74:
53:
268:
247:
385:
22:
179:
158:
635:
84:
278:
1067:
1022:
Every employe, from cash boy up, is taught absolute respect for and compliance with the business principles which Mr Field practices. Broadly speaking, Mr Field adheres to the theory that "the customer is always right." He must be a very untrustworthy trader to whom this concession is not granted.
772:
This has been added to the article a few times recently. I can't find any source for it, and the existing 20th century sources (from 1910s through to 1944) are very clearly about whether customer complaints should be taken in good faith, in a sales world where historically they were generally not,
1174:
In the business office of Thos. West & Co, importers and dealers in china, glassware and pottery, Savannah, Ga., is conspicuously positioned a placard worthy of the deep consideration of every salesman. Here's the way it reads: "A salesman should know his goods better than one customer or a
831:
from early March 2024, where a character describes it as "the full quote", and their boss looks it up on his phone and says "Jesus, you're right!" and makes a point about the service industry. Perhaps the YouTuber wrote the sketch on a day when the
Knowledge (XXG) article did actually say that.
1141:
One of our most successful merchants, a man who is many times a millionaire, recently summed up his business policy in the phrase "The customer is always right." The merchant takes every complaint at its face value and tries to satisfy the complaint, believing it better to be imposed upon
776:
It's possible that the 1910s phrase evolved from an earlier, longer truism about matters of taste, although this seems such a statement of the obvious (why would a shopkeeper risk losing a sale by challenging the customer's taste choices?) that I'd be surprised people bothered to say it.
805:
If they can be sourced, sure, that's a good idea, but we would need a source writing about the claims and how they're false. All I'm able to find online are a few magazine articles and books that repeat the "in matters of taste" quote in passing, believing it to be real.
725:
I heard that the original was "The customer is always right in his own mind," meaning that he honestly thinks that he has a legitimate complaint and that the retailer should politely listen to what he has to say, even if the customer is in fact wrong.
894:
Advertising men are all cranks. If a mistake happens in setting up the ad., then is the time the printer the whole cause of the failure. THE PRICES, THE GOODS, THE CUSTOMERS are always right. Success in an ad. is the way it is presented to the people.
709:
I've heard from multiple sources that the full quote is "the customer is always right about what they want," meaning they know what kind of product or service they're looking for. Does anyone else have info on a retailer that used this phrase?
672:
334:
229:
1214:
792:
1253:
219:
1258:
1248:
195:
666:
791:
Shouldn’t those false claims about “the full quote” be mentioned in the article? The phrase having several common extensions often posed as “the original quote” seems notable to me.
1238:
130:
1175:
hundred customers, and under no circumstances should be so weak as to believe for one moment, because a customer says things against his goods, that the customer is always right."
902:"Special Notice! ... "National Light Oil" ... "White Rose Gasoline", ... Full Line of Nails, ... Bulk Oats, Bulk Starch ... Bulk Washing Soda ... KNERR'S. Manchester, Kansas"
186:
163:
1233:
140:
577:
431:
1268:
324:
444:
1199:
The Second
Paragraph quotes from Frank Farrington's 1914 work and refers to it as "The Work" but never names it or indicates what sort of work it is.
600:
347:
1273:
1263:
1032:
300:
1243:
106:
727:
1098:
992:
976:
959:
942:
925:
901:
879:
858:
687:
1083:
423:
654:
1210:
1148:
796:
476:
291:
252:
537:
839:
phones and finding this page, which doesn't say anything about the "full quote", and are changing the text to back the video up. --
97:
58:
1206:
1052:
648:
489:
397:
33:
567:
410:
644:
694:
916:
Our prices are right, our goods are all right, and our customers are always right by coming to the "right place."
