197:, journalists should "make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context."
74:
techniques to craft self-images and slogans that would resonate with the television-viewing audience and ensure their victory in campaigns. The term "sound bite" was coined in the late 1970s, several years before the presidency of
355:
31:, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the
162:'s increased power over all forms of communication, and that the resulting trend toward short, catchy snippets of information had a significant negative impact on American political discourse. In contrast,
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https://communicatemedia.com/what-is-a-soundbite/#:~:text=A%20soundbite%20is%20essentially%20a%20punchy%2C%20memorable%20comment,second.%20It%20also%20translates%20as%20about%20two%20sentences
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readily admitted this when he said, "There’s a reason why most politicians talk in sanitized sound bites: Once you get out of that, you’re opening yourself up to get attacked."
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feels that sound bites have acquired a negative connotation but are not inherently negative, and that what we now think of as great historical sound bites—such as "
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In journalism, sound bites are used to summarize the position of the speaker, as well as to increase the interest of the reader or viewer in the piece. In both
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have increasingly employed sound bites to summarize their positions, gone out of their way to prevent sound bites being made from interview audio and video.
178:—were examples of eloquent speakers unselfconsciously and "simply trying in words to capture the essence of the thought they wished to communicate."
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is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of
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in which it was spoken, and can be misleading or inaccurate. The insertion of sound bites into news broadcasts or documentaries is open to
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138:. A balanced news report is expected to contain sound bites representing both sides of the debate. This technique, however, can lead to
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Despite this criticism, sound bites are widely employed by businesses, trade groups, labor unions and politicians. Senator
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Keeping The
Millennials: Why Companies Are Losing Billions in Turnover to This Generation- and What to Do About It
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to create entertaining news material made sound bites central to political coverage. Politicians began to use
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The increased use of sound bites in news media has been criticized, and has led to discussions on
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The Sound Bite
Society: How Television Helps the Right and Hurts the Left
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in political campaigns by running a commercial that mocked contender
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Due to its brevity, the sound bite often overshadows the broader
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The
Concise Princeton Encyclopedia of American Political History
158:, Jeffrey Scheuer argues that the sound bite was the product of
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Communication and
Citizenship: Journalism and the Public Sphere
368:
Michael Kazin; Rebecca
Edwards; Adam Rothman (21 August 2011).
598:"The Center for Public Integrity-Journalistic Ethics"
79:, who was famous for short, memorable phrases like, "
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102:highlighted the prominent role of sound bites and
395:Joanne Sujansky; Jan Ferri-Reed (2 June 2009).
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458:Television: Critical Methods and Applications
168:The only thing we have to fear is fear itself
8:
142:reporting when a sound bite is selected for
374:. Princeton University Press. p. 401.
16:Short audio clip extracted from a recording
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96:1988 United States presidential election
576:. Ashgate Publishing, Ltd. p. 28.
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114:of his vice presidential running-mate
62:In the 1960s and 1970s, pressure from
495:. Taylor & Francis. p. 111.
455:Jeremy G. Butler (8 September 2006).
7:
516:Jeffrey Scheuer (2 November 2001).
428:Peter Dahlgren (12 November 1993).
195:Society of Professional Journalists
110:'s handlers' frustration over the
14:
612:"GOP plots to prevent more Akins"
461:. Psychology Press. p. 233.
434:. Psychology Press. p. 122.
403:. John Wiley & Sons. p.
570:David Berry (15 December 2008).
1298:Party platforms (or manifestos)
573:Journalism, Ethics and Society
1:
549:. HarperCollins. p. 93.
543:Peggy Noonan (1 March 1999).
170:", the most famous phrase in
1386:Rally 'round the flag effect
68:American television industry
1666:Public relations techniques
267:Weapons of mass destruction
50:, leading to conflict over
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252:Read my lips: no new taxes
35:in the 1970s. Since then,
727:Manipulation (psychology)
289:Concision (media studies)
905:Criticism of advertising
492:Handbook of Media Ethics
489:Wilkins (21 July 2008).
237:Make America Great Again
1567:Promotional merchandise
1278:Character assassination
1215:Narcotizing dysfunction
1089:Photograph manipulation
802:Guerrilla communication
319:Spin (public relations)
87:!" in reference to the
1550:Product demonstrations
979:Historical negationism
156:The Sound Bite Society
1671:Rhetorical techniques
1482:Reputation management
1401:Psychological warfare
1250:Political campaigning
1059:Firehose of falsehood
172:Franklin D. Roosevelt
1656:Broadcast journalism
1517:Corporate propaganda
522:. Psychology Press.
