47:. Goal post philosophy emphasizes that if a product feature doesn't meet the designed specifications it is termed as a product of poor quality (rejected), irrespective of amount of deviation from the target value (mean value of tolerance zone). This concept has similarity with the concept of scoring a 'goal' in the game of football or hockey, because a goal is counted 'one' irrespective of the location of strike of the ball in the 'goal post', whether it is in the center or towards the corner. This means that if the product dimension goes out of the tolerance limit the quality of the product drops suddenly.
83:) is large, loss would be more, irrespective of tolerance specifications. In Taguchi's view tolerance specifications are given by engineers and not by customers; what the customer experiences is 'loss'. This equation is true for a single product; if 'loss' is to be calculated for multiple products the loss function is given by
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movement), it made clear the concept that quality does not suddenly plummet when, for instance, a machinist exceeds a rigid blueprint tolerance. Instead 'loss' in value progressively increases as variation increases from the intended condition. This was considered a breakthrough in describing
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Through his concept of the quality loss function, Taguchi explained that from the customer's point of view this drop of quality is not sudden. The customer experiences a loss of quality the moment product specification deviates from the 'target value'. This 'loss' is depicted by a quality loss
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The concept of
Taguchi's quality loss function was in contrast with the American concept of quality, popularly known as goal post philosophy, the concept given by American quality guru
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The
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to describe a phenomenon affecting the value of products produced by a company. Praised by Dr.
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is the loss. This means that if the difference between 'actual size' and 'target value' i.e. (
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function and it follows a parabolic curve mathematically given by
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The New
Economics: For Industry, Government, Education
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