519:
731:
715:
105:
articles on
Knowledge (XXG). If you would like to participate, please visit the project page, where you can join
921:
An article in one newspaper, followed by copies of the same paragraph in various other newspapers months later:
39:
21:
1202:
660:
549:
482:
1160:
436:
299:
on
Knowledge (XXG). If you would like to participate, please visit the project page, where you can join
194:
on
Knowledge (XXG). If you would like to participate, please visit the project page, where you can join
745:
711:
1185:
680:
759:
741:
73:
52:
416:
844:
811:
782:
763:
403:
502:
1167:
1044:
525:
512:
508:
451:
283:
1218:
1189:
848:
815:
800:
786:
767:
749:
735:
719:
545:
89:
1043:(41) (New England ed.). Boston, Mass.: Perry Mason Company: 476. October 12, 1905 – via
1181:
1105:
1090:
1059:
1000:
984:
967:
950:
933:
909:
887:
865:
529:
384:
908:. Vol. VII, no. 31. Manchester, Dickinson County, Kansas. October 2, 1902. p. 1 – via
267:
246:
1227:
495:
467:
455:
1075:
840:
807:
778:
541:
533:
1089:. Vol. 6, no. 63 (Daily ed.). Alexandria, Indiana. November 15, 1905. p. 6 – via
1163:
573:
to retail-related talk pages. Also, bots can be utilized to automate this task.
463:
459:
932:. Vol. LXVIII, no. 86. Boston, Massachusetts. September 24, 1905. p. 41 – via
273:
79:
828:
296:
191:
178:
157:
977:"FIELD DIES PEACEFULLY: The Chicago Merchant and His Family Were Prepared"
960:"FIELD DIED PEACEFULLY: The Chicago Merchant and His Family Were Prepared"
943:"FIELD DIES PEACEFULLY: The Chicago Merchant and His Family Were Prepared"
83:
740:
I have also heard this but haven't found a reliable source to reference.
102:
1142:
occasionally than to gain the reputation of being mean or disputatious.
880:"Donald Bros. THE LINEN SALE. Continued One Day, Thursday, February 18"
1028:
The same brief article in many newspapers/journals all back-to-back:
886:. Vol. 15, no. 4433. Atchison, Kansas. February 17, 1892. p. 4 – via
827:
Looks like the recent corrections may be zombie edits derived from a
1058:. Vol. XIIV, no. 55. Bedford, Indiana. November 8, 1905. p. 2 – via
835:
But I guess people who watch that video are looking the quote up on
875:(and other later similar things about treating the customer right)
999:(Evening ed.). Lincoln, Nebraska. January 22, 1906. p. 4 – via
754:
I heard that the full quote was "The customer is always right
629:
15:
1159:(22?). New York: Whitemore & Jaques: 24. May 30, 1907.
373:
368:
363:
358:
204:
Knowledge (XXG):WikiProject
Marketing & Advertising
983:. Springfield, Missouri. January 19, 1906. p. 8 – via
966:. Kansas City, Missouri. January 17, 1906. p. 3 – via
949:. Springfield, Missouri. January 17, 1906. p. 5 – via
679:
599:–When a task is completed, please remove it from the
1254:
High-importance
Marketing & Advertising articles
1104:. Maitland, Missouri. November 23, 1905. p. 2 – via
1068:"TOPICS OF THE TIMES: A CHOICE OF INTERESTING ITEMS"
864:. Rising Sun, Maryland. October 7, 1887. p. 2 – via
295:, a collaborative effort to improve the coverage of
190:, a collaborative effort to improve the coverage of
101:, a collaborative effort to improve the coverage of
693:
1074:. Providence, R.I. November 11, 1905. p. 4 – via
859:"Mr. Editor:—Permit me to call the attention ..."
1259:WikiProject Marketing & Advertising articles
1249:Start-Class Marketing & Advertising articles
207:Template:WikiProject Marketing & Advertising
1172:
1139:
1020:
914:
892:
870:
1239:High-importance WikiProject Business articles
853:FWIW, here are some early usages I've found:
773:with no mention at all of "matters of taste".
8:
19:
1200:
1149:"Among the Potteries: SOUTHERN PHILOSOPHY"
1099:"One of our most successful merchants ..."
1084:"One of our most successful merchants ..."
1053:"One of our most successful merchants ..."
