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Telmore was created in 2000, and was among the first
Discount MVNOs in the world to use the Internet as the primary sales and service channel. Several studies have been made on the disruptive effects Telmore had on the Danish telecom market in the early 2000s. As of January 27, 2004, Telmore A/S
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Casadesus-Masanell, Ramon; Ricart, Joan Enric (2010). "From
Strategy to Business Models and onto Tactics".
47:. By the end of 2010, Telmore had a 10.4% mobile market share, totaling more than 700.000 subscribers.
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169:"The winner takes it all – almost!"
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51:References
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38:Overview
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17:Telmore
45:TDC A/S
28:Denmark
134:(PDF)
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