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proposition, by definition, must be unique to that one company or product. To use the example from the article, spreadsheets could be considered a killer feature of PCs, as nobody would buy a computer that couldn't handle spreadsheets. However, since all computers can handle spreadsheets, no company can use it as a unique selling propostion. To put it another way, a killer feature refers to an aspect of a technology, a unique selling proposition refers to an aspect of a brand. One is tech, the other is marketing.--
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Google finds more than one million Unique
Selling Proposition, but still slightly less than 30 000 Unique Selling Position. The last variant (with a possibly different meaning) could be mentioned in the article, but I leave this to somebody more competent in marketing and more fluent in English than
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I don't think they should be merged. The terms are distinct, although possibly the articles should be clarified to emphasize the distinction. A killer feature, as described by that article, doesn't need to be unique; it just has to be necessary for the success of the product. A unique selling
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