392:Here are some tasks awaiting attention:
342:
241:
152:
47:
1234:Start-Class WikiProject Business articles
1072:Corbett's Herald: a paper for the times
243:
187:WikiProject Marketing & Advertising
154:
49:
1207:2a02:c7f:4c51:dd00:9d2a:5d0d:4bc0:b56a
793:2804:14D:5490:9457:EDDC:D6C7:4C3F:7783
439:is also an excellent starting point.
309:Knowledge (XXG):WikiProject Retailing
7:
993:"Stories of the Late Marshall Field"
872:who uses his customers always right
289:This article is within the scope of
210:Marketing & Advertising articles
184:This article is within the scope of
115:Knowledge (XXG):WikiProject Business
95:This article is within the scope of
38:It is of interest to the following
14:
1269:Top-importance Retailing articles
538:Retail in the Republic of Ireland
1195:Missing Context Second Paragraph
633:
429::- Please expand this project's
383:
276:
266:
245:
177:
156:
82:
72:
51:
20:
450:- More articles for expansion:
329:This article has been rated as
224:This article has been rated as
135:This article has been rated as
1274:WikiProject Retailing articles
1264:Start-Class Retailing articles
1087:The (Alexandria) Times-Tribune
312:Template:WikiProject Retailing
1:
1244:WikiProject Business articles
1190:08:54, 1 September 2024 (UTC)
926:"HE SHARES THE PUBLIC BURDEN"
576:Also, add biographies to the
303:and see a list of open tasks.
198:and see a list of open tasks.
121:WikiProject Business articles
118:Template:WikiProject Business
109:and see a list of open tasks.
947:Springfield Leader and Press
750:20:09, 23 October 2023 (UTC)
736:00:02, 22 October 2019 (UTC)
445:project's image gallery page
201:Marketing & Advertising
164:Marketing & Advertising
1290:
1153:Crockery and Glass Journal
849:18:30, 21 April 2024 (UTC)
141:project's importance scale
1219:07:04, 21 July 2021 (UTC)
1128:, 1905 December 5, p. 7,
1124:, 1905 December 2, p. 3;
1120:, 1905 December 1, p. 2;
1116:, 1905 December 1, p. 2;
1011:, 1906 February 8, p. 8;
930:The Boston (Sunday) Globe
816:11:22, 27 July 2024 (UTC)
801:02:21, 27 July 2024 (UTC)
787:08:01, 6 April 2024 (UTC)
768:19:46, 5 April 2024 (UTC)
720:07:50, 6 April 2018 (UTC)
341:
328:
261:
223:
172:
134:
67:
46:
1056:The (Bedford) Daily Mail
1015:, 1906 February 10, p. 5
997:The Lincoln (Daily) Star
884:The Atchison Daily Globe
1112:and a bunch more, e.g.
435:. The subcategories of
1177:
1144:
1132:, 1906 January 3, p. 2
1025:
918:
897:
874:
550:Suggested retail price
483:Retail loss prevention
28:This article is rated
1118:The Long Pine Journal
1037:The Youth's Companion
975:Written at NEW YORK.
964:The Kansas City Times
958:Written at New York.
941:Written at NEW YORK.
568:WikiProject Retailing
292:WikiProject Retailing
32:on Knowledge (XXG)'s
1013:Dakota County Record
1009:The Niobrara Tribune
98:WikiProject Business
1126:Ferndale Enterprise
1102:The Maitland Herald
906:The Manchester News
862:The Midland Journal
756:in matters of taste
981:Springfield Leader
560:* Please add this
437:Category:Retailers
417:Retailing in India
315:Retailing articles
34:content assessment
1221:
1205:comment added by
1122:The Placer Herald
1114:The Carroll Index
702:
701:
628:
627:
624:
623:
620:
619:
616:
615:
589:
588:
404:SM Lanang Premier
240:
239:
236:
235:
151:
150:
147:
146:
1281:
1171:
1168:Internet Archive
1109:
1094:
1079:
1063:
1048:
1045:Internet Archive
1033:"Current Topics"
1004:
988:
971:
954:
937:
913:
891:
869:
698:
697:
683:
637:
636:
630:
572:
566:
562:project's banner
526:Department store
513:Retail geography
509:Leakage (retail)
452:Automated retail
432:list of articles
387:
380:
379:
343:
335:importance scale
317:
316:
313:
310:
307:
286:
284:Companies portal
281:
280:
279:
270:
263:
262:
257:
249:
242:
230:importance scale
212:
211:
208:
205:
202:
181:
174:
173:
168:
160:
153:
123:
122:
119:
116:
113:
92:
87:
86:
76:
69:
68:
63:
55:
48:
31:
25:
24:
16:
1289:
1288:
1284:
1283:
1282:
1280:
1279:
1278:
1224:
1223:
1197:
1147:
1130:The Harlem News
1097:
1082:
1066:
1051:
1031:
1007:And more, e.g.