132:broadcast journalism
1605:Media concentration
1477:Non-apology apology
1467:Cult of personality
1195:Emotive conjugation
949:Burying of scholars
217:Ash heap of history
189:. According to the
85:tear down this wall
52:journalistic ethics
1588:Influence-for-hire
1381:National mythology
1351:Crowd manipulation
1240:Tabloid journalism
1109:Video manipulation
1054:Fictitious entries
777:Civil disobedience
663:Media manipulation
247:Peace for our time
232:Evil Empire speech
1643:
1642:
1409:Airborne leaflets
1288:Election promises
1142:Product placement
1017:Alternative facts
757:Alternative media
583:978-0-7546-4780-5
556:978-0-06-098740-4
529:978-0-415-93662-0
502:978-0-8058-6191-4
468:978-0-8058-5415-2
441:978-0-415-10067-0
414:978-0-470-43851-0
381:978-0-691-15207-3
294:Gotcha journalism
227:Ever closer union
176:Inaugural Address
108:George H. W. Bush
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1635:Media proprietor
1459:Public relations
1439:Public diplomacy
1424:Information (IT)
1303:Name recognition
928:Media regulation
910:Annoyance factor
767:Call-out culture
682:Crowd psychology
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1313:Push polling
1263:Astroturfing
1225:Pseudo-event
1205:Infotainment
1180:Broadcasting
1099:Urban legend
1022:April Fools'
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865:Infomercials
692:Dumbing down
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472:. Retrieved
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222:Axis of evil
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187:media ethics
183:journalistic
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164:Peggy Noonan
155:
154:In his book
153:
125:
104:spin doctors
98:, candidate
93:
61:
48:manipulation
41:
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1492:Sound bites
1472:Doublespeak
1323:Wedge issue
1283:Dog whistle
1258:Advertising
1084:Lying press
1069:Gaslighting
847:Advertising
822:Occupations
712:Obfuscation
702:Half-truths
343:"Soundbite"
284:Catchphrase
94:During the
89:Berlin Wall
64:advertisers
37:politicians
1661:Mass media
1650:Categories
1593:Media bias
1449:Subversion
1414:False flag
1391:Techniques
1333:Propaganda
1293:Lawn signs
1273:Canvassing
1167:News media
923:Censorship
855:Billboards
807:Hacktivism
797:Grassroots
722:Persuasion
330:References
324:Video clip
299:Media clip
202:Jim DeMint
160:television
136:news story
122:Journalism
116:Dan Quayle
33:U.S. media
29:journalism
21:sound bite
1555:Promotion
1434:Political
1341:Bandwagon
1268:Attack ad
1147:Publicity
1119:Marketing
1032:Fake news
994:Religious
989:Political
969:Euphemism
964:Cover-ups
959:Corporate
827:Petitions
717:Orwellian
687:Deception
174:'s first
25:soundbite
1502:Transfer
1444:Sedition
1308:Negative
1220:Newspeak
1210:Managing
1152:Research
1127:Branding
1079:Literary
1044:Fakelore
1037:websites
1027:Deepfake
984:Internet
875:Modeling
832:Protests
812:Internet
745:Advocacy
737:Activism
617:Politico
474:4 August
279:Buzzword
273:See also
211:Examples
1581:Related
1560:Spaving
1545:Pricing
1487:Slogans
1429:Lawfare
1366:Framing
1346:Big lie
1137:Product
1132:Loyalty
1064:Forgery
1009:Hoaxing
890:Slogans
870:Mobiles
762:Boycott
670:Context
304:Sheeple
193:of the
66:on the
58:History
44:context
1185:Circus
1094:Racial
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309:Slogan
150:Impact
140:biased
112:gaffes
1527:Sales
1230:Scrum
1190:Cycle
1104:Virus
974:Films
939:Books
880:Radio
860:False
837:Youth
817:Media
750:group
707:Media
128:print
1497:Spin
1074:List
999:Self
677:Bias
578:ISBN
551:ISBN
524:ISBN
497:ISBN
476:2012
463:ISBN
436:ISBN
409:ISBN
376:ISBN
185:and
130:and
885:Sex
405:174
23:or
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