164:, users communicate and aggregate information about products, prices, and deals. Many sites allow users to create custom shopping lists and share them with friends. To date, fashion communities have largely dominated this space. Yet, shopping communities are not limited exclusively to fashion. Some platforms like Zwibe are across all categories and actually pay the influencer if they make a sale in their group. Other shopping communities include
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There are various ways for stores to use social shopping features. Some websites offer a combination of comparison shopping with social features. Others combine physical stores and social features, for example, allowing customers to share finds and deals from physical retailers through the phone and
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Social shopping can also exist in the real-world beyond the obvious swapping of consumer stories with people one knows. For example, when you walk into a dressing room, the mirror reflects your image, but you also see images of the apparel item and celebrities wearing it on an interactive display. A
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where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores. With the rise of mobile devices, social shopping is now extending beyond the online world and into the offline world of
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The offline analogy for this category is a farmers market or bazaar. The marketplace brings together independent sellers and creates a forum for them to display and sell their wares to buyers. The marketplace affords buyers and sellers methods to connect and communicate whilst also performing the
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Social shopping sites motivate their users to participate in ways. Many sites offer nothing of specific value in return, relying on the user's intrinsic sense of social reward to share information with the community. Other sites offer tangible rewards for sharing information. Other sites offer
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API, allowing their users to share content through tweets. Similarly, there are also social shopping applications that utilize existing networks to integrate users' social networks with shopping that aggregates sales offers from
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Social shopping spans a wide range of definitions but can largely be divided into five categories: Group shopping sites, Shopping communities, Recommendation engines, Shopping
Marketplaces, and Shared Shopping.
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have helped many consumers to date but currently emphasize obtaining and giving advice to strangers. Up and coming social shopping startups encourage conversations about purchases with a user's friends or
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collaborative shopping groups in which one person can drive an online shopping experience for one or more other people, using real-time communication among themselves and with the retailer.
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webcam also projects an image of the consumer wearing the item on the website for everyone to see. This creates an interaction between the consumers inside the store and their
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The in-store analogy for this category of social shopping is asking a fellow shopper for advice. Traditional online product review companies such as
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Some websites use established online social networks and tools rather than trying to build their own. By implementing applications like
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Social shopping sites may generate revenue not only from affiliate marketing, advertising and
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These sites encourage groups of people to buy together at wholesale prices, essentially a
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Shopping communities bring like-minded people together to discuss, share, and shop.
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website and interact with users that have similar shopping interests.
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outside the store. The technology behind this system uses RFID.
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facilitator for sellers and discovery engine for buyers.
349:"Like Shopping? Social Networking? Try Social Shopping"
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Survey: Social-network sites could also lure shoppers
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210:Shared Shopping mechanisms for catalog-based
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400:Next big trend: Social shopping?
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320:Yin, Elizabeth (2010-07-11).
216:These allow shoppers to form
430:7 Species of Social Commerce
420:The Power of Social Shopping
347:Tedeschi, Bob (2006-09-11).
322:"Social Shop Till You Drop"
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237:Benefits for customers
225:Benefits for retailers
377:beta.weareimpulse.co
162:the wisdom of crowds
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450:Non-store retailing
353:The New York Times
285:Communal shopping
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38:Please help
33:verification
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445:E-commerce
439:Categories
382:2018-02-20
358:2010-05-23
333:2010-07-26
307:References
246:Extensions
212:e-commerce
204:e-commerce
126:shopping.
123:e-commerce
96:March 2012
66:newspapers
373:"Impulse"
273:Instagram
279:See also
202:role of
193:Storenvy
189:Polyvore
185:Shopcade
301:Web 2.0
268:Twitter
142:Groupon
80:scholar
327:GigaOm
290:Shopow
218:ad hoc
214:sites.
176:Amazon
166:Listia
160:Using
152:Costco
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