991:
974:
957:
940:
924:
900:
878:
857:
728:216.255.165.198
712:BrotherSulayman
707:
640:
634:
585:
570:
564:
546:Retail software
378:
314:
311:
308:
305:
304:
282:
277:
275:
255:
226:High-importance
209:
206:
203:
200:
199:
167:High‑importance
166:
137:High-importance
120:
117:
114:
111:
110:
90:Business portal
88:
81:
62:High‑importance
61:
29:
12:
11:
5:
1287:
1285:
1277:
1276:
1271:
1266:
1261:
1256:
1251:
1246:
1241:
1236:
1226:
1225:
1196:
1193:
1179:
1178:
1138:
1137:
1136:
1135:
1133:
1110:
1106:Newspapers.com
1095:
1091:Newspapers.com
1080:
1064:
1060:Newspapers.com
1049:
1019:
1018:
1017:
1016:
1005:
1001:Newspapers.com
989:
985:Newspapers.com
972:
968:Newspapers.com
955:
951:Newspapers.com
938:
934:Newspapers.com
919:
910:Newspapers.com
898:
888:Newspapers.com
876:
866:Newspapers.com
825:
824:
823:
822:
821:
820:
819:
818:
774:
752:
738:
706:
703:
700:
699:
638:
626:
625:
622:
621:
618:
617:
614:
613:
612:
611:
610:
609:
608:
607:
606:
605:
587:
586:
584:
583:
582:
581:
552:
530:Discount store
515:
498:
485:
472:
471:
470:
448:
442:- Expand this
419:
406:
391:
389:
388:
377:
376:
371:
366:
361:
355:
352:
351:
339:
338:
331:Top-importance
327:
321:
320:
318:
301:the discussion
288:
287:
271:
259:
258:
256:Top‑importance
250:
238:
237:
234:
233:
222:
216:
215:
213:
196:the discussion
182:
170:
169:
161:
149:
148:
145:
144:
133:
127:
126:
124:
107:the discussion
94:
93:
77:
65:
64:
56:
44:
43:
37:
26:
13:
10:
9:
6:
4:
3:
2:
1286:
1275:
1272:
1270:
1267:
1265:
1262:
1260:
1257:
1255:
1252:
1250:
1247:
1245:
1242:
1240:
1237:
1235:
1232:
1231:
1229:
1222:
1220:
1216:
1212:
1208:
1204:
1194:
1192:
1191:
1187:
1183:
1176:
1169:
1165:
1162:
1158:
1154:
1150:
1146:
1145:
1143:
1134:
1131:
1127:
1123:
1119:
1115:
1111:
1107:
1103:
1100:
1096:
1092:
1088:
1085:
1081:
1077:
1073:
1069:
1065:
1061:
1057:
1054:
1050:
1046:
1042:
1038:
1034:
1030:
1029:
1027:
1026:
1024:
1014:
1010:
1006:
1002:
998:
994:
990:
986:
982:
978:
973:
969:
965:
961:
956:
952:
948:
944:
939:
935:
931:
927:
923:
922:
920:
917:
911:
907:
903:
899:
896:
889:
885:
881:
877:
873:
867:
863:
860:
856:
855:
854:
851:
850:
846:
842:
838:
833:
830:
829:YouTube short
817:
813:
809:
804:
803:
802:
798:
794:
790:
789:
788:
784:
780:
775:
771:
770:
769:
765:
761:
757:
753:
751:
747:
743:
739:
737:
733:
729:
724:
723:
722:
721:
717:
713:
704:
696:
692:
689:
686:
682:
678:
674:
671:
668:
665:
662:
659:
656:
653:
650:
646:
643:
642:Find sources:
639:
632:
631:
604:
602:
597:
596:
595:
594:
593:
592:
591:
590:
579:
578:articles list
575:
574:
569:
563:
559:
557:
553:
