1024: 1020: 1013: 1010: 1003: 999: 996: 994: 991: 989: 986: 984: 981: 979: 976: 974: 971: 969: 966: 965: 961: 959: 956: 952: 947: 936: 933: 925: 915: 911: 907: 901: 900: 896: 891:This section 889: 885: 880: 879: 873: 867: 863: 861: 857: 849: 847: 843: 840: 832: 830: 827: 823: 819: 815: 811: 800: 797: 789: 779: 775: 771: 765: 764: 759:This section 757: 748: 747: 741: 739: 735: 733: 732:data breaches 727: 725: 717: 710: 706: 704: 700: 696: 693: 690: 689: 685: 682: 679: 676: 675: 671: 669: 665: 662: 659: 656: 655: 651: 649: 646: 643: 640: 639: 635: 632: 629: 626: 625: 619: 616: 608: 607:Visualization 604: 600: 597: 593: 590: 589:visualization 586: 582: 581: 580: 578: 573: 571: 562: 557: 553: 548: 544: 540: 537: 534: 530: 526: 522: 517: 513: 509: 505: 500: 496: 493: 489: 485: 482: 481: 479: 475: 471: 470: 469: 466: 464: 458: 456: 452: 448: 445:Developing a 443: 441: 437: 433: 429: 428:Data analysis 423:Data analysis 422: 416: 409: 405: 402: 399: 396: 392: 388: 384: 381: 377: 374: 370: 366: 363: 360: 357: 354: 350: 346: 342: 338: 335: 334: 333: 330: 327: 322: 314: 312: 310: 309:data analysis 302: 300: 298: 294: 290: 286: 282: 278: 274: 270: 266: 258: 248: 245: 230: 227: 219: 216:February 2015 209: 205: 199: 198: 193:This article 191: 182: 181: 172: 169: 161: 158:February 2015 150: 147: 143: 140: 136: 133: 129: 126: 122: 119: â€“  118: 114: 113:Find sources: 107: 103: 97: 96: 91:This article 89: 85: 80: 79: 74: 72: 65: 64: 59: 58: 53: 48: 39: 38: 30: 19: 2431:User profile 2207: 2203:Social graph 2036:Concepts and 1981: 1934:Professional 1915:social media 1867:. 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