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There are about 600 song-pluggers in the U.S.; they have their own union; they are powerful enough to bar all outsiders; and they command fees up to $ 35,000 a year plus unlimited expense accounts. Their job is to persuade the record companies to use songs, put out by their publishing houses, and
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was a vocalist or piano player employed in the early 20th century by department stores, music stores and song publishers to promote and help sell new sheet music, which was how hits were advertised before good-quality recordings were widely available. Music publisher
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Song plugging remains an important part of the industry. Record labels and managers will actively search for songs that their artist can record, release and perform, especially in the case of those performers who don't write their own material.
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Although the terms are often used interchangeably, those who worked in department and music stores were most often known as "song demonstrators", while those who worked directly for music publishers were called "song pluggers."
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of a store and played whatever music was sent up to him by the clerk of the store selling the sheet music. Patrons could select any title, have it delivered to the song plugger, and get a preview of the tune before buying it.
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performing a job in which he was "pitching new material to bandleaders and singers". In 1952, Ernest
Havemann wrote:
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Later, the term was used to describe individuals who would pitch new music to performers, with
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has been credited with innovating the sales method. Typically, the pianist sat on the
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Musicians and composers who had worked as song pluggers included
187:"Freddy Bienstock, Who Published Elvis Presley Hits, Dies at 86"
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Ernest
Havemann (Dec 8, 1952). "The Fine Art of the Hit Tune".
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Person employed by a music publisher to promote their songs
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the radio station disk jockeys to play the records."
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157:King Cohn - The Life and Times of Harry Cohn
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227:Pearce, Romney Lyle.
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300:Occupations in music
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305:Musical terminology
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213:(23): 163.
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