551:
547:
543:
539:
535:
531:
527:
524:
522:
521:
516:
514:
510:
507:
505:
504:
499:
497:
496:Retail design
494:
492:
491:
486:
484:
481:
479:
478:
473:
469:
468:Store manager
465:
461:
457:
456:Big-box store
453:
449:
447:
446:
441:
440:
438:
434:
433:
428:
426:
425:
420:
418:
415:
413:
412:
407:
405:
402:
400:
399:
394:
393:
390:
386:
382:
381:
375:
372:
370:
367:
365:
362:
360:
357:
356:
354:
353:
349:
345:
344:
340:
336:
332:
326:
323:
322:
319:
302:
298:
294:
293:
285:
274:
272:
269:
265:
264:
260:
254:
251:
248:
244:
231:
227:
221:
218:
217:
214:
197:
193:
189:
188:
183:
180:
176:
175:
171:
165:
162:
159:
155:
142:
138:
132:
129:
128:
125:
108:
104:
100:
99:
91:
85:
80:
78:
75:
71:
70:
66:
60:
57:
54:
50:
45:
41:
35:
27:
23:
18:
17:
1201:— Preceding
1198:
1182:Solomon Ucko
1180:
1173:
1156:
1152:
1140:
1129:
1125:
1121:
1117:
1113:
1101:
1086:
1076:Google Books
1071:
1055:
1040:
1036:
1021:
1012:
1008:
996:
980:
963:
946:
929:
915:
905:
893:
883:
871:
861:
852:
836:
834:
826:
755:
708:
690:
684:
676:
669:
663:
657:
651:
641:
598:
561:
555:
554:
542:Retail media
534:Retail clerk
518:
517:
501:
500:
488:
487:
475:
474:
443:
430:
422:
421:
409:
408:
396:
395:
330:
290:
225:
185:
136:
96:
40:WikiProjects
705:Full quote?
667:free images
464:Hypermarket
460:Chain store
30:Start-class
1228:Categories
348:To-do List
346:Retailing
1164:757767826
306:Retailing
297:retailing
253:Retailing
192:Marketing
1215:contribs
1203:unsigned
1161:ProQuest
411:Copyedit
112:Business
103:business
59:Business
841:Belbury
808:Belbury
779:Belbury
760:Teo8976
742:Hugstar
673:WPÂ refs
661:scholar
364:history
333:on the
228:on the
139:on the
1166:– via
645:Google
520:Verify
424:Expand
398:Assess
36:scale.
837:their
688:JSTOR
649:books
556:Other
503:Stubs
490:Photo
374:purge
369:watch
1211:talk
1186:talk
845:talk
812:talk
797:talk
783:talk
764:talk
746:talk
732:talk
716:talk
681:FENS
655:news
601:list
477:NPOV
359:edit
220:High
131:High
758:".
695:TWL
325:Top
1230::
1217:)
1213:•
1188:)
1157:65
1155:.
1151:.
1070:.
1041:79
1039:.
1035:.
995:.
979:.
962:.
945:.
928:.
904:.
882:.
847:)
814:)
799:)
785:)
766:)
748:)
734:)
718:)
675:)
571:}}
565:{{
548:,
544:,
540:,
536:,
532:,
528:,
511:,
466:,
462:,
458:,
454:,
1209:(
1184:(
1170:.
1108:.
1093:.
1078:.
1062:.
1047:.
1003:.
987:.
970:.
953:.
936:.
912:.
890:.
868:.
843:(
810:(
795:(
781:(
762:(
744:(
730:(
714:(
691:·
685:·
677:·
670:·
664:·
658:·
652:·
647:(
603:.
580:.
558::
523::
506::
493::
480::
427::
414::
401::
350::
337:.
232:.
143:.
42::
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.