147:(SERPS), and job boards that forward potential candidates to employers' career sites to apply for jobs. For example, Mary hears about Acme Corp from recent PR surrounding Acme's latest product enhancement. She goes to the company's career website, and perhaps looks at a microsite related to the job family she is interested in. After reading about working at the company, Mary is intrigued. But, she doesn't have a resume since she's worked happily at the same company for the past five years. So, she simply leaves her name and email in Acme's talent community. She'll now get updates from the company that are relevant to her - interview tips, career paths of similar professionals, information on events that Acme is holding, etc.
232:(SEO) which generates organic career site visitors that may become talent community members. For many reasons, not all visitors apply for jobs via the employer's ATS, the talent community gives visitors an alternative to a formal application and an opportunity for the employer to build a relationship with potential candidates. The talent community gives HR teams access to applicants that have researched their company and are thinking long term about their careers, which may infer a higher quality candidate. Moreover, having a warm pipeline of talent means that corporate recruiters don't have to spend time reaching out cold through various resume databases, networking sites like
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them from buying it today. Maybe their lease isn't up for another 6 months, or they won't have the proper funds until they get a new job. So, they sign up for the company's email list to get updates on the car. In 6 months when they are ready to make a purchasing decision, this car is top of mind after having received updates for months prior via the car company's email list. This email list is very analogous to the employer's talent community which is keeping passive job seekers in the loop until they are ready to make their own "purchasing decision" and apply for a job.
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their talent community on a regular (weekly or monthly) basis. Second, many companies will send job openings to their talent communities. However, the members of these communities have explicitly decided to sign up for the talent community in lieu of applying for a job and are much more interested in information regarding company culture or professional development. Last, companies do not proactively engage with the most relevant people who may be a good fit for an open role and are much more prone to take a passive strategy.
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software. However, while sales tools like
Salesforce have been around for decades, CRMs for talent management are relatively new for corporate HR teams. This translates to less functionality relative to the analogous sales software. There is also much lower usage of these tools because they are so
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This concept is best described through analogues with sales and marketing. Let's say a consumer goes to a website to make a purchasing decision, like buying a new car. They read about the new sedan being offered by a car company, and are very interested in purchasing it. But, something is stopping
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A job seeker may join an employer's talent community, if after learning more about the company, they have interest but they are not yet ready to apply for a position via the employer's corporate career site. Talent communities, typically part of an employer's career site are reached directly from
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Many employers mis-step in their execution of talent communities. First, the majority of companies never engage with their talent community members given the lack of marketing DNA within the HR function. It becomes overwhelming for most companies to write relevant emails to each segment within
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is a mechanism that employers use to keep active pipelines of talent for future recruitment. Talent pipelines consist of potential employees who are interested in working at a given employer, but are not ready to apply. This group is engaged with on a frequent basis so that when the potential
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A talent pool is a database of everyone that has ever applied to a recruiter's jobs, regardless of relevance. It is typically a one way communication, whereas a talent community will have more two way communication between recruiters/employers and talent - both active and passive job seekers.
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Job seekers can expect to get insights into the culture of a given company through the talent community. The most common delivery mechanism is email. Companies can also use text messages, online and offline events, and phone conversations to engage candidates.
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For the smallest of companies, a simple spreadsheet of interested candidates gathered by a simple sign up form may be all that is needed. For larger companies, it makes sense to have a dedicated software vendor focused on talent communities such as XOR,
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The best talent communities have an automated passive strategy to nurture candidates, such as email campaigns. They also have a more active strategy for engaging the most relevant candidates, such as recruiters actively sourcing within these pools.
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When Mary is ready to move on from her current job, Acme is now top of mind. She has an increased chance of applying to this company because of the relationship she's built by consuming this content since joining the talent community.
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The idea of a Talent
Pipeline is an abstract notion of having warm relationships with relevant groups of potential applicants. These pipelines can be managed via a talent community, CRM, or even a spreadsheet in very simple cases.
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new. The vast majority of HR teams are not used to using a CRM, and so many of these systems go unused at companies that have them. Instead, internal recruiting teams are using existing tools like
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The benefits have been similarly stated as: qualified candidates at a recruiter's fingertips; less dependence on ineffective job boards (also known as
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Companies with internal engineering resources can also get creative by constructing their own solutions by using APIs like
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database of relevant job seekers that HR can contact directly which shortens their time to hire when filling a new job.
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or hoping the right person will apply through a job posting. The talent community becomes an active,
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employees are ready to seek a new job, they have a relationship with the company.
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Talent Pool vs. CRM vs. Talent
Pipeline vs. Talent Community
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316:" by Kevin Wheeler
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